- Facebook Reels Goes Global
Digital News Daily, Colin Kirkland - Tuesday, February 22, 2022
By expanding Facebook Reels to over 150 countries and doubling its form ...
- Link-In-Bio Developer Integrates Crypto Wallet, Bridges Gap Between Social And Web3
Digital News Daily, Colin Kirkland - Thursday, February 17, 2022
Link-in-bio platform and creator app store Koji intends to connect the creat ...
- MLB Players Association, Influential In Deal To Boost Influencer Profiles Of Players
MAD, Steve McClellan - Thursday, February 17, 2022
As part of the effort Influential will match players with its rost ...
- Dogs In Cyberspace?: Get Joy Wants To Keep It Real...Virtually
Brand Insider Podcast, Steve Smith - Friday, February 11, 2022
The founder of fresh and healthy dog food brand Get Joy com ...
- Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, February 10, 2022
Searching for the best snacks to enjoy on Super Bowl Sunday? Instaca ...
- Move Over, Walter, There's An Actual Chevy Owner With A Clever Cat
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, February 6, 2022
A Chevrolet Silverado owner with a clever cat of her own h ...
- Air Fryers Attract Influencers, Become Billion-Dollar Business
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 26, 2022
What was supposed to be an appliance used for crisping food wi ...
- Rising to the Challenge: the Driving Force Behind Volkswagen's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 27, 2022
"There's no better way to show that you're ready for something th ...
- Americans Cutting Back On Instagram Use To Improve Their Mental Health
Digital News Daily, Colin Kirkland - Monday, January 24, 2022
Insights agency Opinium found that 17% of users hold social media compani ...
- Mask Upgrade, America
MediaDailyNews, Kevin Ryan - Thursday, January 20, 2022
Masks have one purpose and one purpose only: to prevent pathogens fr ...
- SmileDirectClub Turns To Influencers, Data, TikTok, Search
Data & Programmatic Insider, Laurie Sullivan - Monday, January 17, 2022
SmileDirectClub is partnering with several high-profile celebrities to launch a Confidence Counci ...
- Considering Working With B2B Influencers? Read This First
Marketing Insider, Justin Levy - Monday, January 17, 2022
Tip #1: Influencer prowess is more than a number. ...
- It's the Real Thing: Coca-Cola's Data-Driven Director
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 13, 2022
"You gotta just keep going, and [I'm] not sure how long I' ...
- L'Oreal's Tech Incubator Releases Innovations At CES 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 3, 2022
L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent t ...
- Deadmau5 Releases 1 Million Affordable NFTs; May Have Major Impact On Music, Ad Industries
Digital News Daily, Colin Kirkland - Wednesday, December 22, 2021
Musicians are taking advantage of the possibilities of the new NFT technolog ...
- Infiniti Enlists Sports Reporter Erin Andrews
Marketing Daily, Tanya Gazdik - Tuesday, December 21, 2021
Partnering with Andrews enables the brand to reach audiences that typically wouldn ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...
- Savage X Fenty CMO: Making the Impossible Possible
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 5, 2022
"Interviews, public speaking, those things are super scary for me...I was alwa ...
- Summit Partners Invests $120 Million In Influencer Platform Mavrck
MAD, Steve McClellan - Friday, December 17, 2021
Mavrck said the new funding will help accelerate the company's product expansi ...
- Kids Are Biggest Influencers To Parents, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 16, 2021
Merkle, a data-driven tech company owned by Dentsu, has released its 20 ...
- Consumer Reports Finds Shoppers Fear Fake Influencer Reviews
Email Marketing Daily, Ray Schultz - Monday, December 13, 2021
Most consumers have read reviews they thought were fake, and 26% a ...
- Study Reveals Big Pay Gap Between Black And White Influencers
Digital News Daily, Colin Kirkland - Thursday, December 9, 2021
The study revealed that a 29% pay gap currently exists between whi ...
- Influencer Marketing Surges 42% To $13.8B In 2021
Digital News Daily, Colin Kirkland - Wednesday, December 8, 2021
The market is projected to expand at a more moderate 9%, risi ...
- Brands And Retailers Report Mixed Feelings On NIL Influencer Deals
Digital News Daily, Colin Kirkland - Friday, December 3, 2021
With student athletes now legally allowed to monetize using their name, imag ...
- Shining a Light on Bayer's Game-Changing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in h ...
- VW Names Soccer Star As Brand Ambassador
Marketing Daily, Tanya Gazdik - Thursday, November 11, 2021
Christian Pulisic has a natural affinity for the brand, as his fami ...
- Social Posts Or Ads: How Do Consumers Want To Hear From Brands?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
A third of social media users engage with organic content from bran ...
- Sway Taps Marketing Veteran Camhi For Client Services Role
Mediapsssst, Richard Whitman - Wednesday, November 10, 2021
In addition to cultivating strategic relationships with key clients Rebecca Camhi wi ...
- 5 Ways To Use Influencers When Social Apps Go Down
Marketing Insider, Maria Bailey - Wednesday, November 3, 2021
For example: Use an influencer's influence offline. ...
- Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules
MAD, Steve McClellan - Thursday, October 28, 2021
"The NCAA's revised rules are great news for both brands and athletes ...