- Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
Publishers Daily, Ray Schultz - Wednesday, May 26, 2021
With over 20 million members, the REI Co-op seeks to create film ...
- City Winery's Dorf Touts 100% Vaccination/Negative Test as 'Gold Standard'
Marketing Daily, Les Luchter - Thursday, May 20, 2021
City Winery spent the past year navigating the murky waters of ever-changi ...
- Poster Art Still Drives Movie Marketing
Marketing Daily, Les Luchter - Wednesday, May 19, 2021
Discussion of "50 movie posters that changed entertainment marketing" paid tribute ...
- WarnerMedia Pushes HBO Max Ad Option, New Program Destinations
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
WarnerMedia will be launching two premium programming destinations: "Front Row on TB ...
- WarnerMedia's Kilar: Flying High On Sunday, Eyeing Exits On Monday
TVBlog, Adam Buckman - Thursday, May 20, 2021
In a feature story in "The Wall Street Journal" on Saturday, the ...
- Disney's Q2 D2C Revenues Spike 60%, Disney+ At 104M Subs
Television News Daily, Wayne Friedman - Friday, May 14, 2021
Walt Disney's D2C business witnessed a 59% rise in revenue in fisc ...
- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From Pandemic
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
The new tools can help marketers target segments, connect to data sourc ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth ...
- Jean Smart Is The Queen Of Comedy In 'Hacks'
TVBlog, Adam Buckman - Monday, May 10, 2021
Thanks to Smart, "Hacks" is the best new comedy of the ye ...
- Mailchimp Offers Films To Stream For Small Business Week
Email Marketing Daily, Ray Schultz - Tuesday, May 4, 2021
Email firm Mailchimp is partnering with Oscilloscope Laboratories to offer a curat ...
- Fox's Tubi Jumps Into Original Content For Its Streaming Service
Television News Daily, Wayne Friedman - Monday, May 3, 2021
Tubi plans more than 140 hours of original, new TV programming, ...
- 'Trump' Post-Presidency Brand Value Plummets In Every Category
Marketing Politics Weekly, Joe Mandese - Monday, May 3, 2021
The "Donald Trump" brand's value has fallen since the former president w ...
- Yelp, Zillow Analyze Digital Nomads
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Ye ...
- Oscar Viewing Is Down -- What's To Blame?
TV Watch, Wayne Friedman - Wednesday, April 28, 2021
The king of all trophy-based entertainment awards shows, "The Oscars," took anoth ...
- Disney Sells Out Oscar Ads, Reaps $2M Per :30
Television News Daily, Wayne Friedman - Friday, April 23, 2021
Top sponsor-level advertisers in this year's show include Google, General Motors, Rol ...
- ABC Sees Slight Rise In Oscars Advertising, Viewing Down 58%
Television News Daily, Wayne Friedman - Tuesday, April 27, 2021
While ABC's "93rd Academy Awards" witnessed a slight lift overall in nation ...
- WWE Sees Q1 Revenues Sink 9%, Blames Lack Of Live Events
Television News Daily, Wayne Friedman - Thursday, April 22, 2021
Live event revenue sank 97% to $500,000 (from $17 million in t ...
- Disney Inks Deal For Sony Pictures Movies For Disney+, Hulu, TV Networks
Television News Daily, Wayne Friedman - Thursday, April 22, 2021
On the heels of a huge Netflix movie distribution deal, Sony Pictur ...
- Bronx Zoo Urges New Yorkers To Get Off Zoom
Marketing Daily, Tanya Gazdik - Tuesday, April 20, 2021
Creative from Six+One includes photographs of the Bronx Zoo's animals along wi ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultur ...
- Video Streaming Churn Up 85%, Gen Z Prefers Games Over TV And Movies
Video Insider, Karlene Lukovitz - Monday, April 19, 2021
The good news: Just 3% of those cancelling video services are n ...
- iHeart Shares Jump On Analyst's Bullish Advertising Outlook
Digital News Daily, Karlene Lukovitz - Wednesday, April 14, 2021
BofA Securities media analyst Jessica Reif Ehrlich raised her rating on iHea ...
- Netflix Exclusive Movie Deal With Sony Helps Define The Streaming Age
TV Watch, Wayne Friedman - Tuesday, April 13, 2021
Sony isn't like other big legacy TV-movie production companies. It doesn't o ...
- Thanks To COVID, Movies Are Now TV
TVBlog, Adam Buckman - Monday, April 12, 2021
The motion-picture industry is converging with television so swiftly that the t ...
- Hulu Starts New On-Air Campaign: 'Start With Hulu'
Television News Daily, Wayne Friedman - Wednesday, April 7, 2021
The campaign, which will run through the fall, features characters who reali ...
- Addiction Is The Supervillain In Vaping Prevention Comic
Marketing Daily, Tanya Gazdik - Monday, April 5, 2021
Besides the comic book, the campaign from FCB includes online videos, soci ...
- When Is Sharing A Log-In For Streaming A Good Thing?
TV Watch, Wayne Friedman - Tuesday, April 6, 2021
Netflix loses $6 billion a year in password sharing -- if projectio ...
- Minnesota Town Offers Chance To Swim With Alligators As April Fool's Joke
Email Marketing Daily, Ray Schultz - Friday, April 2, 2021
Visit Winona sent an email blast and created a spoof website ...
- Patti Smith Starts An Email Newsletter
Around the Net in Email, Ray Schultz - Thursday, April 1, 2021
Punk rock icon Patti Smith has launched an email newsletter, working wi ...
- Are Bad-Actor Stock Manipulators Picking On Media?
TV Watch, Wayne Friedman - Thursday, April 1, 2021
Selecting somewhat under-the-radar players like ViacomCBS and Discovery Inc. has allowed so ...