Tag results for "data management"
- Upland Software Acquires Customer Data Platform BlueVenn For $51.9 MillionUpland says that with a unified customer database, it can help clien ...
- TikTok Agrees To $92 Million Privacy SettlementTikTok agreed to pay $92 million to settle claims that it violat ...
- Omnicom Integrates Comscore Ecommerce, Behavioral DataThe data will enhance the Omni marketing operating system's ability to provi ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad DealsImpressions offer much more granularity than ratings, which could add back anywhe ...
- How To Build Support For A Customer Data PlatformMarketers who lobby for a dedicated CDP often have to convince the ...
- Tatari Taps Media Agency Vet Todd Gordon For Client Development PostGordon says future TV linear and streaming efforts need more work wh ...
- Raising Their Hand: Intent Data Is Now Widely Used In B2BNinety-seven percent of marketers in a recent study said intent data wi ...
- Fishing In The Data Lake: Can You Catch Email Identifiers?Data lakes can help marketers identify consumers across devices and channels, Via ...
- John Sculley's Zeta Global Appoints Chief Data OfficerZeta Global's newly appointed Chief Data Officer Gore says his focus ...
- Oklahoma Lawmakers Advance Opt-In Privacy BillOklahoma lawmakers have advanced a broad privacy bill that would require compani ...
- Data Goldmine: Why Microsoft Pursued PinterestIn the past year, Pinterest has invested in the ability to deliv ...
- TikTok Sale On Hold As Biden Admin Reviews Global Tech SecurityTikTok's deal to sell its U.S. operations to Oracle and Walmart h ...
- Study: Brands Move Toward Adopting CDPs, With Email Top-5 App FunctionAlmost half of CDP users plan to increase their budget by 2 ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match RatesPublic affairs/communications agency Outreach Strategists uses an identity resolution and audience platfo ...
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports FindsCalifornia's privacy law gives consumers the right to designate an authorized age ...
- Data Dig: Firms Lack Single Source Of TruthCompanies face budget and training challenges. But many are investing in da ...
- How Publishers Can Prep For The Shift To First-Party DataThey need strategies to encourage users to share their information, including paywal ...
- Washington State Lawmaker Unveils Privacy Bill Requiring Opt-In Consent For TargetingThe People's Privacy Act, introduced by Washington state Rep. Shelley Kloba a ...
- Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool"It's troubling that important decisions are being made by tweet," the ANA ...
- Former LiveRamp Exec Joins Captify As Global VP Of ProductThe strategic new hire by search intelligence company Captify comes as App ...
- Apple's Privacy Changes To Send Facebook's Ad Business Into Dark AgesProving performance and measurement will become more difficult for Facebook as ...
- Firefox Starts Blocking 'Supercookie' TrackingThe newest version of Mozilla's Firefox browser includes a feature aimed ...
- Facebook Reportedly Weighs Antitrust Lawsuit Against AppleFacebook reportedly is considering bringing an antitrust lawsuit against Apple over i ...
- Apple's Privacy Report Follows Record-Breaking EarningsGoogle and Facebook this week both warned that Apple's privacy changes ...
- North Dakota's Proposed Opt-In Privacy Law Needs Overhaul, Ad Industry Argues"North Dakota should not adopt a one-size fits all consent requirement f ...
- Media Executive of the Year: Philippe KrakowskyPhilippe Krakowsky will have some big shoes to fill when he official ...
- Agency Leaders Discuss Mission Critical Challenges, Opportunities For 2021Accelerated capabilities around data will help agencies drive their relationships with client ...
- WhatsApp Could Be Hit With EUR50 Million GDPR FineWhatsApp is facing a possible €50 million GDPR fine for allegedly failing ...
- Privacy Bill Moves Forward In Washington StateLawmakers in Washington state have advanced a privacy bill that would requi ...
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming AudioThe integration will allow buyers and sellers to identify and segment audienc ...
