- Deinfluencers Tell Gen Z What NOT To Buy
Marketing Insider, Aaron Paquette - Wednesday, February 8, 2023
Deinfluencers deconstruct conspicuous consumerism while promoting sustainability and substituting lower-cost goods. ...
- Why Pushing The Envelope Is This General Mills Exec's Lucky Charm
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 8, 2023
"It's a tough decision to make, to really put yourself first, a ...
- Soap & Glory Wants Customers To 'Get Naked'
MAD, Fern Siegel - Friday, February 3, 2023
The push makes private moments public by highlighting women's body-care routines. ...
- Brands Are Ready To Explore Trends In Influencer Marketing
Research Intelligencer, Rob Williams - Wednesday, February 1, 2023
Short-form video is the most popular content format for influencer marketing, wi ...
- Tarte Influencer Marketing Criticized
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 30, 2023
With consumers obsessed over the price of a dozen eggs, could conspicuo ...
- No Apologies Necessary For This Kimberly-Clark Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 1, 2023
"I feel like sometimes as a female in the industry I ha ...
- Publicis Performance Marketing Unit Acquires Influencer Platform Perlu
Mediapsssst, Richard Whitman - Sunday, January 29, 2023
According to the company the acquisition is meant to provide clients wi ...
- Em-Power Yourself With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Ukrainian-Founded Media Company Surpasses 1 Trillion Views On YouTube
Digital News Daily, Colin Kirkland - Thursday, January 19, 2023
Working with creators and influencers from 44 countries, Air Media-Tech translates conte ...
- Wehype Expands Influencer Marketing For Mobile Gaming
Digital News Daily, Colin Kirkland - Friday, January 13, 2023
Influencer marketing agency Wehype has announced an expansion of its services in ...
- Beauty: As Influencers Wane, Retail -- And Ulta -- Shine
Marketing Daily - Top of the News, Sarah Mahoney - Friday, January 13, 2023
Consumers aren't slowing down on beauty binges. But experts say the pu ...
- Twitch Livestream Competitor Trovo Launches New Ad Automation Tool
Digital News Daily, Colin Kirkland - Monday, January 9, 2023
The integrated livestream technology, called Uplify, will help brands and content creato ...
- Acadia's Jared Belsky On Why CRO Is The New White Space
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
His 18-month-old startup just made its sixth acquisition, a conversion rate optimizati ...
- Target Extends Apparel Partnership With Social Star Tabitha Brown
Digital News Daily, Colin Kirkland - Wednesday, January 4, 2023
Celebrated for her daily doses of encouragement on social media, Tabitha Bro ...
- With New Tabitha Brown Collection, Target Gets A Taste For Veganism
Marketing Daily, Sarah Mahoney - Wednesday, January 4, 2023
In its third go-round with the popular food influencer, the retailer expan ...
- 5 Marketing Trends That Will Define Health Media In 2023
MediaDailyNews, Andrea Palmer - Tuesday, December 27, 2022
Five trends are sure to be disruptors in 2023. One has t ...
- Holidays Are Creators' Most Lucrative Time Of Year, Study Finds
Digital News Daily, Colin Kirkland - Thursday, December 22, 2022
Non-professional creators have been working harder this holiday season -- engaging mo ...
- ANA, Chicago Auto Show Partner To Recognize Influencer Marketing
Marketing Daily, Tanya Gazdik - Thursday, December 22, 2022
This year's award will highlight campaigns with a special emphasis on reachi ...
- TikToker Giselle Ugarte Launches Real Estate Talent Agency
Digital News Daily, Colin Kirkland - Wednesday, December 21, 2022
The Talent Brokerage will be a marketplace for agents, brokers, and indust ...
- Jackpot.com Exec's Winning Marketing-Tech Combo
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 22, 2022
"We're all so crazy raw these days. I don't know if you' ...
- Netflix's 'Wednesday' Cast Earns Millions Of New Followers On Instagram
Digital News Daily, Colin Kirkland - Monday, December 19, 2022
Jenna Ortega is the highest-earning star from the new Netflix horror come ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
Toyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- Fortnite Partners With Top YouTuber MrBeast For $1M Cash Giveaway
Digital News Daily, Colin Kirkland - Monday, December 12, 2022
MrBeast's Fortnite game aligns with his YouTube brand of challenges, which inclu ...
- Google Sends 'Love Letter To World' Centered On Year In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
The search trends identify transformation and change in 2022 as the wor ...
- Affiliate Marketing Missing Better Integration With Measurement
Performance Marketing Insider, Laurie Sullivan - Thursday, December 8, 2022
Affiliate marketing continues to grow, but the channel will not "truly bloo ...
- How Brands are Wasting Their Influencer Marketing Budgets
Marketing Insider, Aliza Freud - Friday, December 2, 2022
Most brands understand the how and why of using influencers for organ ...
- Viral Nation Launches Social Screening AI Platform
Digital News Daily, Colin Kirkland - Wednesday, November 30, 2022
VN Secure will help HR and legal teams screen and monitor soci ...
- TikTok Becomes Most Popular Social Channel For Influencer Marketing
Digital News Daily, Colin Kirkland - Monday, November 28, 2022
In the analysis of brand-advertiser paid collaborations, Instagram was second with 39 ...
- FTX And Celebrity Endorsers Sued By Investors
Digital News Daily, Wendy Davis - Wednesday, November 16, 2022
Celebrities including Kevin O'Leary and Naomi Osaka "hyped FTX to their soci ...