- Email Gamesmanship: New Tool Enables Discount Scratch-Offs
Email Insider, Ray Schultz - Thursday, April 18, 2024
Marketers can hide special offers behind peel-off layers, email marketing platform Litm ...
- Hurling PR Pitches: It's Getting Harder To Land Stories Due To Layoffs
Publishing Insider, Ray Schultz - Wednesday, April 17, 2024
But response metrics are improving, perhaps because PR pros are sending fewe ...
- Speaking The Design Language: Two Email Creative Firms Join Forces
Email Insider, Ray Schultz - Wednesday, April 17, 2024
Beefree, a firm that provides no-code email creation tools, has acquired Real ...
- Founders Step Down And Up: Service Vendors Experience Changes At The Top
Email Insider, Ray Schultz - Tuesday, April 16, 2024
Bombora and InboxArmy founders give up the reins as CEO and mo ...
- Software In, Software Out: The Email Systems Most Likely To Be Replaced
Email Insider, Ray Schultz - Monday, April 15, 2024
Marketing automation software was more likely to be turned over in 202 ...
- AI Products, Please: New Email Tool Can Help Consumers Find What They Want
Email Insider, Ray Schultz - Friday, April 12, 2024
Research shows that shoppers feel AI has improved the buying experience. ...
- B2B Startups Dodge Marketing - And This Could Hurt Their Valuation
Email Insider, Ray Schultz - Thursday, April 11, 2024
Systematic marketing "provides the greatest benefits to the valuations of early B ...
- Gmail, Take An Email: New Voice Prompt Allows Users To Draft Messages
Email Insider, Ray Schultz - Wednesday, April 10, 2024
The AI new voice tool is part of Google's Help Me Wri ...
- They Dare To Disagree: Brands, Consumers Differ On Privacy, Personalization
Email Insider, Ray Schultz - Tuesday, April 9, 2024
Companies think they understand their customers. But the customers don't agree. ...
- The Virtues Of Video: Why And How Marketers Are Using It
Email Insider, Ray Schultz - Monday, April 8, 2024
Two thirds of marketers in a survey said video is the mo ...
- What Hackers Do With 54B Leaked Cookies
Search & Performance Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Slow-Time Data: Brands Are Having Trouble Tracking Customer Behavior
Email Insider, Ray Schultz - Friday, April 5, 2024
Fewer than half of marketers are collecting real-time experience data, Acoustic a ...
- The AI Spin: How Marketers Are Using It For Personalization
Email Insider, Ray Schultz - Thursday, April 4, 2024
Most marketers say AI will have an impact in the next yea ...
- Gmail Spam Tag: Some Microsoft Emails Are Being Blocked As Noncompliant
Email Insider, Ray Schultz - Wednesday, April 3, 2024
Gmail is rejecting possible spam emails, but there's no sign that t ...
- Phishing, Smishing, Taxes: Scam Artists Are Active As April 15 Approaches
Email Insider, Ray Schultz - Tuesday, April 2, 2024
Email and SMS are being utilized for ever more nefarious schemes, t ...
- BDay For Gmail: At 20, It Starts Enforcing Strict Authentication Rules
Email Insider, Ray Schultz - Monday, April 1, 2024
People thought Gmail, with 1 gigabyte of storage space per user, w ...
- Marketing Happy Talk: The Pros Are Hopeful Despite Critical Challenges
Email Insider, Ray Schultz - Friday, March 29, 2024
Loss of third-party cookies is troubling to almost 90% of marketers. B ...
- Microsoft Solution For Chatbot Trickery
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
Microsoft's Azure teams for OpenAI Service and AI Content Safety launched wh ...
- AI Peps Up Startups: Personalization Is A Top Goal
Email Insider, Ray Schultz - Thursday, March 28, 2024
Startups in the information/technology sector have the highest rate of AI adoptio ...
- Nerves On Edge: IT People, CEOs Most Concerned About Losing Their Jobs
Email Insider, Ray Schultz - Wednesday, March 27, 2024
Marketing people are also increasingly prone to anxiety about layoffs or firi ...
- AI Mates: How Both Consumers And Marketers Are Using It
Email Insider, Ray Schultz - Tuesday, March 26, 2024
Over half of all consumers in a survey by Adobe said th ...
- Sailing Across The Channels: How Brands Might Personalize Their Messaging
Email Insider, Ray Schultz - Monday, March 25, 2024
Intelligent Messaging - a tool from Merkle created by Dentsu's Integrated Solutio ...
- The Virtues Of Video: Brands Use It For A Variety Of Marketing Chores
Email Insider, Ray Schultz - Friday, March 22, 2024
Email is the second-most widespread channel for distributing videos, Wistia reports. ...
- Spam Free: Why Gmail And Yahoo Are Imposing Their New Rules Now
Email Insider, Ray Schultz - Thursday, March 21, 2024
Experts from both Google and Yahoo explained why they are imposing t ...
- Metrics Flatland: Email Senders Saw Tepid Growth In Some Areas Last Year
Email Insider, Ray Schultz - Wednesday, March 20, 2024
Although 2023 was a flat year in terms of retail email metric ...
- The All-Embracing Internet: Two Thirds Of All People Are Now Using It
Email Insider, Ray Schultz - Tuesday, March 19, 2024
Email is one of the top websites or apps now being utilize ...
- Data Problems Get In The Way Of GenAI
Email Insider, Ray Schultz - Monday, March 18, 2024
Data problems such as the lack of customer profiles are holding ma ...
- Metrics Roll Call: The 9 Basic Email Measurements
Email Insider, Ray Schultz - Friday, March 15, 2024
Being data-driven is no help if marketers don't know what to trac ...
- A Fat Google Wallet: Airline, Movie Tickets Sent By Gmail Now Show Up There
Email Insider, Ray Schultz - Thursday, March 14, 2024
Google is using Gmail for yet another function, with confirmations and boardi ...
- What's Behind QVC Email, Other Asian Hate Stories
Marketing Daily, Sarah Mahoney - Wednesday, March 13, 2024
A diversity expert explains how -- and why -- brands let Asi ...