- Harley-Davidson Honors Military With Free Riding Program
Marketing Daily, Tanya Gazdik - Sunday, March 13, 2016
Current and former U.S. military, and first responders, including law enforcement officer ...
- Spark, Pearl Slime Kids For Nick
MAD, Larissa Faw - Wednesday, March 9, 2016
Spark and experiential agency Pearl Media are promoting Saturday's Nickelodeon Kid's Choi ...
- "Voice of the Consumer" Somewhat Unheeded
Research Brief, Jack Loechner - Wednesday, March 9, 2016
According to an online MarketingSherpa consumer survey, in combination with a market ...
- Leading With Variance
MAD, Jason Burby - Thursday, March 3, 2016
It's nice to know that a sharing economy has arisen, but h ...
- Paramount's 'Zoolander2' Marketing Faux-PSA Deal With NBCU
MediaDailyNews, Wayne Friedman - Friday, February 12, 2016
Paying homage, as well as spoofing NBC's "The More You Know" publ ...
- Aflac Launches Promotion Tied To Grammys
Marketing Daily, Tanya Gazdik - Wednesday, February 10, 2016
Aflac's "Rock the Red Carpet" social media initiative is tied to i ...
- ChristianMingle Celebrates Valentine's Day With Promo
Marketing Daily, Tanya Gazdik - Tuesday, February 9, 2016
"Valentine's Day is our high season, which is why we're encouraging mo ...
- Tesco Becomes First UK Brand To Promote A Twitter 'Moment'
Around the Net In MAD London, Sean Hargrave - Friday, January 29, 2016
Tesco has become the first brand to take up one of Twitter ...
- Ad-Free Option For 'X-Files' On Fox Now, But 'Deadpool' Promo
MediaDailyNews, Wayne Friedman - Thursday, January 21, 2016
Returning Fox series "X-Files" will offer up a commercial-free in-show option f ...
- Fossil Finds Social Followers Spend Four Times More
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 20, 2016
Syncing Fossil's CRM platform with data from Facebook, Twitter and Instagram provid ...
- Netflix Fixes Title Graphics, Boosts Views 20%
Around the Net in Video, P.J. Bednarski - Friday, January 8, 2016
According to a Variety story cited by Tubefilter, Netflix consumer tests of ...
- California Tourism Hopes To Capitalize On 'Star Wars' Mania
Marketing Daily, Tanya Gazdik - Monday, December 21, 2015
Visit California is hoping to lure "Star Wars" fans to the sta ...
- ANA Jumps On Star Wars Bandwagon
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2015
All Nippon Airways got in on the Star Wars buzz this we ...
- Southwest Trolls Twitter For #FeesDontFly Day Promo
Marketing Daily, Aaron Baar - Wednesday, December 16, 2015
"Unfair and insane fees have been a hot button topic for ...
- Luc-Belaire Giving Crowdfunders A Reason To Celebrate
Marketing Daily, Aaron Baar - Tuesday, December 15, 2015
During the holidays people don't really need a reason to celebrate, b ...
- AEG Gets A Ride From Lyft With Venue Deal
Marketing Daily, Karl Greenberg - Tuesday, December 15, 2015
Andrew Klein, SVP of global partnerships at AEG tells "Marketing Daily" th ...
- Target Marketing In Full Force For Star Wars
Marketing Daily, Sarah Mahoney - Monday, December 14, 2015
Target is hardly the only brand building on the excitement. Dodge ...
- Men's Wearhouse To End 'Toxic' Promotions At Jos. A. Bank
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 14, 2015
Men’s Wearhouse Inc. is moving away from buy-one-get-three-free at its Jos. ...
- Air New Zealand Launches #SandmanSelfie Tour
Marketing Daily, Tanya Gazdik - Friday, December 11, 2015
Air New Zealand has launched its #SandmanSelfie tour which aims to bri ...
- Purina Kicks Off #DogThanking Promo With Johnny Weir
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2015
Purina is inviting dog owners to log on to Facebook, Twitter ...
- 83% of Customers Not Getting Response to Social Media Inquiries
Research Brief, Jack Loechner - Wednesday, November 11, 2015
According to the most recent Sprout Social Index, most retailers are turni ...
- NBCU Enters Promo Deal For 'The Hunger Games'
MediaDailyNews, Wayne Friedman - Friday, November 6, 2015
Looking to market the new edition of "The Hunger Games" franchise, NBCUnivers ...
- Party Time: 'Thug Kitchen' Hopes To Go Viral With Video Promoting Book Sequel
MAD, Larissa Faw - Tuesday, October 13, 2015
Rodale is teaming again with branded content company Process to try ...
- Stainmaster Carpet Partners With Pet Expert
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2015
Stainmaster brand carpeting is enlisting pet expert Andrea Arden to promote t ...
- Allstate Partners With Kerry Washington For Purse Promotion
Marketing Daily, Tanya Gazdik - Tuesday, September 29, 2015
Allstate Foundation Purple Purse, a public awareness and fundraising campaign, is aim ...
- Heineken Continues Love Affair With Bond
Marketing Daily, Tanya Gazdik - Friday, September 25, 2015
The campaign is Heineken's "most innovative ever," says Ralph Rijks, Heineken U ...
- Why Most New Broadcast Series Will Flop
MediaDailyNews, Steve Sternberg - Tuesday, September 22, 2015
What has the greatest impact on whether a new series gets th ...
- Boisset Wines, French Tourism Agency Partner For Contest
Marketing Daily, Tanya Gazdik - Sunday, September 20, 2015
Boisset Collection is once again inviting wine and travel enthusiasts to ent ...
- Scaling The Heights Of Everest On Your Mobile Device
MAD, Larissa Faw - Wednesday, September 16, 2015
TVGla has applied augmented-reality type technology to a new mobile promotion f ...
- Is It Too Early To Talk Super Bowl? Marriott Thinks Not
Marketing Daily, Tanya Gazdik - Wednesday, September 16, 2015
Super Bowl sponsor Marriott International is already gearing up for the b ...