- Morgan Stanley Sponsors Washington Post Content, Takes Down Paywall
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 12, 2022
'The Washington Post' on Monday will officially introduce a series of articl ...
- Movable Ink Debuts AI-Based Digital Content Engine
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
Da Vinci, a new technology for delivering individualized content, can help bran ...
- Halo Pets Plays Up Advantages Of Having Four-Legged 'Kids'
Marketing Daily, Tanya Gazdik - Tuesday, June 7, 2022
Digital "allows us to be flexible with our media spend so ...
- Email Marketers Are Loving BIMI
Around the Net in Email, Ray Schultz - Tuesday, June 7, 2022
Marketers are warming up to BIMI (Brand Indicators for Message Identification). Here&rsquo ...
- Meta Announces Facebook, Instagram Reels Updates To Boost Use And Discovery
Digital News Daily, Colin Kirkland - Friday, June 3, 2022
Instagram and Facebook Reels will be updated with a range of n ...
- Driving In-Store Traffic: GOT BAG Leverages POP to Tell Brand Story
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Seeing the plastic pollution crisis as an opportunity to solve a glob ...
- How To Keep Customers Informed With Out-Of-Stock Messaging
Around the Net in Email, Ray Schultz - Thursday, June 2, 2022
Out-of-stock product pages shouldn’t be a dead end. Here is a gui ...
- Don't Send Everyone The Same 'Miss You' Emails
Around the Net in Email, Ray Schultz - Wednesday, June 1, 2022
Email marketers sometimes err in assuming that lapsed customers are the sa ...
- Nintendo Apologizes For 'Mario Kart Strikers' Mistake In Email Subject Line
Around the Net in Email, Ray Schultz - Tuesday, May 31, 2022
Nintendo sent an apology email to Japanese gamers after an embarrasssing ty ...
- Demographic Representation In Ads Yields 'Diversity Dividend'
Research Intelligencer, - Friday, May 27, 2022
Ads that depict people from under-represented groups score higher on measurements ...
- Chime Campaign Equates Financial Health With Happiness
Marketing Daily, Tanya Gazdik - Sunday, May 22, 2022
"Our members have told us how good banking with Chime makes th ...
- Leo Burnett Top Scoring Gold Pencil Winner At The One Show 2022
MAD, Steve McClellan - Thursday, May 19, 2022
All Gold, Silver, Bronze Pencil and Merit winners were announced in advan ...
- Apple Gets Creative With Privacy Ad
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 18, 2022
Apple is releasing a timely ad about privacy and data tracking. T ...
- Chrysler Pokes Fun At #VanLife Nomads
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2022
This is the first campaign for Pacifica in four years that doesn ...
- 3 Wordsmithing Steps That Can Make Your Graphics More Effective
Marketing Insider, Caroline Jerome - Thursday, May 19, 2022
Establish attainable content goals that allow you to lean on your bra ...
- Deutsch NY Taps Ansari For Chief Creative Officer Role
People on the Move, Steve McClellan - Wednesday, May 18, 2022
Deutsch New York has announced the appointment of Samira Ansari as Chi ...
- 10 Brilliant Email Campaigns-And What Makes Them Unique
Around the Net in Email, Ray Schultz - Tuesday, May 17, 2022
Each successful email campaign has its own features. Here are 10 brilliant ...
- Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative Officer
Digital News Daily, Colin Kirkland - Thursday, May 12, 2022
DeCourcy spent more than a decade at Wieden+Kennedy producing award-winning work f ...
- WeTransfer Identifies Top Emerging Creative Cities In The U.S.
MAD, Steve McClellan - Thursday, May 12, 2022
The firm teamed with Havas brand consultancy Triptk to evaluate numerous da ...
- Google New Ranking Signal To Support Skin Tones In Image Search
Performance Marketing Insider, Laurie Sullivan - Thursday, May 12, 2022
Google plans to incorporate a new signal into image ranking with ...
- Google Responsive Display Ads Go Vertical Automatically
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2022
Responsive Display Ads will undergo a major transformation in second-half 2022, connecti ...
- David Droga Aims To Reform Agency Model
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 8, 2022
Longtime ad industry executive David Droga, now CEO of Accenture Interactive, help ...
- BBH Celebrates 40th With 'Diverse Voices' Film Competition
MAD, Steve McClellan - Wednesday, May 4, 2022
Four filmmaking teams from four countries will be commissioned, with the a ...
- Ulta Beauty Apologizes For 'Come Hang With Kate Spade' Email
Email Marketing Daily, Ray Schultz - Tuesday, May 3, 2022
Ulta Beauty has drawn harsh feedback for the email, since the fashi ...
- PHD Big Winner In Restaurant Brands International Media Review
MAD, Steve McClellan - Friday, April 29, 2022
The Omnicom media shop was awarded U.S. media agency of record duti ...
- Colle McVoy Named Media & Creative AOR For Goodyear
Accounts on the Move, Steve McClellan - Thursday, April 28, 2022
Colle McVoy has been named media & creative agency of record f ...
- HR Firm SHRM Expands Email Use To Reach At-Home Workers
Email Marketing Daily, Ray Schultz - Friday, April 29, 2022
The B2B effort includes new input on COVID-19 and working from hom ...
- Brands Are Measuring Creative To Determine Success: Report
Email Marketing Daily, Ray Schultz - Friday, April 29, 2022
Advertisers are also increasing their creative efforts in each campaign, VidMob repo ...
- Hyundai Plays Up Convenience In Ioniq Effort
Marketing Daily, Tanya Gazdik - Tuesday, April 26, 2022
The spot showcases African American lifestyle and relationships not prominently shown ...
- Above+Beyond Adds 2 Senior Creatives
People on the Move, Fern Siegel - Wednesday, April 20, 2022
Ash Prentice and Tim van der Mee join as senior creatives reporti ...