- Tongue-In-Cheek Milk-Bone Effort Features 25 Dogs
Marketing Daily, Tanya Gazdik - Wednesday, September 21, 2022
The spot aims to differentiate "dog love" from the negative and superfici ...
- Focus On These Media Levers, Or You May Waste Millions
MediaDailyNews, Ben Dutter - Thursday, September 22, 2022
A recent study confirmed what media planners have known for 70 year ...
- Chevrolet Launches Cross-Model EV Effort
Marketing Daily, Tanya Gazdik - Sunday, September 18, 2022
The effort, which debuts Sept. 18 during NFL Sunday Night Football ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Brands with in-house teams are 82% more likely to use AR th ...
- Ogilvy Names Vega As Global Creative Lead For Coca-Cola Company
MAD, Fern Siegel - Thursday, September 15, 2022
Based in New York, Vega also joins OpenX, an integrated agency mod ...
- Northwestern Mutual Urges Clients To 'Spend Your Life Living'
Marketing Daily, Tanya Gazdik - Wednesday, September 14, 2022
Northwestern Mutual's research revealed that Americans have a desire to pursue the ...
- Cannes Lions Issues Annual Creativity Report
Mediapsssst, Richard Whitman - Wednesday, September 14, 2022
The report recaps creative trends, insights and the top-ranked work, people a ...
- Dotted Line Taps Jonathan Goldberg As First ECD
People on the Move, Fern Siegel - Wednesday, September 14, 2022
Prior to Dotted Line, Goldberg worked at Ogilvy DC and Publicis ...
- Zoom Brand Campaign Readies Company For Next Steps
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 14, 2022
The ad campaign will run across digital media on social and streami ...
- Old El Paso, Mindshare, Captify Partner On Optimizing Creatives
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 13, 2022
Captify and Old El Paso have been working together for more th ...
- Service Allows Email Senders To Group Content On Common Topics Into Digests
Email Marketing Daily, Ray Schultz - Monday, September 12, 2022
lockrMail allows users to combine newsletters and other content in a b ...
- Ten More Email Marketing Errors
Around the Net in Email, Ray Schultz - Friday, September 9, 2022
Author Chad S. White recently offered 10 common email marketing mistakes. He ...
- Worth Rises, EP+Co Join Forces To Combat Legalized Slavery
MAD, Fern Siegel - Thursday, September 8, 2022
The campaign asks viewers to end the 13th Amendment's exception clause, whi ...
- Ram Truck Focuses On Its Expanding Customer Base
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2022
"The momentum is behind the brand and more people are switching ...
- WFA Report Addresses The Decline Of Marketing Creativity And What To Do About It
Mediapsssst, Richard Whitman - Thursday, September 8, 2022
WFA says the report, titled "Clients and Creativity," is the first glob ...
- Oakley's Cultural Marketer Embraces Change, Grit & Balance
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 13, 2022
"I realized very quickly that in order to go up and mo ...
- Volvo Partners With YouTube Creator
Marketing Daily, Tanya Gazdik - Friday, September 2, 2022
The effort is a first for the Swedish automaker, which aims ...
- Chain Reaction: People Are More Creative When Working Onsite, MIT Study Finds
Email Insider, Ray Schultz - Friday, September 2, 2022
In the office, they are more likely to form the 'weak tie ...
- Nissan's Heisman House Effort Includes NFTs, Virtual World
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2022
Fans can access exclusive NFTs featuring distinctive artwork of Heisman greats highlight ...
- Honda Showcases Innovations, Plans Twitch Effort
Marketing Daily, Tanya Gazdik - Monday, August 29, 2022
Honda hopes to connect with a new generation of customers to sh ...
- Auto-Optimized Audiences: 3 Things You Need To Know
MediaDailyNews, Barry Lowenthal - Tuesday, August 30, 2022
Auto-optimizing makes it much easier to buy media, upending the media-planning a ...
- Hyundai Pulls Out The Stops For Family-Friendly Palisade
Drive Time, Tanya Gazdik - Monday, August 22, 2022
The vehicle is positioned in the Hyundai lineup as the one gear ...
- Genesis Launches Emotional Effort For GV80
Marketing Daily, Tanya Gazdik - Friday, August 19, 2022
The spot ends with copy superimposed on the screen: "Life is defin ...
- VidMob Secures $110 Million In Series D Financing
Email Marketing Daily, Ray Schultz - Friday, August 19, 2022
VidMob uses data to help brands refine their online messages, the compa ...
- Buick Expands Partnership With Reese Witherspoon
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2022
Reese Witherspoon narrates a spot showing the day of a future Bui ...
- Email Newsletter Ideas For Law Firms
Around the Net in Email, Ray Schultz - Wednesday, August 17, 2022
Email should be part of any law firm’s marketing strategy. Here a ...
- Kia Films New Telluride Spot In, Where Else, Telluride
Drive Time, Tanya Gazdik - Monday, August 15, 2022
Kia is partnering with the Emmys for a third consecutive year a ...
- Meta Announces New AI Advantage Program Features
Digital News Daily, Colin Kirkland - Thursday, August 11, 2022
Meta is adding several new automated ad tools to its "Meta Advantag ...
- Gannett Aims To Promote Local Journalism
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2022
Three spots star local journalists delivering the message that In this a ...
- Let Them See Cake: 'Better Homes & Gardens' Features Baked Goods Covers For 100th Anniversary
Publishers Daily, Ray Schultz - Wednesday, August 10, 2022
Split run will send one of four celebrity birthday cake covers ...