- Pandemic Mixed Blessing For Animal Protein Alternatives
Marketing Daily, Steve Ellwanger - Tuesday, May 26, 2020
A positive: Temporary closures of U.S. meat processing plants and resulting spik ...
- 'Everybody's Watching': Nuts.com Turns To TV Ads
D2C Insider, Sarah Mahoney - Tuesday, May 26, 2020
For D2C brands, the pandemic-driven decrease in TV costs is "dramatically changi ...
- With Olympics Postponed, Almond Board Of California Flips To Twitch
CPG Insider, Steve Ellwanger - Friday, May 22, 2020
For the Almond Board of California, upsurge in users (22.7 million pe ...
- Hakuna Brand's Unorthodox Entry into Frozen Deserts
The MediaPost Cases, Nina Lentini - Monday, May 11, 2020
At least 80% of new CPG product launches fail each year, ...
- Special Issue Of 'Modern Luxury' Donates Proceeds To Feeding America
Publishers Daily, Sara Guaglione - Wednesday, May 20, 2020
The special May/June issue features 50-plus pages of inspiring stories of ho ...
- 'Taste of Home,' 'Family Handyman' Report Biggest Digital Numbers Ever in April
Publishers Daily, Melynda Fuller - Wednesday, May 20, 2020
Each brand saw traffic spike between March and April, too, with 'Tas ...
- 'Chex Quest' Video Game Reborn -- Was Cereal Box Giveaway In 1996
Marketing Daily, P.J. Bednarski - Tuesday, May 19, 2020
Quest, essentially a nonviolent version of the mega-hit Doom, greatly increased cere ...
- Chips Ahoy, Sour Patch Kids Staging Virtual Prom Night
Marketing Daily, Steve Ellwanger - Tuesday, May 19, 2020
1,000 sweepstakes winners will be able to interact with DJ/producer Steve Ao ...
- Reopening Success Depends On Staff Training
QSR Insider, Sarah Mahoney - Tuesday, May 19, 2020
As restaurants ready reopening plans, everything seems uncertain. Blue Orbit consultant Micha ...
- Online Grocery Sales Continue To Grow
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 14, 2020
Nearly half of shoppers are buying more groceries online due to COVID-1 ...
- Seed + Mill Artisanal Foods Tries Virtual Branding Exercise
CPG Insider, Steve Ellwanger - Friday, May 15, 2020
Dozens of marketing experts-along with vetted consumers-were invited to participate. ...
- Ice Breakers Says 'Mint Before You Mask', M&M's Solicits Artwork For TV Spot
Marketing Daily, Steve Ellwanger - Thursday, May 14, 2020
"How about a mint before you mask? Because mask breath, it's real ...
- Popsicle's 'Virtual Recess' On Instagram Live Offers Breaks From Distance Learning
Marketing Daily, Steve Ellwanger - Tuesday, May 12, 2020
Company helped develop 20-minute creative tutorials and activities for kids aged 6 ...
- Silk Almondmilk Shoot: 1-Family Cast, 1 Week To Execute
Marketing Daily, Steve Ellwanger - Monday, May 11, 2020
The director "was able to film this to ensure there was ...
- Quarantine Diet Trumps Food Trends
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 10, 2020
Food trends from the beginning of the year like plant-based meat substitute ...
- ActiveCampaign Debuts Customer Experience Marketplace
Email Marketing Daily, Ray Schultz - Friday, May 8, 2020
Users can access recipes to help them create welcome -- and abandon ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
Search & Performance Marketing Daily, Chris Cloney - Tuesday, May 5, 2020
The recent surge in demand for online delivery has fueled the asce ...
- Kroger, Publix Help Redirect Surplus Milk
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 4, 2020
Dairy farmers nationwide are dumping millions of gallons of milk due ...
- Meat Woes Mount Following Presidential Order To Keep Plants Open
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 5, 2020
Tyson warns of "vulnerable" supply chain, while some Wendy's restaurants have ...
- KFC, Olive Garden, P.F.Chang's Scramble To Celebrate Mom
QSR Insider, Sarah Mahoney - Monday, May 4, 2020
Mamas may be longing for Champagne brunches. But this year, the be ...
- Group Nine, Campbell Soup Company Collaborate On 'The New Pantry' Campaign
Publishers Daily, Sara Guaglione - Friday, May 1, 2020
The campaign focuses on how home cooked meals can bring people togethe ...
- Quarantine Impacts Consumers' Plans To Spend, Love For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Consumers are rethinking their discretionary spending habits. About 64% say they're planni ...
- The Naked Market: Launch Multiple, Socially Conscious Brands -- And Do It Fast
CPG Insider, Steve Ellwanger - Friday, May 1, 2020
"Where we differentiate first and foremost is speed to market. We're creati ...
- Trump Orders Meat Processing Plants To Stay Open
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 29, 2020
President Donald Trump ordered beef, pork and poultry processing plants to remain ope ...
- Kraft Heinz Promotes Front-Yard Cookouts, Supports Local Diners
Marketing Daily, Steve Ellwanger - Tuesday, April 28, 2020
Oscar Mayer's campaign encourages front-yard cookouts on May 2, while pledging ...
- Restaurant Delivery Services, Issues Comprise Top Social-Media Mentions
Digital News Daily, Gavin O'Malley - Monday, April 27, 2020
Trending topics include pandemic-specific terms and practices, including "contactless delivery," such ...
- Better Than Normal: California's Kindness Shows How Innovation May Save The Day
QSR Insider, Sarah Mahoney - Tuesday, April 28, 2020
California is tapping into the true purpose of the restaurant business: Feedi ...
- Amazon Strikes Free-Year Deal With Discovery's Food Network Kitchen App
Television News Daily, Wayne Friedman - Monday, April 27, 2020
Amazon Fire TV has struck a deal to give away the cab ...
- Publix Aims to Help Both Ends Of Food Chain
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 26, 2020
Publix is donating fresh produce and milk to Feeding South Florida, t ...
- Programmatic Rekindling CPG, Consumer Relationships
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2020
Brands are looking to comfort consumers, and that may be why sever ...