- Gyro Wins Global Creative/Strategy Account For Audio Company Jabra
MAD, Steve McClellan - Friday, November 6, 2015
The win followed a formal review. Gyro London will lead the glob ...
- LG Electronics' Campaign Promotes Technology
Marketing Daily, Larissa Faw - Thursday, November 5, 2015
LG is raising awareness for its Twin Wash machine technology with ...
- The Internet of Connected Lights
Connected Thinking, Chuck Martin - Thursday, October 22, 2015
Because the Internet of Things is so massive, with many billions ...
- LG, Discovery Communications Partner For Programming
Marketing Daily, Aaron Baar - Saturday, October 17, 2015
Through its partnership with Discovery Communications, LG Electronics USA will showcase h ...
- Major Players Come Together To Promote PCs
Marketing Daily, Aaron Baar - Thursday, October 15, 2015
"There's a common theme that we all want to rally around," sa ...
- Online Channel Is Key For CE Shoppers
Marketing Daily, Aaron Baar - Tuesday, October 13, 2015
"Consumer electronics is clearly a heavily researched category," Elizabeth Jackson, CMO ...
- Turner, Mark Burnett, Intel Start New Reality TV Series
MediaDailyNews, Wayne Friedman - Tuesday, August 18, 2015
Looking to build out another branded entertainment/reality TV effort, TV producer Ma ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, August 17, 2015
Beats by Dr. Dre took advantage of the movie Straight Outta Compt ...
- Google Crosses Payment Borders With Ingenico
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2015
Point-of-sale hardware and payment service Ingenico said Thursday that it has beg ...
- Even Dad's Bad Jokes Worth Celebrating For Father's Day
Marketing Daily, Aaron Baar - Tuesday, June 9, 2015
"[Dad jokes] are a part of family life, and it's a uniq ...
- Canon Connects With Families Through Little League
Marketing Daily, Aaron Baar - Thursday, June 4, 2015
"We were looking for an initiative where we could tie both [o ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, June 3, 2015
Beats by Dr. Dre released a commercial featuring NBA star Lebron Jam ...
- Technology And Innovation Causing Shift in Consumer Electronics Ownership
Research Brief, Jack Loechner - Friday, May 29, 2015
Smartphones are now the third most-owned CE product in the country, traili ...
- Sennheiser Sees Future With New Mic
Marketing Daily, Aaron Baar - Wednesday, May 27, 2015
"The purpose of the video is to understand the situation our e ...
- Shepard, Bell Show Off Samsung Appliances
Marketing Daily, Aaron Baar - Tuesday, May 19, 2015
The duo, who previously appeared in a campaign for Samsung Mobile, a ...
- Smartphones Continue Path To Ubiquity
Marketing Daily, Aaron Baar - Tuesday, May 12, 2015
The widespread adoption of smartphones and tablets has fundamentally changed the w ...
- I'll Tell You What This Is About - Just As Soon As I Look It Up
Online Media Daily, George Simpson - Wednesday, April 29, 2015
In 2013, American Airlines handed out more than 8,000 iPads to pilo ...
- Vizio Relies On Human Imagination For UHDTVs
Marketing Daily, Aaron Baar - Friday, April 24, 2015
In a new series of digital video ads for its M-Series Sma ...
- Carrier Experience Influencing Handset Satisfaction
Marketing Daily, Aaron Baar - Thursday, April 23, 2015
"This is the first time we've seen multiple brands ranking highest amo ...
- Finally, An App That Rewards You For Sitting Around
Marketing Daily, Aaron Baar - Wednesday, April 22, 2015
"This is all about turning the fitness tracking trend on its he ...
- Rising E-Cig Use By Teens Lights Up Debate
Marketing Daily - Top of the News, Thom Forbes - Friday, April 17, 2015
The number of teenagers using e-cigarettes tripled between 2013 and 2014 ...
- EGO Power+ Promises Mower, Blower Revolution
Marketing Daily, Aaron Baar - Wednesday, April 15, 2015
"If you own a gas-powered lawnmower, you know they're a pain ...
- Samsung Helps Turner 'Meet The Smiths'
Marketing Daily, Aaron Baar - Wednesday, April 8, 2015
The reality program features "Inside the NBA" analyst Kenny Smith and h ...
- Samsung Likes The Direction Its Numbers Are Taking
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 7, 2015
On the eve of the favorably received Samsung Galaxy S6 rollout Frida ...
- Lennox Enlists Street Artists For Campaign
Marketing Daily, Tanya Gazdik - Friday, April 3, 2015
"We looked outside of the traditional types of campaigns HVAC manufacturers usual ...
- Samsung Announces Seven-Figure Channel 4 Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV ...
- Q&A: Belkin/WeMo CMO Kieran Hannon On The Internet Of Things
Marketing Daily, Aaron Baar - Thursday, March 26, 2015
As the Internet of Things and home automation have grown as ...
- Amazon Tops Computer/Tablet Experiences
Marketing Daily, Aaron Baar - Thursday, March 12, 2015
In a ranking of customer experiences within the computer and tablet indust ...
- Eyes Are Watching Apple Today
Marketing Daily - Top of the News, Thom Forbes - Monday, March 9, 2015
The time has come today for the Apple Watch which - unle ...
- Piper Knows What Goes On In The Dark
Marketing Daily, Aaron Baar - Thursday, March 5, 2015
"Everyone has experienced a lost sock and morning breath, so it's somethi ...