- Can TikTok Build D2C Brands?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages ...
- Cultivating Omnichannel: Grove Collaborative's Evolutionary Tale
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As Grove Collaborative moved from a pure play D2C into broader reta ...
- Social Media Influencers Drive Shopping Decisions
Research Intelligencer, Rob Williams - Friday, November 4, 2022
Influencers have more credibility when they demonstrate how well a product wo ...
- Emplifi Acquires Pixlee TurnTo, Provider Of User-Generated Content
Email Marketing Daily, Ray Schultz - Tuesday, November 1, 2022
This marks Emplifi's first purchase since receiving a large funding round earli ...
- My Dad And Kanye West
MediaDailyNews, Ed DeNicola - Monday, October 31, 2022
My dad too was bipolar. A little about bipolar illness: it c ...
- Jeep Enlists Derek Jeter For Grand Wagoneer Effort
Marketing Daily, Tanya Gazdik - Saturday, October 29, 2022
"We wanted someone who's not necessarily a rockstar, a Hollywood star ...
- New Creator-First Platform Doubles Down On SMS Marketing
Digital News Daily, Colin Kirkland - Wednesday, October 26, 2022
CreatorCart, a new social selling tool, has announced its first beta availab ...
- Viral Nation Expands Athlete Monetization Capabilities By Acquiring Eight Seven Media
Digital News Daily, Colin Kirkland - Tuesday, October 25, 2022
Tbe production company will expand Viral Nation's content offering into a n ...
- But Wait, There's More...Direct Talk With Script to Screen's DRTV Maven
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 27, 2022
"We learned it from the ground up, and we had nothing b ...
- More On TikTok's Plans To Bring Livestream Shopping To U.S.
Digital News Daily, Colin Kirkland - Friday, October 21, 2022
According to the report, TikTok will carry out the plan using tacti ...
- FTC Considers New Rules To Combat Phony Reviews
Digital News Daily, Wendy Davis - Thursday, October 20, 2022
"Fake and deceptive reviews and other endorsements have long been problematic, a ...
- Nissan Aims To Help Aspiring Musicians
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2022
One of the musicians, Gloria Anderson, composed a song about an o ...
- BK Beauty: YouTube's Influencer Evolution
D2C Insider, Sarah Mahoney - Monday, October 17, 2022
How this D2C brand is keeping up with people's changing video preferen ...
- Younger Holiday Shoppers Show Greater Preference For Video Content
Research Intelligencer, Rob Williams - Thursday, October 6, 2022
About two-thirds of Gen Z-ers and millennials said they'd rather look ...
- Post-Kardashian Fine, Could It Be Time For TV Advertisers To Disclose Deals Too?
TV Watch, Wayne Friedman - Thursday, October 6, 2022
Celebrity crypto payola aside, should advertisers and influencers be required to disclo ...
- Kim Kardashian Fined Over Instagram Post Touting EthereumMax
Digital News Daily, Wendy Davis - Monday, October 3, 2022
Reality TV star Kim Kardashian has agreed to pay $1.26 million f ...
- Curious, Unrestrained & e.l.f.-ing Amazing!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 7, 2022
"There is no such thing as being able to not do wh ...
- Yumi Co-Founder Swings Big & Hits Her Target
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 29, 2022
"Maybe we hit a wall, but we just got to keep tryi ...
- Viral Nation Acquires Influencer Analytics Company MediaKits
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
The agency says it will integrate MediaKits' data aggregation with its te ...
- Mediavine Hires Peguero To Expand Influencer-Partnership Sales
MAD, Fern Siegel - Friday, September 16, 2022
She will be the primary contact between brands, agencies and advertisers. ...
- Pixly Taps Sheppard For Partnerships Role
People on the Move, Steve McClellan - Friday, September 16, 2022
Influencer marketing agency Pixly has announced the hiring of Ryan Sheppard, ...
- Wehype Helps Brands, Creators Invest In Gaming
Digital News Daily, Colin Kirkland - Monday, September 12, 2022
Wehype provides an interface for creators and their talent managers to fi ...
- Oakley's Cultural Marketer Embraces Change, Grit & Balance
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 13, 2022
"I realized very quickly that in order to go up and mo ...
- How Brands are Wasting Their Influencer Marketing Budgets
Marketing Insider, Aliza Freud - Thursday, September 1, 2022
Most brands understand the how and why of using influencers for organ ...
- Nissan Hosts 'Summer Camp' For Influencers
Marketing Daily, Tanya Gazdik - Thursday, August 25, 2022
No one was compensated for their attendance or content, which was post ...
- Andrew Tate Officially Banned From Most Major Social Media Platforms
Digital News Daily, Colin Kirkland - Wednesday, August 24, 2022
Meta permanently removed Andrew Tate's official accounts from Instagram and Facebook la ...
- Children's Ad Guidelines Apply In Metaverse, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, August 23, 2022
"The blurring of advertising and non-advertising content directed to children is n ...
- Rakuten Travel Research Shows How Consumers Search For Deals
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 17, 2022
Rakuten Advertising's recent travel research shows 44% of travelers plan to spe ...
- Google Details Media Buys For Apple 'Get The Message' Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, August 11, 2022
Google has detailed the media-buying and messaging details of its Get T ...
- Great Clips Enlists Drew Brees To Help Empower Dads
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2022
The pandemic has played a big role in redefining the "job" ...