Tag results for "real-time web"
- Embracing A More Open Approach Is Critical To Fostering Brand SafetyAd-tech providers and agency partners should embrace a more open approach with ...
- Google Plans Ad-Blocking Feature In Chrome BrowserGoogle is looking to release a new ad-blocking feature in the mobile ...
- Pandora Launches Brand Campaign, Makes Premium Available To AllPandora kicked off a new brand campaign dubbed "Sounds Like You" and ...
- Ad Tech Product And Partner News: Week Of April 10MediaMath, SpotX, NinthDecimal, and Taykey were among the ad-tech companies launching new ...
- A Deep Look Into Google's Largest Quality CrisisSearch advertising vet Danny Sullivan takes a deeper dive into Google's ongoing ...
- Marketers Want More Testing And Less Debating Over MetricsMany marketers want better standards for digital advertising performance and more testing ...
- Dentsu's IProspect Acquires Performance Agency Leapfrog OnlineAgency holding company Dentsu has acquired digital marketing firm Leapfrog Online. The ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?Google has quietly removed what's referred to as its "last-look" advantage in ...
- Google Claims Its YouTube Ad Problem Is SmallGoogle's YouTube ad problem -- that marketers found some of their ads ...
- Real-Time Daily's Personnel News: Week Of March 27 Real-Time Daily's weekly roundup of hires, promotions, and shifts within ad t ...
- JPMorgan Chase Limits Ads Amid sharp concerns from advertisers about so-called "brand safety" on the Web, ...
- AppNexus Sees Hybrid Server-Side Header Bidding Approach Most ViableWhile server-side header bidding is one approach to current conditions in which ...
- What's The Real-Time Marketing Potential Of Facebook's Location Tracking Feature?Facebook's addition of a new feature to its popular Messenger app will ...
- Sling TV's Partnership With Adobe On Programmatic AdvertisingSling TV 's diving into programmatic advertising with Adobe. Sling will team ...
- Outbrain Launches Tech That Seeks To Connect Content, RevenueContent discovery platform Outbrain launched a tool it's calling Automatic Yield that ...
- iQ Media Launches Metrics Solution For Events SponsorshipsiQ Media launched on Wednesday a new sponsorship measurement solution, offering partners ...
- How Does Storyful Move The Needle On Social Media Content In Real Time?Storyful is a social marketing and news company that's trying to make ...
- Spongecell Integrates Grapeshot's Keyword Targeting TechProgrammatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeting ...
- Urban Airship Expands Web Push Notifications, Complements EmailUrban Airship announced the expansion of its Web notification solution on Wednesday ...
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations With the goal of enabling media buyers to buy native video at ...
- OpenX Launches Tool That Aims To Simplify Web Page PerformanceAd-tech firm OpenX launched Ad Footprint, a tool that it said can ...
- IQ Media Appoints Kevin Kohn CEOReal-time TV measurement firm iQ Media named Kevin Kohn as its new ...
- Real-Time Platform Tickr Acquires Market.Space, Competitive Intelligence ProviderTickr, a real-time performance management platform said it would acquire Market.Space, a ...
- How Neuroscience Measures Ad RecallMarketers searching for the secret sauce of how to "engage" with consumers ...
- SITO Mobile Bows Location-Data-Harnessing ProductMobile marketing platform SITO Mobile on Thursday launched SITO LABS, which enables ...
- Vint Cerf's Vision: Moving Data Back And Forth Among CloudsCompanies will want to run "cloudlets" that interact with major cloud systems, ...
- Facebook Launches 'Advanced Measurement' Ad Effectiveness ToolFacebook rolled out a new tool called "Advanced Measurement" that's designed to ...
- Content Discovery Platform Makes A Mobile Attribution PlayContent discovery platform Taboola launched a tool to enable mobile app advertisers ...
- Real-Time Ad Platform Bows Inventory Discovery For Mobile AdvertisersReal-time ad platform Smaato launched a new feature that it said aims ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine LearningCross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot to ...
