- Touchstone Central: New Tool Allows Email, SMS And Push Measurement
Email Insider, Ray Schultz - Tuesday, December 10, 2024
Omnisend is launching a beta version of a cross-channel reporting platform. ...
- Super Duper Sunday: The Day Played A Big Part In This Year's Cyber Weekend
Email Insider, Ray Schultz - Monday, December 9, 2024
The Cyber 5 conversion rate hit 4%, versus 3.16% last year, Movab ...
- Those Tiresome Emails: Consumers Quick To Switch When They Get Too Many
Email Insider, Ray Schultz - Friday, December 6, 2024
Yet email is the preferred channel - far outpacing social media, Optimo ...
- Small Business, Big Job: Email Marketing Risks That Can Hurt SMB Response
Email Insider, Ray Schultz - Thursday, December 5, 2024
Here are three risk factors that may lead to loss of subscribe ...
- Inroads Into The Inbox: New Offering Focuses On Metrics To Drive Engagement
Email Insider, Ray Schultz - Wednesday, December 4, 2024
AudiencePoint claims its new solutions go beyond traditional metrics. ...
- B2B Readiness: Technology Will Be The Top Budget Line Item In 2025
Email Insider, Ray Schultz - Tuesday, December 3, 2024
Artificial intelligence is viewed as the chief priority for the next ye ...
- Data Breach Payday: Equifax Sends Emails Notifying Victims Of Settlement
Email Insider, Ray Schultz - Monday, December 2, 2024
The Equifax breach occurred in 2017 and affected 140 million consumers. B ...
- Black Friday Ratchets Up: Online Sales Are Off To A Seemingly Strong Start
Email Insider, Ray Schultz - Friday, November 29, 2024
Cyber sales in the U.S. grew by 8% to $8.1 billion ...
- Black Friday Tea Leaves: Sales Forecast To Hit $102.4 Billion
Email Insider, Ray Schultz - Wednesday, November 27, 2024
But the average consumer spend will be down from last year, Find ...
- Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate Style
Email Insider, Ray Schultz - Tuesday, November 26, 2024
Messaging that simply refers to AI draws lower engagement and conversions, Vidm ...
- Flagging Black Friday: Scams Abound As Holiday Approaches
Email Insider, Ray Schultz - Monday, November 25, 2024
Shoppers are being advised to avoid opening emails from unknown senders. ...
- Piloting The Holidays: Yahoo Mail Tools Help Shoppers Keep Track Of Purchases
Email Insider, Ray Schultz - Friday, November 22, 2024
With the new Yahoo Mail tools, consumers can also stay on t ...
- Trigger Happy: Brands Seek To Boost Their Automation And Personalization
Email Insider, Ray Schultz - Thursday, November 21, 2024
Over one-third hope to create more automated/triggered email, Litmus reports. ...
- Combing Identity: Customer Data Firm Makes Features Available On Google Cloud
Email Insider, Ray Schultz - Wednesday, November 20, 2024
MetaRouter is expands access to its identity resolution features, making them availab ...
- The Right Price: Shoppers Want Deals, Are Skeptical Of Retailers' Claims
Email Insider, Ray Schultz - Tuesday, November 19, 2024
Most consumers plan to maintain spending levels - but believe prices ha ...
- A French Email Menu: Firm Offers Suite Of Delivery Tools
Email Insider, Ray Schultz - Monday, November 18, 2024
MailReach offers to help brands '"warm up" their emails to ensure th ...
- B2B Master Class: Leaders Are Using Programmatic And Advanced Data Strategies
Email Insider, Ray Schultz - Friday, November 15, 2024
B2B brands are also more likely to be using at least fi ...
- Toolbox Covered By Snowflake: Email Vendor Adds Solutions To Marketplace
Email Insider, Ray Schultz - Thursday, November 14, 2024
AtData has made its Email Engagement and Alternative Email products available ...
- The Email Power Elite: The 3 Levels Of Marketing Sophistication
Email Insider, Ray Schultz - Wednesday, November 13, 2024
Is your firm a baseline marketer, a performance-obsessed marketer or a reven ...
- Cartful Of Emails: Consumers Use Shopping Carts As Wishlists, Ignore Reminders
Email Insider, Ray Schultz - Tuesday, November 12, 2024
Almost half of consumers polled in a recent report find cart abandonme ...
- You've Got A Gift: New B2B Gifting Service Requires Only An Email Address
Email Insider, Ray Schultz - Monday, November 11, 2024
The new program for B2B corporate gifting eliminates the need for ...
- Holidays Are The Time For B2C In B2B
Email Insider, Ray Schultz - Friday, November 8, 2024
For all the holiday cheer, B2B decision-making is logical, based on fact ...
- AI Good And Bad: The Threats And Opportunities
Email Insider, Ray Schultz - Thursday, November 7, 2024
A high percentage of firms now say cybersecurity risks are affecting the ...
- Signatures Meet CRM: Integration Combines Two Email Tasks
Email Insider, Ray Schultz - Wednesday, November 6, 2024
A new arrangement will align Exclaimer's signature content with HubSpot's contact li ...
- Email Fear And Flight: Workers Dread Opening Their Inboxes
Email Insider, Ray Schultz - Tuesday, November 5, 2024
The average person has 30 unread emails in their work inbox, Emailtooltest ...
- The AI Character Question: Can AI Agents Reverse Declining Trust In Brands?
Email Insider, Ray Schultz - Monday, November 4, 2024
Consumers have less trust in companies than they did a year ag ...
- Gambling On Election Emails: Will Response Hold Up During Holiday Cycle?
Email Insider, Ray Schultz - Friday, November 1, 2024
Consumers may be distracted by politics as November 5 approaches. But there ...
- Email Toolbelt: New Ways To Drive Delivery And Response
Email Insider, Ray Schultz - Thursday, October 31, 2024
Video and new delivery features are among the enhancements announced by Lit ...
- Halloween Hysteria: Consumers More Engaged With The Holiday This Year
Email Insider, Ray Schultz - Wednesday, October 30, 2024
Sales are expected to rise, as interest surges in pumpkin patches a ...
- What Signatures Signify: The ROI Of Including Them In Marketing Emails
Email Insider, Ray Schultz - Monday, October 28, 2024
A new analytics tool from email signature firm Exclaimer is designed ...