- Heavy Summer On-Air Promotion For Broadcast TV Dramas
Television News Daily, Wayne Friedman - Friday, July 8, 2016
Broadcast networks CBS, NBC, ABC, and Fox are ramping up on-air prom ...
- No Such Thing As Free Lunch? Don't Tell Popeyes That
MAD, Larissa Faw - Thursday, July 7, 2016
The restaurant chain celebrated National Fried Chicken Day this week with ...
- Publishers: Declare Your Independence From Old Monetization
Publishers Daily, Lewis Rothkopf - Friday, July 1, 2016
Ad blocking. Decreasing CPMs. User fatigue. Slow page loads. The current sta ...
- State Farm, Foot Locker, Tissot Link To NBA Draft
Marketing Daily, Tanya Gazdik - Wednesday, June 22, 2016
With the NBA Finals barely in the rear-view mirror, a slew ...
- Starwood Hotels Celebrates Canada Day, Baseball
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2016
Starwood Hotels & Resorts is celebrating Canada Day early with a summer-lo ...
- Toyota Enters Vintage Corolla In 'Great Race'
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2016
Toyota is celebrating the 50th anniverary of the Toyota Corolla by enteri ...
- Kellogg Preps For Olympics With VR Video
Marketing Daily, Tanya Gazdik - Monday, June 20, 2016
"We're seeing great engagement with fans and expect things to really ra ...
- Are Father's Day-Themed Campaigns Successful?
Email Marketing Daily, Jess Nelson - Wednesday, June 15, 2016
Father's Day-themed emails have a lower open rate than general emails, accordi ...
- Most New Broadcast Series Will Flop - Here's Why
Television News Daily, Steve Sternberg - Wednesday, June 8, 2016
But as the broadcast networks tout themselves as the best advertising vehicl ...
- HomeAway Offers Eiffel Tower Sleepover
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2016
HomeAway is offering consumers the chance to make history as the fir ...
- Go RVing, OSG Media Partner For 'Weekends Away'
Marketing Daily, Aaron Baar - Tuesday, May 31, 2016
"[Go RVing] was interested in reaching a whole new audience that h ...
- Jaguar Kicks Off Spring Retail Events
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2016
The promotion includes social media contests for weekend vehicle loans, interactive ba ...
- Latest Six-Pack Snack: The Ring Holder It Came With
MAD, Larissa Faw - Wednesday, May 18, 2016
Made of beer byproducts, it's being promoted as a greener alternative ...
- In Really Stupid Move, DDB New Zealand Spams Twitter Users With 'Game Of Thrones' Promotion
Mediapsssst, Richard Whitman - Wednesday, May 18, 2016
I mean, you really have to wonder what goes through a person ...
- Honda Preps For IndyCar Season
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
Created in partnership with USA Today Network, the 360 "Fastest Seat ...
- Purina Enlists Sports Stars For Video
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
The initiative is being promoted via a "robust digital campaign," Amy Kirko ...
- Trump's Anti-Immigrant Rhetoric Used To Promote Upcoming Soccer Tourney
MAD, Steve McClellan - Friday, May 6, 2016
In the spot from Mercado McCann -- promoting a network's coverage ...
- Pedigree Promotes #HeartsAligned Research
Marketing Daily, Tanya Gazdik - Monday, May 9, 2016
Clemenger BBDO in Australia created a video to detail the Pedigree-sponsored experimen ...
- PetSmart Helps Arizona Diamondbacks Go To The Dogs
Marketing Daily, Tanya Gazdik - Tuesday, May 3, 2016
PetSmart, in partnership with the Arizona Diamondbacks, nearly set a new Guinne ...
- Trucks, SUVs Drive April Sales
Marketing Daily, Tanya Gazdik - Wednesday, May 4, 2016
"The SUV and truck segments continue to drive growth, which means Je ...
- Toyota Renews Partnership With VH1
Marketing Daily, Tanya Gazdik - Monday, May 2, 2016
Music is a powerful platform for reaching consumers, predominantly Millennial and multicultur ...
- Krispy Kreme Celebrates Superheroes With Free Donut Promotion
MAD, Larissa Faw - Friday, April 29, 2016
In order to support this promotion, the NC-based doughnut franchise partnered wi ...
- Hyundai Looks To The Future With Draft Day 2031 Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2016
The campaign is targeted at NFL fans and their families, specifically tho ...
- Audi Partners With Marvel Entertainment
Marketing Daily, Tanya Gazdik - Tuesday, April 19, 2016
"Our connection keeps both brands at the forefront of today's culture wi ...
- Wyndham Rewards Partners With Six Flags
Marketing Daily, Tanya Gazdik - Tuesday, April 19, 2016
Wyndham Rewards is kicking off a summer promotion that includes a nationwi ...
- Zen And The Art Of Motorcycle Marketing
MAD, Larissa Faw - Friday, April 15, 2016
Saatchi & Saatchi's Team One recruited artist John Curran to craft ...
- USA Network Kicks Off 'We The Bold' Marketing Campaign
Television News Daily, Wayne Friedman - Thursday, April 14, 2016
Since 2010, USA Network's overall network marketing theme had been "Characters Welcome ...
- 'Yoga Journal' Launches "Live Be Yoga Tour"
The Daily Blog, Erik Sass - Friday, April 8, 2016
The tour features two yoga "ambassadors" who won a contest hosted ...
- PGA, Chase And 'Bon Appetit' Partner For "Champions Of The Course"
The Daily Blog, Erik Sass - Tuesday, March 29, 2016
The new cross-promotional campaign, called "Champions of the Course," will share tip ...
- NPR Forbids Stations From Promoting Podcasts
Around the Net In Media, Gavin O'Malley - Friday, March 18, 2016
As tensions rise between NPR and its member stations, the media compa ...