- Comcast, Disney Strike Hulu Deal
Digital News Daily, Alex Weprin - Tuesday, May 14, 2019
Comcast will relinquish its operational control of Hulu immediately, in exchange f ...
- Brands Must Ensure That Tech Giants Act Responsibly
London Blog, Sean Hargrave - Wednesday, May 15, 2019
That is the message from the WFA today as Facebook bans ru ...
- NBC Embraces Ad-Supported Streaming At Upfront
Digital News Daily, Alex Weprin - Monday, May 13, 2019
Calling it the "largest initiative in our company's history," NBCU ad sal ...
- Fox Promotes The Power Of Now
TV Watch, Wayne Friedman - Tuesday, May 14, 2019
Fox will get half of its revenue from advertising and half fr ...
- Streaming News Wars Heat Up
Video Insider, Alex Weprin - Tuesday, May 14, 2019
Once limited to traditional broadcast news windows, or cable news channels, ne ...
- Up To 47% Of Streaming Ads May Not Be Delivered Properly
Digital News Daily, Alex Weprin - Friday, May 10, 2019
A Conviva study suggests streaming ads are not living up to t ...
- DAZN Draws 'Significant Subscriptions' From Alvarez-Jacobs Fight
Digital News Daily, Alex Weprin - Friday, May 10, 2019
DAZN says 1.2 million people streamed the fight, with the "vast majori ...
- Fox Does Not See 'Meaningful' Direct-To-Consumer Opportunity
Digital News Daily, Alex Weprin - Thursday, May 9, 2019
Fox's strategy is in stark contrast to many competitors. It does n ...
- FuboTV Taps Flatley To Lead Ad Sales
Digital News Daily, Alex Weprin - Thursday, May 9, 2019
Flatley joins FuboTV from Dish's Sling TV, where he was on t ...
- Disney Has 'Dialogue' With Comcast About Selling Hulu Stake
Digital News Daily, Alex Weprin - Thursday, May 9, 2019
Disney CEO Bob Iger suggested that a deal in which Comcast so ...
- YouTube Pushes Scale, Original Series At Newfront
Digital News Daily, Alex Weprin - Friday, May 3, 2019
YouTube says it reaches more 18-49s in the U.S. than every cab ...
- Live From Omaha On Yahoo Finance: It's The Warren Buffett Show
Marketing Daily, P.J. Bednarski - Thursday, May 2, 2019
Called "Woodstock for Capitalists," last year's shareholder meeting attracted more viewers ...
- Hulu Passes 28 Million Subscribers, Offers Binge Ad Experience
Digital News Daily, Alex Weprin - Wednesday, May 1, 2019
Following up on its "pause" advertising option, Hulu's new advertising experience wi ...
- Twitter NewFront Highlights News, Sports, Live Events
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
The company wants to be the global public square, where people ...
- YouTube Inks Deal To Stream MLB Games
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
The 13-game package will stream on the MLB channel on YouTube platfor ...
- Spotify Passes 100 Million Premium Subscribers
Digital News Daily, Alex Weprin - Monday, April 29, 2019
Spotify told investors that "ad-supported revenue growth underperformed our expectations in Q ...
- YouTube Influencers Finding New Challenges
Digital News Daily, Laurie Sullivan - Friday, April 26, 2019
A recent survey of YouTube creators found their annual earnings continue ...
- FuboTV Adds Viacom Channels To Lineup
Digital News Daily, Alex Weprin - Friday, April 26, 2019
Beginning April 30, nine Viacom channels, including Comedy Central, MTV, Nickelodeon, Paramou ...
- Verizon Deal Promotes YouTube TV's Goal: More Market Share
Digital News Daily, Alex Weprin - Wednesday, April 24, 2019
The deal will result in special offers for Verizon customers, perhaps reduci ...
- Esports Sponsorships Rising, Non-Game Brands Enter The Space
Digital News Daily, Alex Weprin - Wednesday, April 24, 2019
Fans are open to marketing messages, but look for marketers that understa ...
- Streaming vMVPD Philo Eliminates Cheapest Package
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
In an open letter posted to the company's website, Philo CEO Andr ...
- Sling TV Secures Exclusive Streaming Rights To Iverson Classic
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
If they open Sling's Roku app, users can watch the basketball gam ...
- Curated CNN Channel Added To Pluto TV Lineup
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
The CNN channel on Pluto TV will not be the linear, li ...
- SiriusXM Launches Less Expensive 'Essential' Streaming Plan
Digital News Daily, Alex Weprin - Monday, April 22, 2019
The SiriusXM Essential plan will be streaming-only, so it will not inclu ...
- Golf.com Sees Audience Numbers Skyrocket During Masters
Publishers Daily, Melynda Fuller - Friday, April 19, 2019
Like key live events, the Masters provided an occasion for a tradition ...
- Philo Taps SpotX For Programmatic Monetization
Digital News Daily, Alex Weprin - Thursday, April 18, 2019
SpotX's Demand Facilitation team is also "aggressively communicating to the world ...
- Streaming Services Keep Eyes On Competition, Consumers Amid Changing Landscape
Digital News Daily, Alex Weprin - Tuesday, April 16, 2019
Any company seeking to launch a streaming video service in the ne ...
- Parrot Analytics To Provide CAA With Entertainment Data
Digital News Daily, Alex Weprin - Tuesday, April 16, 2019
Parrot will provide CAA with access to an advanced dataset that pul ...
- Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV Platforms
Video Insider, Alex Weprin - Tuesday, April 16, 2019
While platforms like Hulu are delivering advanced ad experiences, companies such ...
- Dish Taps Antonelli To Lead Sling TV Ad Sales
Digital News Daily, Alex Weprin - Friday, April 12, 2019
Dave Antonelli will lead ad strategy and sales for the streaming bundl ...