- Meredith's Stunning Reversal - And What It Means
Publishing Insider, Tony Silber - Friday, October 8, 2021
The sale of Meredith Corp. to Barry Diller's InterActive Corp. will ...
- Local TV Ad Revenues To Hit $21B In 2022
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Digital Engagement Helps Predict Conversions From Print
Publishing Insider, - Wednesday, September 15, 2021
Subscribers who switched from print to digital tended to show the highe ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C Marketing
Email Insider, Ray Schultz - Wednesday, September 1, 2021
Email also comes in first in boosting immediate revenue. But it's n ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online a ...
- Pandemic Hastens Drop In Print Circulation For U.S. Newspapers
Publishing Insider, - Wednesday, September 1, 2021
The top 25 papers saw a 20% decline in weekday print circulati ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
MediaDailyNews, Colin Kirkland - Friday, August 20, 2021
The cross-platform analysis found that while ads in both print and digit ...
- 'Grill Girl' Magazine Launches, Augments Food Site
Publishers Daily, Ray Schultz - Wednesday, August 4, 2021
Print title is started to "elevate everyone's grilling game," founder Robyn Linda ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recessio ...
- U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
The U.S. ad economy continues to rebound from the COVID-19 recession, b ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
It launches with an undisclosed agency client to help media buyers bui ...
- DC Comics Reverses Trend: Extends Digital Magazine To Print
Publishers Daily, Ray Schultz - Tuesday, June 22, 2021
The publisher says "DC Connects" will be offered for free in com ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- American Airlines Magazine Flies Away
Publishers Daily, Ray Schultz - Friday, June 11, 2021
Retirement of in-flight title will help eliminate waste as airline focuses ...
- Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill You
MediaDailyNews, Joe Mandese - Thursday, May 20, 2021
At a time when ad pros seem to take print editions f ...
- Study: Newspaper Print Design Is Misapplied To Digital
Publishers Daily, Ray Schultz - Friday, May 14, 2021
The structures that developed over generations are not serving today's digital consum ...
- Meredith Debuts 'Paw Print,' Print Magazine For Pet Owners
Publishers Daily, Ray Schultz - Tuesday, May 11, 2021
'Paw Print' will be sent to 1 million households that have ...
- Edelman: Trust In All Forms Of Media Falls To All-Time Low
Research Intelligencer, Joe Mandese - Monday, April 5, 2021
While trust in most institutions has fallen following a year of t ...
- To Integrate Measurement -- Or Not To Integrate Measurement?
Media Insider, Maarten Albarda - Friday, April 2, 2021
In my home country, The Netherlands, Kantar and Ipsos will now deliv ...
- Florida Shareholder Would Put Up $100 Million In Tribune Publishing Bid
Around the Net In Publishing, Ray Schultz - Tuesday, March 30, 2021
Mason Slaine, a minority shareholder in Tribune Publishing, is willing to comm ...
- Small Kansas City Paper Runs A Blank Front Page To Dramatize Its Fight To Stay Alive
Publishers Daily, Ray Schultz - Friday, March 26, 2021
"The Northeast News" has "a 60-day lifespan if something doesn't change," t ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. T ...
- U.S. To Introduce Bill Making Google, Facebook Pay For Publishers' Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
A bill being introduced Wednesday by U.S. lawmakers would make it easi ...
- 'Saveur' Kills Print Title, 'Delish' Starts Quarterly
Publishers Daily, Ray Schultz - Thursday, February 18, 2021
One title seems a corporate victim, the other part of a growi ...
- 'Pittsburgh Post-Gazette' To Cut Friday Print Edition, Pursues Digital-Only Goal
Publishers Daily, Fern Siegel - Wednesday, January 20, 2021
After Feb. 26, the newspaper will ax its Friday print version, b ...
- 'Saturday Evening Post' Celebrates 200 Years In Print
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
Once one of America's most widely circulated print magazines, "The Saturday Eveni ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Study: Hearst Makes Biggest Cuts In Print Frequency
Publishing Insider, - Tuesday, December 15, 2020
Hearst cut back the most of any major publisher, reducing the pri ...
- USGA Brings Back 'Golf Journal' After 17 Years
Publishers Daily, Sara Guaglione - Wednesday, November 11, 2020
The print magazine publishes quarterly and is reproduced digitally. Circulation is 385,0 ...