- Lords Pushes Government To Get Tougher On Alcohol Marketing
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2015
A report published on Friday by the House of Lords says t ...
- DMG Launches Cross-Platform Ad Team
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2015
The publisher said the cross-platform ad partnership team would allow it ...
- Salvation Army Uses #TheDress For Domestic Violence Poster
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2015
The Salvation Army has mocked up a poster of an abused wom ...
- Does #TheDress Show Yet Again That Charities Get Real-Time Social Better Than Brands?
London Blog, Sean Hargrave - Monday, March 9, 2015
Think about the big social phenomena and how many were created ...
- Zuckerberg Reveals His Top Tip On Senior Recruitment
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Mark Zuckerberg, the 30-year-old billionaire who runs Facebook, created a huge st ...
- Diageo Seeks Ad Agency For Singleton Whisky Brand
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Diageo is on the hunt for an ad agency to handle T ...
- Unilever Skin Care Brands Appoint R/GA
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
R/GA has been appointed without a pitch and will be charged wi ...
- Purina Pet Care Brand Seeking European Digital Agency
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Purina, the pet-care division of Nestle, has issued a Europe-wide digital bri ...
- US Guardian Editor In Chief Wins Staff Vote To Replace Alan Rusbridger
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Katherine Viner, the current editor-in-chief of the Guardian US, has won t ...
- Adidas Ramps Up Marketing Spend, Despite Overall Losses
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Adidas said yesterday it will increase sales and marketing spend in i ...
- Coca-Cola 'One Brand' Brings In 'Choose Happiness' Strapline
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
The "One Brand" strategy, announced by Coca-Cola yesterday, will not only pla ...
- Viewability And Fraud - Same Thing Surely? Why The Different Approaches?
London Blog, Sean Hargrave - Friday, March 6, 2015
As watchdogs provide guidelines for combating fraud and viewability, marketers can't he ...
- Unilever Looking At Beacon Opportunities
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
Unilever is looking to scale how it uses iBeacons to bridge offli ...
- AOP Research Backs Premium Native Which Resembles Host Content
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
The Association of Publishers (AOP) has urged brands to create native conte ...
- ITV Chief To Return GBP250m To Shareholders
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
Adam Crozier has marked his fifth year as the chief executive ...
- Google Takes Over Silicon Roundabout
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
Google has launched a digital outdoor campaign at Silicon Roundabout in O ...
- Sainsbury's Retains PHD
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
Sainsbury's has confirmed the reappointment of PHD to its GBP60 million ...
- Domino's Launches Smartwatch Ordering
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
Domino's has extended the compatibility of its mobile app to Pebble a ...
- Pinterest Tests Animated Pins For Advertisers
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
Pinterest is to test animated Pins on its feeds to provide advertise ...
- Clickbait -- Has The Premium Native Fightback Begun?
London Blog, Sean Hargrave - Thursday, March 5, 2015
People don't trust sponsored content on social media timelines, so it's ti ...
- ITV Profits Soar 23%
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
ITV's pre-tax profits soared by 23% last year, with the broadcaster reporti ...
- Marketing Is 'Dead,' Says Saatchi Boss
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
Marketing is dead. Strategy is dead. Management is dead. So says Kev ...
- Net Neutrality Split Between EU and USA Looms
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
A major transatlantic policy split over the future of the Internet h ...
- Always Releases New #likeagirl Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
Always, the P&G-owned feminine care brand, launched the campaign last June wi ...
- Nearly Two In Three Say They Would Not Buy A Wearable
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
Most consumers have not yet bought into the hype surrounding wearable device ...
- Sponsor Claims 5G Mobile Broadband Will Be In Place For 2018 Winter Olympics
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
Speaking at Mobile World Congress in Barcelona yesterday morning, KT chairman Chang-G ...
- ASA Wraps Poundland For Claiming All Goods Cost A Pound
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
The Advertising Standards Authority (ASA) has stamped out misleading pricing claims fr ...
- Saatchi Launches 'Wrecking Ball' Outdoor Campaign For Tories
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
The ad was released late yesterday. It features the image of ...
- AOL UK Appoints New MD
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
AOL UK has hired Hamish Nicklin, Google UK's director of agency sale ...
- Beacons And Wearables -- Overhyped, Or Just Waiting For Apple's Next Moves?
London Blog, Sean Hargrave - Wednesday, March 4, 2015
Beacons and wearables have undoubtedly been overhyped, and so are being revis ...