- Pandemic's Surge In TV Viewing Shows No Sign Of Abating
Research Intelligencer, Joe Mandese - Tuesday, March 30, 2021
It's no surprise that TV has been a big media beneficiary ...
- P&G Widens The Screen On Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
The company's Widen the Screen program aims to broaden portrayals of Bla ...
- Disney+ Rivals Netflix On Loyalty In New Survey
Video Insider, Karlene Lukovitz - Tuesday, March 30, 2021
Among U.S. consumers who report adding streaming services during the pandemic, 7 ...
- Taylor Swift Email Blast Seems To Advise On How To Create A Newsletter
Around the Net in Email, Ray Schultz - Sunday, March 28, 2021
A weekend email from the Taylor Swift store has some observers puzzle ...
- Hulu's 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
About 35% of ads on the Disney-owned SVOD in February were fr ...
- NFL, TV's Premiere Content Supplier, Flexes Its Muscles
TVBlog, Adam Buckman - Thursday, March 25, 2021
The league won its new rights deals by realizing it held a ...
- Toyota Collaborates With Marvel Entertainment
Marketing Daily, Tanya Gazdik - Tuesday, March 23, 2021
The sponsorship includes a custom comic-book cover featuring the Sienna with Marv ...
- Global Home, Digital Entertainment Rose 31% In 2020, Theatrical Revenues Sank 72%
Television News Daily, Wayne Friedman - Friday, March 19, 2021
Digital home and mobile entertainment hit $61.8 billion in 2020, due ...
- Walt Disney California Theme Parks To Open April 30
MediaDailyNews, Wayne Friedman - Wednesday, March 17, 2021
Disneyland and Disney California Adventure will open at an estimated 15% capaci ...
- Already Diverse And Inclusive, 'Sesame Street' Names Exec To Make Sure
TVBlog, Adam Buckman - Thursday, March 18, 2021
"Sesame Street" is making every effort to ensure that the Muppets don ...
- Why These Markets Attract And Keep Consumers On Sites Longest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
The data is the basis for a report published today by Perficie ...
- In A Big Streamer Field, How Does Netflix Sustain Dominance?
TV Watch, Wayne Friedman - Tuesday, March 16, 2021
One answer may be entering the world of live sports. That wou ...
- Dentsu Study Reveals Performance Metrics When Ad Choosers Choose Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 10, 2021
As "ad choosers" -- those open to online advertising on their ter ...
- Hispanics Feel Brands Don't Understand Their Culture: Study
Email Marketing Daily, Ray Schultz - Tuesday, March 9, 2021
Language is a minor factor in getting Hispanics to click on a ...
- CBS' Oprah Interview Strikes Gold: Meghan And Harry Special Draws 17.1M Viewers
Television News Daily, Wayne Friedman - Monday, March 8, 2021
CBS' "Oprah With Meghan And Harry" is the largest prime-time entertainment speci ...
- Comcast 2020 Performance Data Shows Customers Generated 1 Trillion-Plus Internet Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Comcast 2020 traffic patterns reveal a sharp surge in March and Apri ...
- With Paramount+ Launch, Rise Of Big Streaming Is Complete
TVBlog, Adam Buckman - Wednesday, March 3, 2021
We now have an entire TV industry that has adopted and prioritiz ...
- Pandemic Paradox: Consumer Spending On Media Soars In 2020
RTBlog, Joe Mandese - Monday, March 1, 2021
2020 was a banner year for consumer spending despite -- or perha ...
- Movie Studios Pull Back on Releasing Box-Office Data, Streamers Pick Up Slack
TV Watch, Wayne Friedman - Thursday, February 25, 2021
In a broader digital world, new entertainment usage and valuation measures a ...
- Chevrolet Introduces New Bolt EUV With Help From Walt Disney
Marketing Daily, Tanya Gazdik - Sunday, February 14, 2021
The partnership aims to inform consumers "about the benefits of owning ...
- Round21 Targets Gen Z With Art -- And $115 Ping-Pong Paddles
Marketing Daily, Sarah Mahoney - Monday, February 8, 2021
The company is marketing a range of sports products that let you ...
- Chevrolet Continues Teasing Collaboration With Walt Disney For Bolt EUV
Marketing Daily, Tanya Gazdik - Monday, February 8, 2021
A 15-second teaser features the Haunted Mansion Hitchhiking Ghosts as they cat ...
- In 'Clarice,' Plucky Profiler Takes On Serial Killers And Sexism
TVBlog, Adam Buckman - Tuesday, February 9, 2021
Hannibal Lecter makes no appearance in the premiere episode of "Clarice," anoth ...
- Havas Media Reorganizes UK Agencies Into New Entertainment Group
MAD, Larissa Faw - Thursday, February 4, 2021
The company will explore other market rollouts in the future, says Ni ...
- Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
The total of 55 million monthly active viewers for its ad-supported O ...
- How Streaming's 'Platform Bouncers' Became The New Coupon Clippers
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
One of the unintended consequences of the explosion of subscription video streami ...
- How To Measure The Success Of WarnerMedia's Simultaneous Streaming-Theater Move
TV Watch, Wayne Friedman - Thursday, February 4, 2021
Box-office revenues are much lower, but HBO Max might make up profi ...
- What The Hell Is This? Underworld Reimagined and Rebranded
TVBlog, Adam Buckman - Thursday, February 4, 2021
This cartoon show poses an eternal question: If you were assigned ...
- NBCU To Start New 'Platform Developer' Conference
Television News Daily, Wayne Friedman - Wednesday, February 3, 2021
"We're building solutions with all of our partners, not just selling ...
- 'Kardashians' Finale: End Of World Or Boon To Civilization?
TVBlog, Adam Buckman - Tuesday, February 2, 2021
Depending on one's point of view, the final season of "Keeping ...