- Yelp Cracks Down On Compensated Reviews
Performance Marketing Insider, Laurie Sullivan - Monday, April 25, 2022
Yelp called on other platforms Monday to crack down on reviewers getti ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Television News Daily, Wayne Friedman - Friday, April 22, 2022
Bologna will work with TV networks looking to broaden interactive ad produ ...
- Is The World Ready For Email Day?
Email Marketing Daily, Ray Schultz - Tuesday, April 19, 2022
Email Day will take place on April 23. ZeroBounce is launching t ...
- How Does A TV Marketing Exec Think About Messaging For Chris Rock -- Now?
TV Watch, Wayne Friedman - Friday, April 8, 2022
A high-profile incident on live TV among 15 million viewers? Something li ...
- Reputation Builds Competitive Analysis Platform Using Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Every company has vast amounts of unstructured data from customer feedback fou ...
- ActiveCampaign And Slack Team Up To Support The Customer Experience
Email Marketing Daily, Ray Schultz - Monday, April 4, 2022
Each company is offering discounts to clients of the other firm ...
- Co-viewing On CTV Apps Slightly Outpaces Linear TV
Television News Daily, Wayne Friedman - Friday, April 1, 2022
Tubi had the highest co-viewing among ad-supported CTV platforms, followed by H ...
- Trump's Marketing Strategy For 2024: Are Voters Tiring Of The Act?
TV Watch, Wayne Friedman - Friday, April 1, 2022
Some early indications of a 2024 Presidential marketing strategy don't look healt ...
- CRM Platform Optimove Acquires Mobile Firm Kumulos
Email Marketing Daily, Ray Schultz - Tuesday, March 29, 2022
The purchase of the Scotland-based company will allow Optimove to expand i ...
- Twitter Adds Keyword Search To Direct Messages
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 25, 2022
Twitter, after more than a year of testing, announced the addition ...
- TV Networks Ramp Up On-Air Program Promotions
Television News Daily, Wayne Friedman - Friday, March 25, 2022
Total media value for on-air promotion of linear TV content this ye ...
- Google Gets Data Each Time An Android Phone Sends, Receives A Call
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 23, 2022
Google has been collecting data from Android devices and sending the informati ...
- Watchdog Breaks Outdoor Buy Targeting Fox News Advertisers, Asserts Channel Is 'Kremlin Approved'
Marketing Politics Weekly, Joe Mandese - Wednesday, March 23, 2022
The campaign supports a study analyzing the magnitude of Fox News' pro-Russ ...
- Euro Shoppers Prefer Email, But Reject Irrelevant Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
Shoppers like weekly message frequency, but are frustrated by inconsistency across channel ...
- Workplace Clutterboxes: Employees Are Being Overwhelmed By Email
Email Insider, Ray Schultz - Thursday, March 17, 2022
There has been an 84% increase in use of email as ...
- Video Streamers' National TV Spend Continues To Climb
Television News Daily, Wayne Friedman - Wednesday, March 16, 2022
Video streaming platforms' paid national TV advertising continues to soar year-to-date ...
- Study Finds Australian Shoppers Prefer Email For Promotions, Text For Delivery Notices
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
The top reason Australian consumers opt out is that they are getti ...
- Spinning The Unspinnable
Red, White & Blog, Joe Mandese - Wednesday, March 9, 2022
For some people, Putin's spin is easy to see. Others don't s ...
- Disney+ Will Be 'Careful' With Ad Messaging For Its Ad-Supported Tier, CFO Says
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
Christine McCarthy, senior EVP/CFO, Walt Disney, said the company will be caref ...
- Look, No Hands: Marketing Automation Is Increasingly Used For Email
Email Insider, Ray Schultz - Tuesday, March 8, 2022
SMS marketing also saw a jump in usage from 2021 to 202 ...
- Facebook To Settle Class-Action Over Android Call Scraping
Digital News Daily, Wendy Davis - Friday, March 4, 2022
Facebook has tentatively agreed to settle class-action claims that it violated Andro ...
- For New Streaming Shows, Are TV Producers' Changes Coming With Ads?
TV Watch, Wayne Friedman - Monday, March 7, 2022
Who has the leverage in this competitive digital, connected TV world? T ...
- Paramount+ Tops In Streaming Ad Load In 2021, Peacock Is The Lowest
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Among top ad-supported premium streaming platforms from major TV network groups, Paramoun ...
- Ex-Ambassador Can't Force Google To Remove Telegram, Judge Rules
Digital News Daily, Wendy Davis - Saturday, February 19, 2022
Former U.S. ambassador to Morocco Marc Ginsberg can't proceed with a lawsu ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded Messages
Email Insider, Ray Schultz - Friday, February 18, 2022
SMS is second in most countries and the biggest driver of unsubscrib ...
- Legal Laggards: Case Between Email On Acid And 250ok Seems Stuck In Place
Email Insider, Ray Schultz - Monday, February 14, 2022
The lawsuit, about technology that allows email senders to see how the ...
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
MediaPost Weekend, Wayne Friedman - Friday, February 11, 2022
Ads were measured for potential for brand equity and ability to boo ...
- New Report Shows AR Becoming Key To Consumer Engagement
Digital News Daily, Colin Kirkland - Thursday, February 10, 2022
A new report highlights the ways that AR plays a role ...
- Adobe Seeks To Drive Mobile Personalization With New Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, February 9, 2022
The new tools allow brands to drive contextualized email, push, in-app a ...
- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other Challenges
Email Insider, Ray Schultz - Friday, February 4, 2022
First-party data will be essential as third-party cookies disappear, and firms wi ...