- Compelling Images & Linear Message Inspires New JDC Donors
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
Tired of being passed by like an old shoe? Then do wh ...
- News Corp Records 3.5 Million Subscribers, 'WSJ' Crosses 2 Million Mark
Publishers Daily, Sara Guaglione - Monday, February 10, 2020
The total number of digital subscriptions at Dow Jones grew by 1 ...
- CBS Sports Strikes Deal With Sportsbook William Hill
Television News Daily, Wayne Friedman - Monday, February 10, 2020
The deal gives CBS Sports Digital betting content from William Hill, ...
- 'New York Times' 15-Year Stock High Reflects Subscription Gold Mine
Publishing Insider, - Friday, February 7, 2020
The results highlight how some publishers are adapting their businesses for t ...
- New York Times Increases Digital Subscription Price For First Time
Publishers Daily, Sara Guaglione - Wednesday, February 5, 2020
'The New York Times' is raising its digital subscription for the fir ...
- CW's Haskins Upped To President Of Streaming, Chief Branding Officer
Television News Daily, Wayne Friedman - Wednesday, January 29, 2020
Haskins will continue to oversee the CW's branding, marketing and promotion effor ...
- Has SVOD Adoption Plateaued?
Video Insider, Karlene Lukovitz - Tuesday, January 28, 2020
In U.S. broadband households, SVOD adoption has plateaued at 71%, according ...
- Publishers: It's Not All About Google
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 10, 2019
A site owned by the parent company of TikTok is a growi ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- Who Wants To Learn About Content-mapping?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Of course you do! Because you need to have a conversation wi ...
- 'Town & Country' Debuts First Digital Cover, Highlights 'The Crown'
Publishers Daily, Sara Guaglione - Tuesday, November 12, 2019
'Town & Country' has released its first "digital cover" starring Helena Bonh ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes h ...
- Digital Turns 25, Ad Vets Reminisce On First Banner Ad
MediaPost Weekend, Larissa Faw - Sunday, October 27, 2019
Crack open a bottle of Zima -- one of 14 brands th ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- The New Media Polyglot: G/O Media's Business Battle Plan
Show Daily, Nina Lentini - Thursday, October 3, 2019
One reason publishers got into programmatic, Spanfeller said, is that some agenci ...
- Zwilling's Digital Transformation Brings Amazing Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
By optimizing digital, the brand's history -- dating to 1731 -- a ...
- Downloading TV Content Via Mobile Devices Is On The Rise
Television News Daily, Wayne Friedman - Friday, September 27, 2019
Downloading TV content on mobile devices by consumers when they are unab ...
- Vox Media Buys New York Media To Further Expand Video, Other Channels
Digital News Daily, Karlene Lukovitz - Wednesday, September 25, 2019
The companies' combined sites will have an estimated 125 million monthly unique ...
- Qantas Airways' Reliance On Contextual Relevancy Pays Off
The MediaPost Cases, Nina Lentini - Monday, September 23, 2019
For example, messages about its onboard comfort and amenities across uncomfortable trans ...
- Gen Z And The Rise Of Optimized Out-Of-Home Advertising
MediaDailyNews, Marc Bartholomew - Thursday, September 12, 2019
Digital creative optimization allows out-of-home ads to tap into what matters ...
- 'Chicago Sun-Times' Makes Headlines By Not Printing One
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
On the day of circulation, "The Blank Page" spread ample awareness, drivi ...
- Bazaarvoice Acquires Influenster To Improve Product Reviews, UGC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 28, 2019
Influenster's "product obsessed" community attracted Bazaarvoice. Its six million community members sha ...
- Doritos Drops Brand And Logo For Color, Ingredients -- Can Search Do The Same?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 26, 2019
Would brands be recognized if they dropped their name in organic a ...
- Google Brings Podcast Listening To Desktop And Mobile Search
Performance Marketing Insider, Laurie Sullivan - Thursday, August 8, 2019
Later this year, Google plans to bring podcast listening to Google Assista ...
- Emogi Rebrands To Holler, Integrates With Dating App Badoo
Publishers Daily, Sara Guaglione - Wednesday, August 7, 2019
The partnership will bring Holler's animated visuals to Badoo's 431 million glob ...
- McClatchy, Google To Launch Digital News Outlet In Youngstown, Ohio
Publishers Daily, Melynda Fuller - Thursday, July 18, 2019
It will be staffed by a team recruited in Youngstown, with ...
- 'Stranger Things' Pulls Record Views, Netflix #1 With Millennial Latinos
Video Insider, Karlene Lukovitz - Tuesday, July 9, 2019
'Stranger' pulls 40M+ views in four days, and a study finds Netfl ...
- Dove, Shonda Rhimes Call On Ad Industry To Take Responsibility For Images, Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 20, 2019
Dove invested in the #ShowUs image bank without profit to give t ...
- Google My Business Profiles Upgraded, Quality Becomes Mandatory
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 20, 2019
The variety of new features range from the ability to upload phot ...
- Axel Springer To Combine Insider Inc., eMarketer As A Group
Publishers Daily, Melynda Fuller - Thursday, June 13, 2019
The combined power of the two entities will allow the brands ...