- New Tool Can Help Brands Reclaim Inactive Email Addresses, List Hygiene Firm Says
Email Marketing Daily, Ray Schultz - Thursday, September 23, 2021
FreshAddress is launching its Email Change of Address service to help compani ...
- Will Nielsen Kerfuffle Kill The GRP?
Media Insider, Dave Morgan - Thursday, September 23, 2021
If we are lucky, the conflict between Nielsen, the VAB and M ...
- Cross-Media Measurement: How About Never -- Is Never Good For You?
MediaDailyNews, Tony Jarvis - Thursday, September 23, 2021
"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorical ...
- Opera Ad Manager Self-Service Ad Platform Launches For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 22, 2021
The self-service option complements Opera's managed services ad business, allowing small a ...
- Skai Makes Its Intelligence Data Available Through Snowflake Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 22, 2021
Skai, formerly Kenshoo, has partnered with Snowflake to offer its research a ...
- FTC Urged To Pass Privacy Rules, Require Companies To Obtain Consumers' Consent
Digital News Daily, Wendy Davis - Tuesday, September 21, 2021
"Consumer privacy has become a consumer crisis," nine Senate Democrats say ...
- Pennsylvania Resident Presses To Revive Privacy Claim Against NaviStone
Digital News Daily, Wendy Davis - Tuesday, September 21, 2021
Pennsylvana resident Ashley Popa is asking an appellate court to revive h ...
- Google App Gets 'Personal Results' Search Setting On Android
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
Personalized search results have been touted by Google for some time, b ...
- MediaWallah Developing Identity Tools Into Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, September 20, 2021
Data cleanrooms typically don't integrate identity management and targeting features, but th ...
- Hacker Network Shares Data Leaks On Encrypted Messaging App, Research Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Cybercriminals have used the Telegram Messenger app for years, as they lo ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe w ...
- Don't Limit First-Party Data To Emails
Around the Net in Email, Ray Schultz - Friday, September 17, 2021
Email identifiers will be essential in the future. But first-party data ...
- Does Your CDP Trickle Down? Study Shows Primary Uses Are Strategic
Email Insider, Ray Schultz - Friday, September 17, 2021
Data consolidation and collection are the top uses of CDPs, a Merk ...
- Marketers, Stop Apologizing: It's OK To Use Data
Marketing Insider, Ben Kunz - Friday, September 17, 2021
Let's pause and consider something radical. What if it's OK to tra ...
- Study: Most Publishers Use First-Party Data, But Face Challenges
Publishers Daily, Ray Schultz - Thursday, September 16, 2021
Smaller titles say it's tough to find interested advertisers when using ...
- Semcasting Advances Employee-Based Title Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 16, 2021
Semcasting, an identity resolution company, announced the release of an employee-based tit ...
- Health Apps Must Notify Consumers About Unauthorized Disclosures, FTC Says
Digital News Daily, Wendy Davis - Wednesday, September 15, 2021
Apps "are routinely caught playing fast and loose with user data, leavi ...
- Marketing Tech Firm TTEC Suffers Cyber Outage
Email Marketing Daily, Ray Schultz - Thursday, September 16, 2021
TTEC, whose clients include Bank of America, Verizon and Best Buy, suffer ...
- LinkedIn Says Analytics Company In Scraping Fight Quietly Shuttered In 2018
Digital News Daily, Wendy Davis - Tuesday, September 14, 2021
LinkedIn has told a federal judge that analytics company hiQ Labs, whi ...
- Salesforce Offers Engagement Tools To Help Brands Build Personalization
Email Marketing Daily, Ray Schultz - Wednesday, September 15, 2021
The new capabilities build on the recently announced integration between Salesforce a ...
- Between The Lines: What Reviews Really Tell Consumers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 15, 2021
When reviews with their tale to tell are left up to ...
- An 'MRC' For Disinformation
Red, White & Blog, Joe Mandese - Wednesday, September 15, 2021
Should someone accredit the veracity of data that marketers use to ascerta ...
- Building A Creative Quality Score Into Campaign Review Process Improves Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
Creative best practices rely on different, often contradictory metrics developed by Faceboo ...
- Visa Shutters Its Data Biz For Advertisers
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
Visa's Ad Solutions gave marketers access to consumer segments and ZIP cod ...
- Targeting Ads To The Unvaccinated Becomes An Art
Data & Programmatic Insider, Laurie Sullivan - Monday, September 13, 2021
When marketers think about targeting messages, do they consider whether the audien ...
- House Democrats Propose $1 Billion For FTC To Create New Privacy Division
Digital News Daily, Wendy Davis - Friday, September 10, 2021
House Democrats are floating a proposal to allocate $1 billion to t ...
- Analysts Track Search Trends As Summer Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Baird Equity Research is tracking search trends as students go back ...
- LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies
Email Marketing Daily, Ray Schultz - Friday, September 10, 2021
Publishers and marketers can use LiveIntent's Authenticated Bridge framework to target audien ...
- Google Report Adds Historical Data For Queries Driving Impressions Without Clicks
Performance Marketing Insider, Laurie Sullivan - Friday, September 10, 2021
For consumers, deciding what risks to take as they write recommendations, sh ...
- Yahoo Expands Identity Interoperability, Integrates With More Than 3,000 Publisher Domains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
A week after Verizon Media rebranded as Yahoo, the company today announc ...