- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Vid ...
- Ferrero And The Great Chocolate Search Of 2020
Brand Insider Podcast, Steve Smith - Friday, June 26, 2020
The company's ecommerce partners became critical for maintaining sales as strung-out chocoholi ...
- Bumble Bee Swats Mascot Horatio In Move To Wellness Positioning
Marketing Daily, Steve Ellwanger - Thursday, June 25, 2020
Company is eliminating bee image to create "a more culinary-forward and fish-forwa ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since May
Performance Marketing Insider, Laurie Sullivan - Friday, June 26, 2020
Yelp released its latest Economic Impact Report outlining the economy as peop ...
- Halo Top Promotes End Of 'Shoulding Yourself'
Marketing Daily, Steve Ellwanger - Wednesday, June 24, 2020
Examples abound in the video, where text reads "I 'should' lose weight ...
- JBS' Planterra Startup Targets Plant-Based Foods With OZO Brand
Marketing Daily, Steve Ellwanger - Monday, June 22, 2020
OZO's video declares "Finally, a flex option you're gonna taco 'bout," a ...
- Food Trends Hinge On Pandemic Response
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 19, 2020
Thanks to the pandemic and subsequent shelter-at-home orders, consumers shifted their kitch ...
- Dreyer's Removing 'Derogatory' Term Eskimo From Ice Cream Treat
Marketing Daily - Top of the News, Thom Forbes - Monday, June 22, 2020
"Eskimo" is considered derogatory "because non-native colonizers used it to mean 'eat ...
- Kroger Sales Surge As Consumers Stockpile Essentials, Cook At Home
Marketing Daily - Top of the News, Thom Forbes - Friday, June 19, 2020
Kroger yesterday reported a 92% increase in digital sales during its fir ...
- Goodbye, Aunt Jemima And Uncle Ben: Racial Stereotypes Under Scrutiny
Marketing Daily, Tanya Gazdik - Wednesday, June 17, 2020
Aunt Jemima announced today it will remove the image of Aunt Jemi ...
- Meal Delivery Service Freshly Launches B2B Platform
Marketing Daily, Steve Ellwanger - Tuesday, June 16, 2020
Accelerating the B2B launch "is really helping business provide healthy lunches ...
- Grocery Store Chain Works With Google To Implement Voice Shopping System
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
Carrefour announced Tuesday it will work with Google to launch a voice-bas ...
- Adobe Data Shows Online Spending In May Exceeds Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
Consumers spent $82.5 billion online in May -- up 77.8% year-over-year ...
- Instacart Advertising Business Benefits, In Part, From $225 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
The new capital will go toward supporting its shopper community with n ...
- Say Cheese: Whisps Rebrand Emphasizes Taste Over Ingredients
CPG Insider, Steve Ellwanger - Friday, June 12, 2020
Company's big insight: "Consumers are looking for flavor...people were really shopping bas ...
- Grubhub Combining With Dutch-based Just Eat Takeaway.com
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 11, 2020
Merger "will be built around four of the world's largest profit poo ...
- Pebbles Campaign: 23 Influencers + 30 Videos = 6,900 Clicks
Marketing Daily, Steve Ellwanger - Tuesday, June 9, 2020
"Daily Yabba Dabba Doo" campaign used 23 parenting influencers who created ...
- Impossible Foods Launches D2C Site For Plant-Based Burgers
Marketing Daily, Steve Ellwanger - Monday, June 8, 2020
"Shelter-in-place and social distancing restrictions altered our buying and eating habits a ...
- Dunkin' Launching National Ad Campaign To Attract 25,000 Workers
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 9, 2020
Dunkin, which has about 90% of its restaurants open, said the n ...
- After Three Months Of Home Cooking, Will America Race Back To Restaurants?
QSR Insider, Sarah Mahoney - Monday, June 8, 2020
How pent-up demand will balance lingering Covid-19 concerns and financial worries ...
- Two Brands On Amazon + COVID Crisis Hits = Different Outcomes
Show Daily, Nina Lentini - Tuesday, June 9, 2020
Two brands that rely on Amazon for sales told their stories ...
- Bomb Pop Middles Targets Tech-Savvy Teens Who Like Mashups
Marketing Daily, Steve Ellwanger - Thursday, June 4, 2020
Bomb Pop Middles are a frozen dessert made up of unlikely ingredien ...
- Whole Foods, Costco, Trader Joe's Lead 'The 6-Foot Economy'
Marketing Daily, Sarah Mahoney - Thursday, June 4, 2020
Ipsos research shows consumers should be nervous about shopping at supermarkets, wi ...
- Chicken Producers Indicted For Price Fixing
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 3, 2020
Former senior executives at chicken producers fixed prices and rigged bids fr ...
- Increased Marketing During Pandemic Lifts Campbell's Core Brands
Marketing Daily, Steve Ellwanger - Wednesday, June 3, 2020
Soup sales climbed 35%, and increased their household penetration by nearly ...
- In Ongoing Probe, Feds Charge 4 Poultry Execs With Price Fixing
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 4, 2020
The indictment charged the executives with colluding to fix prices and r ...
- 'Protect the Margins': Spread The Love Masters Amazon CPG Channel With A Simple Mantra
Brand Insider Podcast, Steve Smith - Friday, May 29, 2020
Eschewing VC funding and focusing on B2B and a single Amazon consum ...
- Mavericks, Goodfish, HighKey Launch Cereals, Snacks
CPG Insider, Steve Ellwanger - Friday, May 29, 2020
If you're going to launch new CPG products while people are hunker ...
- Gerber Uses AR To Promote Engagement With 2020 Photo Contest
Marketing Daily, Steve Ellwanger - Thursday, May 28, 2020
Entrants were invited to use AR technology to transform their baby's fa ...
- Meredith Launches Slate Of New Podcasts
Publishers Daily, Melynda Fuller - Wednesday, May 27, 2020
Beginning today, Meredith Corp. is launching the first of four new podcas ...