- Study Shows How Social Commerce Drives Awareness, Performance For Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 28, 2022
The survey from Traackr found that more than 70% of consumers ...
- Snapchat Launches Accelerator Program For 25 Black Creators
Digital News Daily, Colin Kirkland - Friday, June 24, 2022
To ensure that creator content reflects the diversity of its user bas ...
- Connecting with Consumers via Digital Content
The MediaPost Cases, Lisa Singer - Tuesday, July 19, 2022
Evolving from a product to a brand at speed through digital conten ...
- Is Amazon Desperate for Influencers To Join Its Ranks?
Social Media Insider, Colin Kirkland - Wednesday, June 15, 2022
Maybe. It offered fabulous travel perks to current influencers, along with bonus ...
- Krystal Goes to College: Engaging Local Influencers
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As the 90-year-old Krystal restaurant brand looked to appeal to younger demo ...
- Lexus Adds Black Chef To Its Culinary Masters Program
Marketing Daily, Tanya Gazdik - Wednesday, June 8, 2022
Onwuachi's addition to group of brand ambassadors is part of Lexus' targeti ...
- Influencers Tend To See Highest Engagement On TikTok
Research Intelligencer, - Tuesday, June 7, 2022
Influencers with engagement rates of more than 20% make up a ten ...
- FTC To Revamp Digital Advertising Guidance
Digital News Daily, Wendy Davis - Friday, June 3, 2022
The Federal Trade Commission plans a "start-to-finish reboot" to its guidance f ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Marketing & PR Execs Blame Social Media For Spreading False Info
Research Intelligencer, - Monday, May 23, 2022
A quarter of those executives said misinformation about their brands and industri ...
- Begley Becomes Chief Strategy Officer, CreatorIQ
MAD, Fern Siegel - Wednesday, May 18, 2022
CreatorIQ acquired Tribe Dynamics, which Conor Begley co-founded, last September. ...
- Social Star Tabitha Brown Inspires New Target Collections
Digital News Daily, Colin Kirkland - Tuesday, May 17, 2022
"Celebrated for her daily doses of encouragement, Tabitha Brown is teaming ...
- Kardashians, Bieber Reportedly Banned By Ferrari
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 16, 2022
Floyd Mayweather, Kim Kardashian and Justin Bieber are among the athletes a ...
- FTC To Unveil Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Friday, May 13, 2022
The proposed updated guidance will address topics including fake reviews and t ...
- TikTok Stars Partner With Startup, Invite Fans To Send Mother's Day 'Shouts' On Digital Billboards
Digital News Daily, Colin Kirkland - Friday, May 6, 2022
Social media personalities Charli and Dixie D'Amelio are celebrating Mother's Day ...
- The 4 Types Of Everyday Influencers That Consumers Trust
Marketing Insider, Ed Keller - Monday, May 9, 2022
Brands need to evolve the way they think about influencer marketing ...
- Nextdoor Influencers: 71% Of Users Have Shared A Business Recommendation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
Nextdoor neighbors have become influencers as the platform grows, so the compa ...
- How To Use Influencers To Grow The Electric Vehicle Market
Marketing Insider, Jessica Phillips - Thursday, April 28, 2022
Elon Musk is the most vocal proponent of EV vehicles. How c ...
- Should Doctors Double As Social Media Influencers?
Social Media Insider, Colin Kirkland - Wednesday, April 6, 2022
It's becoming clear that social media is the new, less regulated, fronti ...
- Mall of America's Marketing Maven: "It's Never Boring"
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 15, 2022
"Leave the door open and continue to explore, and as your passio ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
Seekr Technologies' scoring and filtering system will help brands and people searchi ...
- Instagram Aims To Credit Black Creators
Social Media Insider, Colin Kirkland - Wednesday, March 9, 2022
Study found twice as many white influencers raking in $100,000 or mo ...
- KFC Partners With TikTok To Fight Hunger Across The U.S.
Digital News Daily, Colin Kirkland - Friday, February 25, 2022
KFC is partnering with TikTok creator/jewelry designer Isaiah Garza to develop ...
- WPP Expands Influencer Offering With Village Marketing Acquisition
MAD, Steve McClellan - Wednesday, February 23, 2022
The company, to be aligned with Wunderman Thompson, was founded in 20 ...
- Facebook Reels Goes Global
Digital News Daily, Colin Kirkland - Tuesday, February 22, 2022
By expanding Facebook Reels to over 150 countries and doubling its form ...
- Link-In-Bio Developer Integrates Crypto Wallet, Bridges Gap Between Social And Web3
Digital News Daily, Colin Kirkland - Thursday, February 17, 2022
Link-in-bio platform and creator app store Koji intends to connect the creat ...
- MLB Players Association, Influential In Deal To Boost Influencer Profiles Of Players
MAD, Steve McClellan - Thursday, February 17, 2022
As part of the effort Influential will match players with its rost ...
- Dogs In Cyberspace?: Get Joy Wants To Keep It Real...Virtually
Brand Insider Podcast, Steve Smith - Friday, February 11, 2022
The founder of fresh and healthy dog food brand Get Joy com ...
- Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, February 10, 2022
Searching for the best snacks to enjoy on Super Bowl Sunday? Instaca ...
- Move Over, Walter, There's An Actual Chevy Owner With A Clever Cat
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, February 6, 2022
A Chevrolet Silverado owner with a clever cat of her own h ...