- Disney's Second NHL Season Scores With 130 Advertisers, New Sponsors Mercedes, AmEx
Television News Daily, Wayne Friedman - Tuesday, October 11, 2022
130 advertisers across 70 categories have signed up to Disney TV networ ...
- TV Network-Based Streamers Sold In A Cable-Like Package? Another Hulu In The Works?
TV Watch, Wayne Friedman - Wednesday, October 12, 2022
Think about a package of Netflix, Disney+, Hulu, ESPN+, HBO Max, Discovery ...
- What The Flock?! What Is Up With ABC's Fornicating Flamingos?
TVBlog, Adam Buckman - Wednesday, October 12, 2022
An ad for ABC's "Bachelor In Paradise" is on a whole 'noth ...
- Are TV Consumers Looking For One Easy Way To Get To All Their Networks, Content?
TV Watch, Wayne Friedman - Monday, September 26, 2022
TV content consumers seek not only ease of operations, but perhaps ju ...
- Hulu Extends Its Comedy Hit Streak With New 'Reboot'
TVBlog, Adam Buckman - Tuesday, September 20, 2022
Once again, Hulu demonstrates that it is king of the TV univer ...
- Comcast CEO Says He'd Welcome Chance To Buy Hulu
Digital News Daily, Karlene Lukovitz - Thursday, September 15, 2022
Brian Roberts' remarks were in reaction to remarks from Disney CEO B ...
- Hulu Series 'Wedding Season' Takes The Cake
TVBlog, Adam Buckman - Wednesday, September 7, 2022
The onset of September is an appropriate time of the year f ...
- Psychiatry Drama Is Life-Or-Death Faceoff Between Patient And Doctor
TVBlog, Adam Buckman - Monday, August 29, 2022
In "The Patient," a psychiatrist is kidnapped and imprisoned in a baseme ...
- Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly
Performance Marketing Insider, Laurie Sullivan - Friday, August 19, 2022
It may be an understatement that frequency capping doesn't work as we ...
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
SMI says Netflix has a clear opportunity to hit this "sweet spo ...
- Netflix Dominates Q2 Streaming Minutes: YouTube, Hulu, Amazon, Disney+ Follow
Television News Daily, Wayne Friedman - Friday, August 12, 2022
Netflix has few challengers in streaming minutes of viewing, but there ...
- Disney Raises Streaming Prices, Disney+ Ad Option To Start Dec. 8
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
The ad-supported streaming option will start Dec. 8 and be priced ...
- Creator Of Hulu Show 'This Fool' Is No Fool
TVBlog, Adam Buckman - Monday, August 8, 2022
Unlike so many other so-called comedies on TV and streaming these day ...
- Disney Changes Hulu's Censorship Policy For Political 'Issues' Ads
Digital News Daily, Karlene Lukovitz - Wednesday, July 27, 2022
Disney says Hulu's political ad policies will now "align" with ESPN+ a ...
- Disney's Big Streaming Ad Push: Political Ads? Not So Much - There Are Rules
TV Watch, Wayne Friedman - Wednesday, July 27, 2022
Disney's Hulu can be picky about what political ads it wants ...
- Hulu Drops Censorship Of One Political Ad, But Core Issue Remains
Digital News Daily, Karlene Lukovitz - Tuesday, July 26, 2022
Hulu will now run the original version of a campaign ad f ...
- Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings
Video Insider, Karlene Lukovitz - Tuesday, July 26, 2022
The latest Hub video monetization study also finds viewers' estimates of the ...
- Hulu Rejects Dem Candidate's Ad Over 'Sensitive' Issues
Digital News Daily, Karlene Lukovitz - Monday, July 25, 2022
The streamer reportedly cited unpublished policies limiting references to subjects such ...
- Streaming Viewing Accelerates In June To 33.7% Day Viewing Share: Nielsen
Television News Daily, Wayne Friedman - Thursday, July 21, 2022
Streaming TV viewing, already on the rise, accelerated even more in Jun ...
- Disney Upfront Reaches Record $9B
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Disney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Virtual Pay TV Subs Up 17% YOY, Led By YouTube TV, Traditional Pay TV Down 9%
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, whi ...
- Hulu Hit 'Only Murders In The Building' Back For More
TVBlog, Adam Buckman - Monday, June 27, 2022
The Steve Martin-Martin Short series represents a bright spot in the ...
- Daytime Emmys Mystify With Watch-Anytime Nominees
TVBlog, Adam Buckman - Wednesday, June 22, 2022
Streaming services and their shows -- which can be watched any ti ...
- Hulu's 'Bear' Has Beef To Spare
TVBlog, Adam Buckman - Tuesday, June 21, 2022
The famed Chicago Italian beef sandwich now has its own scripted ...
- Connected TV Households Grow 7% To 85.7 Million In US As Programming Expands
Research Intelligencer, - Friday, June 17, 2022
Cord-cutters now make up 38% of CTV households, compared with 22% ...
- Netflix Forecast To Hit $1.2B, Disney+ $1.8B In Advertising By 2025
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
"We expect Disney+ to monetize U.S. advertising at a faster pace th ...
- Bourne Again: Jeff Bridges Is An Active Senior In 'The Old Man'
TVBlog, Adam Buckman - Monday, June 13, 2022
In a new action series on FX and Hulu, Jeff Bridges pla ...
- Netflix Could Hit 19M U.S. Subs For Ad-Supported Option -- Potential $3B In Yearly Ad Revenue
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
For a new ad-supported option, Netflix could hit levels near Hulu's ...
- Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
Television News Daily, Wayne Friedman - Monday, May 23, 2022
The estimated media value of advertising from March 23-May 22 placed ...
- Sinclair's RSN Unit Hires Hulu Marketing Exec To Lead New D2C Division
Television News Daily, Wayne Friedman - Monday, May 23, 2022
Schneider will have oversight over the Bally Sports-branded D2C sports business conten ...