- Nielsen Rejects $9B Offer From Private Equity Consortium
Television News Daily, Wayne Friedman - Monday, March 21, 2022
Citing a buyout offer that "significantly undervalues the company," Nielsen Holdings h ...
- 'Make Up For Lost Time' Campaign Welcomes Visitors Back To Times Square
MAD, Fern Siegel - Thursday, March 17, 2022
The timing coincides with the lifting of mask restrictions that were ...
- Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 14, 2022
Comparing programmatic OOH spend on Place Exchange for H2 2021 vs. ...
- Trojena's Ecotourism Push Prominently Displayed In 3 Global Cities
MAD, Fern Siegel - Thursday, March 10, 2022
The campaign to introduce the future Trojena resort has debuted in N ...
- Fresh Direct Delivers Shoppable Out-Of-Home Ads To NYC Commuters
MAD, Fern Siegel - Monday, March 7, 2022
Geared to city subway riders, the campaign delivers recipes and a user-friend ...
- FASTSIGNS Makes 'Statement' With Brand Campaign
MAD, Fern Siegel - Wednesday, March 2, 2022
The global franchisor of more than 750 independent centers, uses the campai ...
- Biden's State Of The Union Address Earns 38.2M Viewers, Highest Since 2019
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Viewing totals for this year's address included both out-of-home and CTV viewin ...
- Lamar Advertising Expands Digital Ads For Denver's Regional Transport, Joins WOO
MAD, Fern Siegel - Thursday, February 24, 2022
One of the world's largest OOH companies has secured a 10-year syst ...
- Study Benchmarks Cheapest/Most Expensive Ad Media
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
Digital display, followed by out-of-home, are the most cost-effective. Print newspaper a ...
- Fake Vending Machine Opens Door To Kind Snacks' 'Secret Farmer's Market'
Marketing Daily, Steve Ellwanger - Wednesday, February 23, 2022
In a limited NYC promo, anyone who discovers the machine can ...
- Spending On 'In-Real Life' Media Bucks Metaverse Hype
Research Intelligencer, - Thursday, February 24, 2022
More than half of marketing executives said they planned to either increa ...
- RAD AI Utilizes Social Influencers To Deliver National CineMedia Marketing Messages
MAD, Fern Siegel - Monday, February 21, 2022
NCM believes the partnership deepens the ability to demonstrate campaign performance a ...
- The 10 Best 2022 OOH Super Bowl Ads in Los Angeles
MAD, Gino Sesto - Tuesday, February 15, 2022
It's something ingrained in us over the years. After the Super Bow ...
- Super Bowl Draws 112M Viewers, Up 16% Vs. Last Year
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
This year's Super Bowl drew some 112 million average minute total ...
- OOH Capital Extends Global Reach With 3 New Partners
MAD, Fern Siegel - Monday, February 7, 2022
Jim Liu, Sheldon Silverman and Fred Kuhlman will handle Asia, the Unit ...
- The Power Of Data-Driven Out-Of-Home To Win Voters In The Midterms
MAD, Jim Wilson - Thursday, January 6, 2022
As political campaigns prioritize reach and frequency, OOH offers a highly diver ...
- MRC: VAB Incorrectly Represents Nielsen Undercounting
MediaDailyNews, Wayne Friedman - Thursday, January 27, 2022
The VAB report this week cited undercounting with out-of-home TV viewing a ...
- VAB Estimates Nielsen Undercounting Equals $700M Ad Spending Loss
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
The VAB says 33 networks were affected, which in total undercounted 3 ...
- OOH Specialist Project X Media Unveils Revamped Client Portal
MAD, Steve McClellan - Friday, January 21, 2022
The new portal utilizes a proprietary interface that enables advertisers and agenci ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- OAAA Beefs Up Marketing, Names Colona Commercial Marketing Officer
MediaDailyNews, Joe Mandese - Wednesday, January 12, 2022
Out-of-home industry vet Rick Robinson was also named Chief Creative Officer ...
- T-Mobile Acquires Rideshare Ad Network Octopus Interactive
Performance Marketing Insider, Laurie Sullivan - Monday, January 10, 2022
T-Mobile is expanding its ad and analytics group with the acquisition ...
- The Medium Is The Saliva, Campaign Asks People To Spit And Share It
MediaDailyNews, Joe Mandese - Thursday, December 30, 2021
The #giveaspit campaign breaks in Times Square on New Year's Eve duri ...
- Nielsen Understated OOH TV Viewing Since Sept. 2020
Television News Daily, Wayne Friedman - Wednesday, December 22, 2021
"We are greatly concerned that 'Nielsen One' is being built atop ...
- Local TV Ad Revenue To Soar 28% To $21.37B In 2022, Boosted By Political, Olympics Ads
Television News Daily, Wayne Friedman - Tuesday, December 21, 2021
In 2022, political advertising will hit another record total for broadcast ...
- Puma Unveils New Signature Sneaker In AR-Infused OOH Campaign
MAD, Steve McClellan - Friday, December 17, 2021
The AR component focuses on the creative idea that NBA star LaMe ...
- Atlanta's MARTA Awards Intersection 10-Year OOH Contract
MAD, Steve McClellan - Monday, December 13, 2021
Intersection will bring its suite of static and digital media out-of-home produc ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Edison Interactive today announced that Place Exchange, a supply-side platform for programmat ...
- Advertising Wants To Go Greener --- OOH Is Leading By Example
Marketing Insider, Alister MacCallum - Thursday, December 9, 2021
OOH is arguably one of the best media channels to deliver ...