- Automation Vs. Personalization: Can They Be Balanced?
Around the Net in Email, Ray Schultz - Tuesday, September 3, 2019
Automation is helping brands manage many everyday tasks. But is it getti ...
- Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 27, 2019
Yelp launched a feature in its app on Tuesday that allows use ...
- Retailers Still Struggling With ID Management, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, August 22, 2019
Many retailers are unable to understand their customers because of poor integratio ...
- Data Shows Consumers Need More Education On How Brands Personalize Their Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 21, 2019
Overall, consumers across all generations prefer to see personalized content on Googl ...
- It Takes More Than Data To Improve The Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 21, 2019
Among marketers surveyed, 32% said they would invest in data, analytics a ...
- Where First Party Data and Personalized CPG Marketing Meet
Show Daily, Nina Lentini - Tuesday, August 20, 2019
You know how you go to a company to complain about ...
- ARF: The Price Consumers Put On Their Data
Digital News Daily, Laurie Sullivan - Thursday, August 15, 2019
More than a third said that they would be willing to gi ...
- Black Ink On Black Friday: Retailers Expect Sales Boosts This Year
Email Insider, Ray Schultz - Tuesday, August 13, 2019
Email will be the dominant channel throughout the peak, Yieldify reports ...
- Ins And Outs: When Agencies Think Like Clients
Email Insider, Ray Schultz - Monday, August 12, 2019
Agency Within is designed to function like an in-house agency, says C ...
- Adobe Survey Finds Intracompany Collaboration A Major Challenge
Digital News Daily, Laurie Sullivan - Thursday, August 8, 2019
Cross-team collaboration is key, but expectations and aligning processes can fall sh ...
- Brands Getting Better At Data-Driven Personalization, Study Finds
Email Marketing Daily, Ray Schultz - Monday, August 5, 2019
Most firms plan to spend more on personalization despite numerous challenges, Ascen ...
- How AI Drives Humanization In Email Marketing
Around the Net in Email, Ray Schultz - Thursday, August 1, 2019
Email personalization has evolved into humanization—an approach that exceeds sending emails wi ...
- What's Wrong With Email Personalization?
Around the Net in Email, Ray Schultz - Monday, July 22, 2019
Consumers want personalization. But most marketers are not integrating the data th ...
- Clothing Subscription Service Relies Heavily On Data, Building Audience Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2019
ThreadBeast has made a name for itself by building personas and usi ...
- Sitecore Upgrades Its Experience Platform And Content Hub
Email Marketing Daily, Ray Schultz - Monday, July 22, 2019
The company also enhanced its Managed Cloud service in an effort ...
- Algolia Search Puts Focus On Speed, Personalization, Voice
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Algolia on Thursday released updates to its search technology with personalization, voi ...
- The Future Of Retail And Customer Email
Around the Net in Email, Ray Schultz - Thursday, July 18, 2019
Email will be at the center of future AI-powered personalization in retai ...
- B2B Buyers Demand Personalization Above All Else, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 17, 2019
Many will pay more for personalized offers and pricing, PROS reports. ...
- Microsoft Creates Blueprint For Successful Customer Experiences Backed By Data And AI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 15, 2019
Innovation is longer about creativity, but rather having the data and t ...
- Five Elements To Personalize In Email Campaigns
Around the Net in Email, Ray Schultz - Friday, July 12, 2019
Personalization is a key ingredient in best-in-class email campaigns. Here are fi ...
- Customized Messages And What Brands Need To Focus On
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 8, 2019
Websites and programmatic display are the two most important areas when ...
- Arsenal New Kit Launch Campaign Backfires
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
When personalisation goes wrong, it can be very embarrassing, as Arsenal c ...
- 'New York Times' Tests Personalization With 'For You' Feature
Publishers Daily, Sara Guaglione - Monday, July 1, 2019
The goal for the hub is increased engagement and retention, which oft ...
- GasBuddy Finds Personalization Puts Gears In Drive
The MediaPost Cases, Nina Lentini - Thursday, June 27, 2019
GasBuddy's Car Profile feature allows for the inference of tank size a ...
- WebEngage Teams Up With Kenscio To Expand ESP Services
Email Marketing Daily, Ray Schultz - Friday, June 21, 2019
The alliance is designed to help brands scale up their personalized emai ...
- GasBuddy Drives Home Personalization
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
GasBuddy's car profile infers tank size and present segment offers through personalizatio ...
- A Selfie Makes A Human Connection For Boxed
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
As any online marketer knows, there is fraud. That happens when ...
- Lenovo's Marion Price On How To Best Use Automated Email
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
Marion Price, Email Marketing Manager, NA eCommerce at Lenovo, drew up ...
- It Hardly Gets More Personal Than Wedding Planning For The Knot
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
Among the company's personalization methods are predictive analytics, data-driven, rules and logi ...
- Adobe Finds Marketers Lacking Data Tools Avoid Emerging Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 17, 2019
Only 1% of enterprise decision makers said voice interfaces will enhance custom ...