• by Colin Kirkland , January 4, 2023

Target Corporation has announced an ongoing partnership with actress, author and social media influencer Tabitha Brown, encompassing four limited-time-only collections that will launch over the next year. 

Celebrated for her daily doses of encouragement on social media, Tabitha Brown is teaming up with Target for collections spanning categories across apparel, swim and accessories items, home and office, food and kitchenware, entertaining and more. 

Starting Saturday, June 11, Target guests will be able to shop the first collection of over 75 apparel, swim and accessories items — with most items under $30 — on Target.com and in most Target stores, while supplies last.

“Tabitha Brown for Target” is a progression of Target’s existing relationship with Brown, who has been an influencer partner for two years.

This partnership is one of the many ways Target is continuing to support Black-owned businesses and partner with Black creators and designers as part of the retailer’s Racial Equity Action and Change (REACH) commitment.

“To me, joy comes from freedom, and I was free to be myself during this entire design process, which is reflected in the assortment,” said Brown in a recent statement. 

Known as “America’s Mom,” Tabitha Brown is an actress, author, vegan chef and social media personality. She gained popularity with her viral video content that aims to spread joy, earning the title of one of TikTok’s top 10 creators in 2020 and amassing a loyal following of nearly 5 million. 

Today, Brown stars in a YouTube original kids show, has a reoccurring role on Showtime’s “The Chi,” co-owns a vegan restaurant and authored “Feeding the Soul.”

The first Tabitha Brown for Target collection includes apparel, swim and accessories items, in bright hues and bold patterns that are easy to mix and match, in sizes XXS-4X. Ranging in price from $10-$44, the collection will be available on Target.com and in most Target stores starting June 11, as well as via Target’s contactless same-day pickup options, Drive Up and Order Pickup.