- Consumers Abandon Brands After Frustration Over Identity Authentication, CMO Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Consumers prefer to do business with companies that make authentication safe a ...
- Microsoft Credit Card Ads, Format Triggers Ad Based On Real-Time Intent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Credit-card ads that trigger for queries such as brand name, card catego ...
- Progressive Names 3M Executive As Next CMO
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2021
Remi Kent joins Progressive after spending eight years with 3M and ...
- Robinhood Defeats Ice Cube's Lawsuit Over Photo
Digital News Daily, Wendy Davis - Monday, September 20, 2021
A federal judge has again sided with financial services company Robinhood ...
- Barclays US, Xerox Land New CMOs
Marketing Daily, Tanya Gazdik - Monday, September 20, 2021
Barclays' Tomovich was CMO, MGM Resorts in 2017, when a gunman ...
- Bank Of America CMO Announces Departure
Marketing Daily, Tanya Gazdik - Friday, September 10, 2021
David Tyrie will become chief digital officer and will also add glob ...
- State Farm Brings Back QBs For NFL Spots
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2021
In the new spots, the quarterbacks show how State Farm's rates c ...
- Progressive Brings Back Baker Mayfield For Season Three
Marketing Daily, Tanya Gazdik - Wednesday, September 8, 2021
"The approach we've taken with this campaign is similar to all ...
- Aflac College Football Effort Features Coaches Nick Saban, Deion Sanders
Marketing Daily, Tanya Gazdik - Wednesday, August 25, 2021
Aflac aims to call attention to the gap in resources for HBCU ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Performance Marketing Insider, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on grow ...
- Fidelity Investments Launches TikTok Account
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 19, 2021
Fidelity Investments posted its first TikTok video at the end of Ju ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
The findings suggest only 1 in 4 marketing organizations say they ha ...
- Banks Step Up Security To Reduce Cloud Computing Risks, Google Survey Finds
Performance Marketing Insider, Laurie Sullivan - Thursday, August 12, 2021
A Google cloud study shows financial institutions are increasing their use ...
- BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
BrightEdge on Wednesday announced the release of a new engine, a sui ...
- Breaking the Mold: Jackson Hewitt's Newest Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 11, 2021
"You know, you're never going to get a job." Jackson Hewitt's ...
- Ally Highlights Unsponsored Athletes In Olympics Effort
Marketing Daily, Tanya Gazdik - Wednesday, July 28, 2021
Ally Financial is offering $250,000 to help unsponsored athletes pay for essentia ...
- American Express Kills Email For Platinum Card Concierge Requests
Email Marketing Daily, Ray Schultz - Monday, July 26, 2021
The card issuer says: "We believe that this service is most effecti ...
- Chase Poaches Rival Citigroup's CMO
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 22, 2021
JPMorgan Chase & Co. has hired Carla Hassan as CMO, according to ...
- Microsoft Knocked Out Of No. 1 Spot As Most Impersonated Brand In Phishing Emails
Email Marketing Daily, Ray Schultz - Friday, July 23, 2021
Credit Agricole is first, and Facebook second among the 25 most victimiz ...
- Prudential Financial Brings Back 'The Rock'
Marketing Daily, Tanya Gazdik - Friday, July 23, 2021
The move marks a renewed emphasis on the company's "Rock solid" financi ...
- Startup Surge: Yelp Data Shows Massive Amounts Of New Business Openings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
New U.S. business applications from June 2020-May 2021 experienced the greatest increa ...
- New Email Tools Will Help Firms Communicate With Shareholders, Company Says
Email Marketing Daily, Ray Schultz - Monday, June 28, 2021
SRAX has debuted two new messaging features that will allow targeted ema ...
- Citi Enlists Dan Levy, Rashida Jones For Digital-First Effort
Marketing Daily, Tanya Gazdik - Sunday, June 20, 2021
"While digital was important before the pandemic, it is truly at t ...
- Capital One Enlists 'Schitt's Creek' Stars For Auto Navigator
Marketing Daily, Tanya Gazdik - Sunday, June 13, 2021
Just in time for Father's Day, the spot, "Dad Mode," features Euge ...
- ActivePipe Launches Nurture Product For Brokerages
Around the Net in Email, Ray Schultz - Friday, June 11, 2021
Email firm ActivePipe has debuted a feature that will allow brokerages ...
- Progressive Partners With Cameo For Father's Day Contest
Marketing Daily, Tanya Gazdik - Tuesday, June 8, 2021
Dr. Rick's social media engagement and likeability hits all ages and demographic ...
- Affirm Enlists Celebs For Vacation Sweepstakes
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2021
Each week of the campaign will have a theme inspired by t ...
- Living Life Without It: Some Consumers Reject American Express Marketing Emails
Email Insider, Ray Schultz - Monday, May 24, 2021
AMEX was fined for sending promotional emails to UK consumers who h ...
- Lincoln Financial Debuts New Positioning, Tagline
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2021
"We are also talking to and running creative against a younger demograph ...