- Instacart Partners With Chase, Mastercard For Credit Card
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 20, 2022
Grocery delivery company Instacart will be the first of its kind wi ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- With Bank, VC Support, Hispanic-Owned Businesses Could Soar Even Higher
Marketing Insider, Karla Fernandez Parker - Thursday, January 20, 2022
Latino-owned businesses face myriad hurdles to getting affordable funding. Start with FI ...
- It's Tax Season -- And H&R Block Is 'Here To Help'
MAD, Todd Wasserman - Monday, January 17, 2022
The tax processing firm unveiled its first campaign from Carmichael Lynch, whi ...
- The BNPL Blues: Buy Now, Pay Later Usage Tied To Credit Problems, Study Says
Email Marketing Daily, Ray Schultz - Thursday, January 13, 2022
Consumers with multiple BNPL accounts and with poor credit are more like ...
- Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Although automation is gaining popularity in ad creation and targeting, social med ...
- Publicis Sapient And Banking Partner Form Fintech Joint Venture
Mediapsssst, Richard Whitman - Tuesday, January 4, 2022
The venture, called SCB Tech X, is positioned as a platform-as-a-service busine ...
- State Farm Continues NBA-Themed Creative
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 27, 2021
State Farm used the five nationally televised NBA games on Christmas D ...
- FTC Chair Raises Concerns About Big Tech's Move Into Financial Services
PolicyBlog, Wendy Davis - Thursday, December 23, 2021
"The potential risks created by Big Tech's expansion into payments and financi ...
- Intuit Acquires Imvision, Israel-Based Security Firm
Email Marketing Daily, Ray Schultz - Thursday, December 23, 2021
The purchase of API provider Imvision is said to be Intuit's thi ...
- Mobile To Overtake Direct Mail For Most Local Media Spending
Research Intelligencer, - Thursday, December 23, 2021
Financial-services businesses will drive the growth in local mobile advertising. ...
- Mastercard To Acquire Dynamic Yield Personalization Engine From McDonald's
Email Marketing Daily, Ray Schultz - Wednesday, December 22, 2021
The purchase will facilitate individualized customer engagement across channels, Mastercard says. ...
- Hispanics Embrace Pandemic-Driven Banking Trends
Marketing Insider, Karla Fernandez Parker - Wednesday, December 22, 2021
Use of alternative payment methods has increased, with credit card usage ...
- Pinterest's Guerriero Joins Banking Startup That Pays Consumers For Their Data
Digital News Daily, Colin Kirkland - Monday, December 20, 2021
Pinterest's VP, sales and partnerships Meredith Guerriero is leaving the social med ...
- Why Agencies Should Talk To A Tax Strategist Before The End Of 2021
MAD, Drew McLellan - Thursday, December 16, 2021
The reality is that many agencies are paying more than they shou ...
- Prudential Financial Celebrates Human 'Rocks'
Marketing Daily, Tanya Gazdik - Wednesday, December 15, 2021
"We wanted music that rocks, and that's Motown," Prudential's Susan Somersille Johns ...
- Toyota Launches Insurance Product
Marketing Daily, Tanya Gazdik - Thursday, December 9, 2021
The product uses Toggle as the underwriter, part of Farmers Insurance, o ...
- Walking On The Moon 'Gets A Little Old" In This New E*Trade Ad
MAD, Todd Wasserman - Friday, December 3, 2021
The message in the ad from MullenLowe: "No one dreams of ...
- Email, First-Party Data Seen As Critical As Cookies Disappear, Brands Say
Email Marketing Daily, Ray Schultz - Monday, November 29, 2021
Over half of companies are now investing more in email and technolog ...
- KeyBank Supports Community Initiatives
Marketing Daily, Tanya Gazdik - Sunday, November 14, 2021
"KeyBank Follows Your Lead" is helping organizations reach their funding goals ...
- Catherine O'Hara Loses Kevin (Hart) In First Holiday Effort For Chase Freedom
Marketing Daily, Tanya Gazdik - Thursday, November 11, 2021
"It's such a beautifully simple misdirect that we knew we could ha ...
- Affirm Launches Holiday Effort, Klarna Expands Offerings
Marketing Daily, Tanya Gazdik - Wednesday, November 10, 2021
The pay-over-time industry is growing at an accelerated pace, with more th ...
- Ally Launches Its Widest-Reaching Campaign
Marketing Daily, Tanya Gazdik - Sunday, November 7, 2021
The effort includes broadcast, more than 700 OOH units across nine U. ...
- This Article Is Rated PG, Most Of These T&Cs Are Not
Digital News Daily, Colin Kirkland - Wednesday, November 3, 2021
Consumers often agree to boilerplate terms and conditions without reading them. B ...
- Crypto.com Signs On As Twitch Rivals Partner
Marketing Daily, Tanya Gazdik - Wednesday, November 3, 2021
Fans of gaming and esports are digital natives, for whom cryptocurrency ...
- Google, Apple, PayPal And Others Questioned Over Data Practices
Digital News Daily, Wendy Davis - Friday, October 22, 2021
A federal agency has launched an investigation into how Google, Apple a ...
- Essence Wins Consolidated Media Account For Deutsche Bank
MAD, Steve McClellan - Tuesday, October 19, 2021
The appointment comes after a formal review that kicked off in t ...
- NBA, LegalZoom Offering $6M To Small Businesses
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 17, 2021
The NBA and
LegalZoom.com are partnering for “Fast Break for Sma ...
- Mastercard Moving Into Fragrance Biz
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 15, 2021
The new scent line is called Priceless, and is part of Mastercard ...
- MassMutual Leverages NHL Sponsorship For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, October 13, 2021
Instead of featuring game footage as in previous years, the new sp ...