- Adobe Personalizes Customer Experience, With Privacy At Core
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Adobe has announced several improvements to its Experience Platform, including a w ...
- Email Personalization For Retailers: A Guide
Around the Net in Email, Ray Schultz - Thursday, November 14, 2019
Retailers are leaving money on the table when they fail to ma ...
- ActiveCampaign Launches A New Email Content Tool
Email Marketing Daily, Ray Schultz - Wednesday, November 13, 2019
Predictive Content helps users select the most appropriate email for each custome ...
- Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Three-quarters of consumers say they like to receive rewards such as fr ...
- Infutor Takes On Programmatic And Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 4, 2019
Developers are working in beta to test Infutor's TruthSet Digital Device Gra ...
- BounceX Names Sivillo As Its First President
Email Marketing Daily, Ray Schultz - Thursday, October 31, 2019
Sivillo will be tasked with driving global expansion, BounceX says. ...
- Synchronoss Technologies Teams Up With WeAre8 To Support Mobile Content Campaigns
Email Marketing Daily, Ray Schultz - Wednesday, October 30, 2019
The partnership with WeAre8 will help clients create personalized messaging, Synchronoss s ...
- Merkle Personifies Cross-Channel Analytics, Names It Archie
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Archie, Merkle's latest analytics platform, aggregates data across platforms and gives markete ...
- Salesforce Ramps Up Its Email Marketing Capabilities
Email Marketing Daily, Ray Schultz - Thursday, October 24, 2019
The expanded portfolio includes new Einstein offerings and an interactive email solut ...
- Essendant Unveils Email And Personalization Tools For Resellers
Email Marketing Daily, Ray Schultz - Thursday, October 24, 2019
One new product, Email Sales Pro, offers targeting based on six differe ...
- How Bernie Is Using Personalized Email
Around the Net in Email, Ray Schultz - Wednesday, October 23, 2019
The Bernie Sanders campaign is using personalized email to engage donors, rai ...
- The Limited Tops Email Performance Audit, But That May Not Be Saying Much
Email Insider, Ray Schultz - Wednesday, October 23, 2019
Retailers either send too much email, fail to personalize it or ev ...
- Adobe Enhances Its Digital Experience Platform
Digital News Daily, Ray Schultz - Friday, October 18, 2019
Adobe's AI-based tools help brands personalize customer experiences across channels, the compa ...
- Can Email Save Journalism? Yes, If Publishers Get Better At It, Study Says
Email Insider, Ray Schultz - Friday, October 18, 2019
Most big publishers fail to send welcome and cart abandonment emails, ...
- See You In September: Top Retailers Had An Active Email Month
Email Insider, Ray Schultz - Monday, October 14, 2019
Neiman Marcus sent the most email messages in September, but didn't personali ...
- Bluecore Moves Into eCommerce, Offering Uniform Messaging In Email And Online
Email Marketing Daily, Ray Schultz - Monday, October 14, 2019
Bluecore Site removes the disconnect between email and website communications, the compa ...
- Data Blockers: Integration Issues Slow Personalization
Email Insider, Ray Schultz - Tuesday, October 8, 2019
The new Econsultancy census finds that brands are stymied by the inabili ...
- Pergolino And Englund Join ActiveCampaign
Email Marketing Daily, Ray Schultz - Tuesday, October 8, 2019
Maria Pergolino will serve as ActiveCampaign's first Chief Marketing Officer. Chris Englu ...
- Consumers Are Annoyed By Excessive Retargeting: Study
Digital News Daily, Ray Schultz - Thursday, October 3, 2019
Shoppers are also more likely to respond to videos offering discounts, Clin ...
- The Path To Better Email Content
Around the Net in Email, Ray Schultz - Wednesday, October 2, 2019
Email marketing, while still a workhorse, often lacks inspiration. The most successf ...
- Cheetos Leverages Social Data To Reward Asteroids Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
What's more, the data helped predict where the highest demand would ...
- How Modern Email Marketing Works
Around the Net in Email, Ray Schultz - Tuesday, October 1, 2019
CMOs who want to double down on email won’t be taken seriously—unt ...
- Cheetah Digital Debuts Cross-Channel Engagement Suite
Email Marketing Daily, Ray Schultz - Thursday, September 26, 2019
The new platform provides personalized multichannel experiences, the company says. ...
- Sorrell: Short The Stock Of The Holding Company That Wins Disney
MAD, Larissa Faw - Wednesday, September 25, 2019
Sorrell believes that the pricing guarantees and promises made to land t ...
- The Pride Of Personalization: Sephora, Nordstrom Head Top 10 List
Email Insider, Ray Schultz - Tuesday, September 17, 2019
The Sailthru Index ranks retail brands by performance in several channels, includi ...
- Iterable Debuts Contextual Tool For Customizing Campaigns
Email Marketing Daily, Ray Schultz - Thursday, September 12, 2019
The new product allows brands to personalize messaging based on data fr ...
- New Software From Human Automation Tracks Digital Footprint
Email Marketing Daily, Ray Schultz - Thursday, September 12, 2019
The new software tracks online behavior and can help drive personalized ema ...
- Adobe To Offer New Personalization Tools
Email Marketing Daily, Ray Schultz - Tuesday, September 10, 2019
Adobe Target will help brands move beyond personalization limited to the la ...
- Retail Personalization Comes Up Short In Two Studies
Email Marketing Daily, Ray Schultz - Tuesday, September 10, 2019
Many retailers lack the technology and data to see what their custome ...
- End-Of-Summer Blast: Retailers Sent More Email, Little Of It For Back-To-School
Email Insider, Ray Schultz - Monday, September 9, 2019
Neiman Marcus sent the most emails of any retail brand, but no ...