- Grading Your Fitness Workout Via TV Ads: F#cking Tough - Or Something Easier?
TV Watch, Wayne Friedman - Thursday, June 30, 2022
What if a marketing message pushed you to do more to st ...
- Abortion Ruling Spurs Calls For New Privacy Protections
Digital News Daily, Wendy Davis - Friday, June 24, 2022
Hours after the Supreme Court announced its decision reversing Roe v. Wad ...
- A Political Ad With Little Messaging -- Who Is Holding Back Technology?
TV Watch, Wayne Friedman - Monday, June 27, 2022
One critical TV ad about politicians and technology doesn't get into detail ...
- Consumers Prefer Text Over Email For Quick Notifications: Study
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Gen Z and millennials widely favor SMS because of its speed, Mit ...
- Hyper-Segmenting the Fan Base
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Professional sports players may get a break during the off-season, but f ...
- Harvard Business Review's Email Education
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Three years ago, HBR used email to push out one promotion p ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Every automaker knows that cars are often tied to drivers' identities. Personalizi ...
- Attentive Offers Two-Way Texting Service
Email Marketing Daily, Ray Schultz - Wednesday, June 15, 2022
Attentive facilitates interactions throughout the customer journey, the company says. ...
- Privacy Tango: Consumers Want Personalization, And Will Share Details To Get It
Email Insider, Ray Schultz - Tuesday, June 14, 2022
But they are turned off when emailed too often, Movable Ink repo ...
- Smartify Media Partners With Samsung, Helps SMBs Generate Ad Revenue From DOOH Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
The program allows businesses to gain incremental, recurring revenue from digital advertisin ...
- Firm Promotes Text Alerts To Save Abandoned Shopping Carts
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
ProTexting claims email is not as effective as text when sending remind ...
- Jeeng Says It Can Help Email Senders Get Around Apple Restrictions
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
The firm's new Ad Cache product keeps ads visible on multiple device ...
- Samsung Partners With Razorfish To Expand Web3 Presence On Discord
Digital News Daily, Colin Kirkland - Tuesday, June 7, 2022
Discord is free to download, ad-free, and does not sell user dat ...
- Salesforce Enhances Marketing And Commerce Clouds, Adds Several App Partners
Email Marketing Daily, Ray Schultz - Wednesday, June 8, 2022
Salesforce has unveiled several enhancements to its Marketing and Commerce Clouds ...
- Apple Makes Updates To Search In Mail, Spotlight And Safari
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 6, 2022
Apple hosted its Worldwide Developers Conference 2022 on Monday, announcing many n ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- Networks Ramp Up Summer Promo, Boost Media 8% Vs. A Year Ago
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
The overall bulk of that promo and ad messaging came from ...
- Pepsi Ends Super Bowl Halftime Deal, NFL Looks For Bigger Act
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
Pepsi is giving up its half-time musical sponsorship, but remains an N ...
- Fast-Forwarding Through Ads Still A Thing On vMVPDs -- But For How Long?
TV Watch, Wayne Friedman - Wednesday, May 25, 2022
Most virtual pay TV providers now offer "unlimited" DVR options that all ...
- Growing Political Divisions - What's 'Good For Business' - And Media Brand Aspirations?
TV Watch, Wayne Friedman - Tuesday, May 24, 2022
Conservative-leaning TV news stations and networks are coming clean with how th ...
- Rules To Text By: Best SMS Practices For Email Marketers
Email Marketing Daily, Ray Schultz - Friday, May 20, 2022
Text delivery can fail due to invalid phone numbers and connectivity problem ...
- Spyware Company Presses Supreme Court To Intervene In Privacy Battle With Facebook
Digital News Daily, Wendy Davis - Monday, May 16, 2022
The Israeli company NSO Group on Monday pressed the Supreme Court ...
- The 5 Things That Will Save LinkedIn From Social Ruin
Digital News Daily, Nathan Rice - Friday, May 6, 2022
One popular network has widely avoided conspiracy theorists and negative commentary a ...
- Bereaved Consumers Given Chance To Opt Out Of Mother's Day Emails
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Empathy is a growing concern for many brands as the first post-pandem ...
- Google Blocked 3.4B Ads, Suspended 5.6M Accounts In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Google also blocked or restricted ads from serving on 1.7 billion publish ...
- BIMI Lite: Group Works To Open It Up To Brands Without Registered Trademarks
Email Insider, Ray Schultz - Wednesday, May 4, 2022
Government-vetted trademarks are too high a bar, and BIMI is working ...
- Royal Mail Study Says Consumers Prefer Paper Mail Over Email
Email Marketing Daily, Ray Schultz - Wednesday, May 4, 2022
Although the study finds consumers prefer paper mail to email and text ...
- Mobile Push And Email Are Top Channels, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, April 26, 2022
Mobile is poised to be the primary channel, customer messaging platform OneSign ...
- Yelp Cracks Down On Compensated Reviews
Performance Marketing Insider, Laurie Sullivan - Monday, April 25, 2022
Yelp called on other platforms Monday to crack down on reviewers getti ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Television News Daily, Wayne Friedman - Friday, April 22, 2022
Bologna will work with TV networks looking to broaden interactive ad produ ...