- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store ...
- Search Agency of the Year: Merkle
Agency of the Year, Laurie Sullivan - Monday, January 4, 2021
Merkle has adjusted to a year of unprecedented challenges through forward thinkin ...
- Presidency Lost: No Cambridge Analytica
Marketing Politics Weekly, Ed DeNicola - Wednesday, January 20, 2021
What would have happened if Cambridge Analytica had not folded in 20 ...
- Email Underpins Publisher Efforts To Collect First-Party Data
Publishing Insider, - Tuesday, January 19, 2021
First-party data has become more valuable for publishers and advertisers as consume ...
- Next Generation Of Advertising, Data Collaboration Looks Very Different
Data & Programmatic Insider, Laurie Sullivan - Monday, January 18, 2021
Newly commissioned research from The Winterberry Group delves into the surge ...
- Google Completes Fitbit Purchase -- Without Waiting For Justice Department Approval
Digital News Daily, Wendy Davis - Friday, January 15, 2021
Google has promised it won't draw on Fitbit data for advertising purpo ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarc ...
- Amazon Surpasses Facebook In Website Tracker Tags
Performance Marketing Insider, Laurie Sullivan - Friday, January 15, 2021
In 2020, companies increased the number of website pages they track consume ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-us ...
- Nielsen Hit With COVID-19 Issues Surrounding Local TV Data, MRC Accreditation On Hiatus
Television News Daily, Wayne Friedman - Monday, January 11, 2021
The break will give Nielsen time to "transform" management of local ...
- Narrative Working With Experian To Supply Insights To Data Streaming Clients
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
Brands can utilize the data to build audiences for campaign targeting, t ...
- WhatsApp To Share Data With Facebook As A Condition Of Use
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 6, 2021
As privacy has become a major focus and differentiator for companies, so ...
- Kantar Partners With Adthena For Its Search Data, Insights
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2021
Data and insights company Kantar will announce an exclusive partnership Tuesday wi ...
- Steve Bannon Ordered To Appear For Questioning By FTC
Digital News Daily, Wendy Davis - Wednesday, December 23, 2020
Former White House strategist Steve Bannon must appear for questioning by t ...
- TV Sets Grow In Size -- And In Sales
Television News Daily, Wayne Friedman - Wednesday, December 23, 2020
TV sales are up 19% so far for 2020 vs. the sa ...
- Google's Fitbit Purchase Hits Roadblock In Australia
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
Google's proposed acquisition "further consolidates Google's leading position in relation to t ...
- The DNA Payday: How Marketers Might Use And Abuse Genetic Data
Email Insider, Ray Schultz - Tuesday, December 22, 2020
DNA information could fuel real-time email and web campaigns, judging by ...
- One-On-One: Inside Merkle Global CEO Craig Dempster's World
Data & Programmatic Insider, Laurie Sullivan - Monday, December 21, 2020
Craig Dempster, global CEO, Merkle, has worked for the customer experience manageme ...
- Steve Bannon Battles FTC Over Cambridge Analytica Testimony
Digital News Daily, Wendy Davis - Friday, December 18, 2020
The FTC says it shouldn't have to wait until Bannon's criminal fra ...
- Ledger Cryptocurrency Wallet Users Hit With Data Leak
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
The company acknowledges that over 1 million email addresses were exposed, alo ...
- Facebook Picks Public Fight With Apple Over Privacy
PolicyBlog, Wendy Davis - Thursday, December 17, 2020
In the unusually public battle, the company that let Cambridge Analytica harve ...
- Privacy Advocates Denounce FTC's 'Unacceptable' Settlement With Zoom
Digital News Daily, Wendy Davis - Wednesday, December 16, 2020
"Zoom's unlawful business practices created substantial privacy and security risks for consume ...
- MRC To Focus On Data Source Quality, Unveils New Exec Committee
MediaDailyNews, Joe Mandese - Thursday, December 17, 2020
The Media Rating Council this morning announced plans to launch a n ...
- Twitter Fined In Europe For Delay In Disclosing Data Breach
Digital News Daily, Wendy Davis - Tuesday, December 15, 2020
Regulators in Europe on Tuesday said they have fined Twitter around $546,0 ...
- ShopFluency Offers Data Tools To Help Small Brands ID Their Best Customers
Email Marketing Daily, Ray Schultz - Wednesday, December 16, 2020
The firm also provides integrations with Klaviyo and Mailchimp, allowing firms ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Samba TV Grows Revenue Over $100 Million Globally, Adds TiVo Data Deal
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
In the deal with TiVo, its time-shifted technology data will be add ...
- FTC Launches Broad Online Privacy Investigation
Digital News Daily, Wendy Davis - Monday, December 14, 2020
The FTC on Monday launched an investigation into "dangerously opaque" online pratic ...
- French Regulators Fine Google, Amazon Over Privacy
Digital News Daily, Wendy Davis - Thursday, December 10, 2020
In an online privacy crackdown, French authorities have fined Google $121 milli ...
- Facebook's WhatsApp Blasts Apple Over Privacy Labels
Digital News Daily, Wendy Davis - Wednesday, December 9, 2020
Apple's new app privacy labels are unfair to outside companies, Facebook's WhatsA ...