- Do Or Die For Email Developers: They Need Broader Skill Sets, Exec Says
Email Insider, Ray Schultz - Friday, October 25, 2024
Litmus Director of Brand and Content Marketing Jaina Mistry explains why ema ...
- The CDP Dare: Are You Using Too Many Platforms - And Are They Working?
Email Insider, Ray Schultz - Thursday, October 24, 2024
Few companies feel their customer data platform meets all of their need ...
- The Doctor In The Inbox: How Small Healthcare Practices Can Use Email
Email Insider, Ray Schultz - Wednesday, October 23, 2024
An enhanced email tool from Weave is designed for small and medium-siz ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- CRM Concierge: Why Hotels Need A Solid Personalization Platform
Email Insider, Ray Schultz - Tuesday, October 22, 2024
Hotels have to be able to identify guests and manage communications ...
- Email Reigns: It's The Most Popular Channel Worldwide
Email Insider, Ray Schultz - Monday, October 21, 2024
Consumers are more likely to trust the brand if it displays ...
- Holiday Shivers: Will Consumer Spending Increase Or Remain Flat?
Email Insider, Ray Schultz - Friday, October 18, 2024
It's time to get out those pre-Black Friday emails, experts say. T ...
- Tech Tool Tumble: Back-To-School Sales Were Flat In Some Verticals
Email Insider, Ray Schultz - Thursday, October 17, 2024
Although some verticals are flat for back-to-school sales, wearables and health technolo ...
- Straight From The Source: Unifying Data Within A Single Data Warehouse
Email Insider, Ray Schultz - Wednesday, October 16, 2024
The new engagement platform eliminates the need for working with separate CD ...
- Crabby Customers: Over Half Will Jump After A Single Bad Experience
Email Insider, Ray Schultz - Tuesday, October 15, 2024
Fewer customers are willing to complain about a bad experience to t ...
- Gmail Imposters: Scammers Try To Con Users Into A 'Recovery' Attempt
Email Insider, Ray Schultz - Monday, October 14, 2024
A phone call from Australia seemed courteous and professional - but w ...
- AI Pick-Me-Up: New Tools For Creating Personalized B2B Emails
Email Insider, Ray Schultz - Friday, October 11, 2024
B2B revenue platform 6sense has unveiled several enhancements that it says c ...
- The Big Coupon Cheat: Retailers Are Getting Ripped Off
Email Insider, Ray Schultz - Thursday, October 10, 2024
There is a way to detect fraudulent emails and orders. ...
- Data Dream Deal: Zeta Global To Buy LiveIntent For $250M
Email Insider, Ray Schultz - Wednesday, October 9, 2024
Zeta Global will leverage access to LiveIntent's 2,000+ premium publishers to laun ...
- Wordies: This Is How AI Reimagines 1:1 Messaging
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 9, 2024
Braze co-founder and CTO Jon Hyman believes everyone will have their o ...
- A Toasty Inbox: Boosting Email Deliverability Before Sending
Email Insider, Ray Schultz - Tuesday, October 8, 2024
The new tool helps brands build trust with inbox providers, ZeroBounce s ...
- Bowing Out: Consumers Are Quick To Unsubscribe From Emails
Email Insider, Ray Schultz - Monday, October 7, 2024
Most consumers will opt out if they get four messages from t ...
- Picking Up The Signals: B2B Brands Can Add Context To Intent
Email Insider, Ray Schultz - Friday, October 4, 2024
More layered data can help drive AI-crafted emails, ZoomInfo says. ...
- Redesigned Gmail Service Will Help Consumers Track Purchases, Reservations
Email Insider, Ray Schultz - Thursday, October 3, 2024
The dynamic new Gmail summary cards - already appearing in Android a ...
- Apathetic AI: It Doesn't Know Customers As People
Email Insider, Ray Schultz - Wednesday, October 2, 2024
Email personalization suffers with AI because there is no human connection, Bui ...
- Adobe, Movable Ink Team Up, Looking To Drive Personalization With Every Send
Email Insider, Ray Schultz - Tuesday, October 1, 2024
Movable Ink is adding Adobe Journey Optimizer to its Da Vinci portfoli ...
- Gmail Rail: Google Wallet Can Now Import Train Tickets
Email Insider, Ray Schultz - Monday, September 30, 2024
Google has a new feature that allows users to add train ticke ...
- Email Trails: Brands Are Ignoring It While They Focus On Search, Social Media
Email Insider, Ray Schultz - Friday, September 27, 2024
Ryan Phelan argues that investment in email is slipping as brands ...
- Putting The Customer On The Map: How Brands Track The Journey
Email Insider, Ray Schultz - Thursday, September 26, 2024
Customer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
- Give Me BIMI: Gmail Allows Brands To Place Logos In Emails - With No Trademark
Email Insider, Ray Schultz - Wednesday, September 25, 2024
New CMC certificates will allow smaller brands without a trademark to levera ...
- Brand Bonding: Gen Z Is The Least Loyal Generation, Baby Boomers The Most
Email Insider, Ray Schultz - Tuesday, September 24, 2024
Email is the most popular communications channel overall, SAP Emarsys reports. ...
- Channel Your Success: The More You Test, The Better You'll Do
Email Insider, Ray Schultz - Monday, September 23, 2024
Brands using three or more channels enjoy a higher return on ...
- The New Yahoo Duo: Tech Giant Will Migrate Its Email Marketing To Zeta
Email Insider, Ray Schultz - Friday, September 20, 2024
Zeta Marketing Platform will send emails across Yahoo's major content verticals. ...
- On The Radar: How Retailers Can Use Geo-Tracking For Targeting
Email Insider, Ray Schultz - Thursday, September 19, 2024
The new service allows marketers to send emails, texts and notifications ...
- Email Break-Ins: Corporate Inboxes Are Very Open To Attacks
Email Insider, Ray Schultz - Wednesday, September 18, 2024
Most firms lack confidence in their email security defenses, OPSWAT reports. ...