- Nissan Renews Star Wars Partnership
Marketing Daily, Tanya Gazdik - Thursday, November 2, 2017
Star Wars provides the platform to make Nissan Intelligent Mobility approachable, whi ...
- TV/Movie Piracy To Soar Over Next 5 Years
Television News Daily, Wayne Friedman - Monday, October 30, 2017
TV/movie piracy is estimated to climb to $51.6 billion in five year ...
- Studios Sue Over-The-Top Company TickBox For Copyright Infringement
Digital News Daily, Wendy Davis - Tuesday, October 17, 2017
"What TickBox actually sells is nothing less than illegal access to Plaintiff ...
- Fandango To Buy MovieTickets.com, Online Ticket Sites Merge
MediaDailyNews, Wayne Friedman - Friday, October 13, 2017
Reports suggest the deal will increase Fandango's global screen count by arou ...
- 'New York' Spiked Weinstein Story, But 'New Yorker' Goes For Blood
Publishing Insider, Erik Sass - Wednesday, October 11, 2017
As more women came forward with their own stories and Harvey Weinste ...
- With TV As A Rival, Can Movie Chains Gain Ground This Fall?
TV Watch, Wayne Friedman - Tuesday, October 10, 2017
Movie theaters are seeing a decrease in attendance and box-office revenues, a ...
- Mercedes-Benz Launches 'Justice League' Tie-in
Marketing Daily, Tanya Gazdik - Monday, October 9, 2017
The automaker will set up a "substantial" marketing campaign around the film ...
- Weinstein Vows To Sue 'NYT' Over Harassment Claims
Publishing Insider, Erik Sass - Monday, October 9, 2017
Defamation and libel lawsuits seem to be the trendy way to h ...
- With Lower Movie Attendance, TV May Help Boost Revenue
TV Watch, Wayne Friedman - Friday, September 15, 2017
When it comes to the immediacy of entertainment, theatrical movies may ...
- Tech Giants Vie To Win James Bond Rights
Around the Net In MAD London, Sean Hargrave - Friday, September 8, 2017
"The Guardian" reports that Apple and Amazon are emerging as frontrunners ...
- Roku To Launch Its Own Free Movie Channel
Television News Daily, Wayne Friedman - Thursday, September 7, 2017
The Roku Channel will have, on average, about half the advertising ...
- Apple, Amazon Vie For 'James Bond' Franchise
Around the Net In Digital, Gavin O'Malley - Wednesday, September 6, 2017
Apple and Amazon are reportedly joining the fight for the rights ...
- Virtual Reality Users Want More, Better Content
Connected Thinking, Chuck Martin - Wednesday, September 6, 2017
Virtual reality continues to remain a wildly successful technology just around t ...
- Box-Office Slump: Movie Revenues Decline, Attendance Plummets
TV Watch, Wayne Friedman - Tuesday, August 29, 2017
U.S. summer box office revenue will drop a steep 15.7% from la ...
- Court Preserves Injunction Against 'Family Friendly' Streaming Service
Digital News Daily, Wendy Davis - Thursday, August 24, 2017
A federal appellate court has upheld an injunction that prevents tech compa ...
- Movie Studios May Overestimate What Users Will Pay For Home Entertainment
TV Watch, Wayne Friedman - Thursday, August 24, 2017
Executives keep thinking consumers are willing to pay a premium to s ...
- MoviePass Lowers Price To Compete With Netflix
TV Watch, Wayne Friedman - Thursday, August 17, 2017
In an increasingly digital world, full of big movie-like TV screens, MoviePa ...
- Google Plays With Video Ads In Search Results, Again
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2017
The video ads feature movies and serve up in the knowledge b ...
- Revolving Door: JustWatch Names Wahle SVP Marketing & Business Development
People on the Move, Steve McClellan - Friday, June 23, 2017
Movie marketing agency JustWatch, has named Aaron Wahle SVP Marketing & Busine ...
- Sony Pictures, Dell Launch Blockbuster Spider-Man Promo
MAD, Steve McClellan - Tuesday, June 20, 2017
The collaboration includes 360-degree integrated global marketing campaign featuring the big-budget fi ...
- Lexus Plays Up Movie Deal
Marketing Daily, Tanya Gazdik - Tuesday, June 20, 2017
Inspired by the film's futuristic storyline, the custom ad demonstrates how Lex ...
- Dell Gets Its Spidey Senses Tingling
Marketing Daily, Aaron Baar - Tuesday, June 20, 2017
The Round Rock, Tex., computer company is partnering with Sony Pictures ...
- Feds Charge Facebook User With Sharing 'Deadpool'
Around the Net In Digital, Wendy Davis - Tuesday, June 20, 2017
Federal authorities have charged 21-year-old California resident Trevon Maurice Franklin with crimin ...
- Pizza Hut 'Spider-Man' Tie-Ins Include TV Ad, Movie Integration
Marketing Daily, Karlene Lukovitz - Friday, June 9, 2017
The QSR is using the exposure to promote the return of i ...
- Movie Box Office Reels In Higher Revs
MediaDailyNews, Wayne Friedman - Friday, June 9, 2017
Season-to-date U.S. theatrical movie revenues are up 2.7% to $4.82 billion throu ...
- Honda Intros Streaming Epix Movies in Connected Minivans
Connected Thinking, Chuck Martin - Thursday, June 8, 2017
The idea of autonomous or self-driving cars tends to cause some controvers ...
- Warning! Your Car May Be A Decepticon
Marketing Daily, Aaron Baar - Wednesday, June 7, 2017
Billboards in New York, Chicago, Philadelphia, Atlanta and four other markets wi ...
- Successful Summer Tie-Ins Require Relevance
Marketing Daily, Aaron Baar - Tuesday, June 6, 2017
"People like entertaining ads. They do well on breakthrough messages," Peter Dabol ...
- Addressable Video Platform one2one Helps Market On-Demand Movies
Television News Daily, Wayne Friedman - Tuesday, June 6, 2017
New media video addressable ad-tech company one2one Media is courting movie studi ...
- Enterprise Rent-A-Car Plans 'Transformers' Promo
Marketing Daily, Tanya Gazdik - Thursday, June 1, 2017
In addition to the video, Enterprise customers will also notice movie-themed signa ...