- Embracing A More Open Approach Is Critical To Fostering Brand Safety
RTBlog, Tobi Elkin - Monday, April 24, 2017
Ad-tech providers and agency partners should embrace a more open approach with ...
- Google Plans Ad-Blocking Feature In Chrome Browser
Around the Net in Real-Time, Tobi Elkin - Thursday, April 20, 2017
Google is looking to release a new ad-blocking feature in the mobile ...
- Pandora Launches Brand Campaign, Makes Premium Available To All
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Pandora kicked off a new brand campaign dubbed "Sounds Like You" and ...
- Ad Tech Product And Partner News: Week Of April 10
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, April 14, 2017
MediaMath, SpotX, NinthDecimal, and Taykey were among the ad-tech companies launching new ...
- A Deep Look Into Google's Largest Quality Crisis
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 5, 2017
Search advertising vet Danny Sullivan takes a deeper dive into Google's ongoing ...
- Marketers Want More Testing And Less Debating Over Metrics
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 4, 2017
Many marketers want better standards for digital advertising performance and more testing ...
- Dentsu's IProspect Acquires Performance Agency Leapfrog Online
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 4, 2017
Agency holding company Dentsu has acquired digital marketing firm Leapfrog Online. The ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?
RTBlog, Tobi Elkin - Tuesday, April 4, 2017
Google has quietly removed what's referred to as its "last-look" advantage in ...
- Google Claims Its YouTube Ad Problem Is Small
Around the Net in Real-Time, Tobi Elkin - Monday, April 3, 2017
Google's YouTube ad problem -- that marketers found some of their ads ...
- Real-Time Daily's Personnel News: Week Of March 27
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, March 31, 2017
Real-Time Daily's weekly roundup of hires, promotions, and shifts within ad t ...
- JPMorgan Chase Limits Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
Amid sharp concerns from advertisers about so-called "brand safety" on the Web, ...
- AppNexus Sees Hybrid Server-Side Header Bidding Approach Most Viable
RTBlog, Tobi Elkin - Thursday, March 30, 2017
While server-side header bidding is one approach to current conditions in which ...
- What's The Real-Time Marketing Potential Of Facebook's Location Tracking Feature?
RTBlog, Tobi Elkin - Tuesday, March 28, 2017
Facebook's addition of a new feature to its popular Messenger app will ...
- Sling TV's Partnership With Adobe On Programmatic Advertising
RTBlog, Tobi Elkin - Monday, March 27, 2017
Sling TV 's diving into programmatic advertising with Adobe. Sling will team ...
- Outbrain Launches Tech That Seeks To Connect Content, Revenue
Real-Time Daily, Tobi Elkin - Thursday, March 23, 2017
Content discovery platform Outbrain launched a tool it's calling Automatic Yield that ...
- iQ Media Launches Metrics Solution For Events Sponsorships
Real-Time Daily, Philip Rosenstein - Wednesday, March 22, 2017
iQ Media launched on Wednesday a new sponsorship measurement solution, offering partners ...
- How Does Storyful Move The Needle On Social Media Content In Real Time?
RTBlog, Tobi Elkin - Tuesday, March 21, 2017
Storyful is a social marketing and news company that's trying to make ...
- Spongecell Integrates Grapeshot's Keyword Targeting Tech
Real-Time Daily, Tobi Elkin - Friday, March 17, 2017
Programmatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeting ...
- Urban Airship Expands Web Push Notifications, Complements Email
Email Marketing Daily, Jess Nelson - Thursday, March 16, 2017
Urban Airship announced the expansion of its Web notification solution on Wednesday ...
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
With the goal of enabling media buyers to buy native video at ...
- OpenX Launches Tool That Aims To Simplify Web Page Performance
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
Ad-tech firm OpenX launched Ad Footprint, a tool that it said can ...
- IQ Media Appoints Kevin Kohn CEO
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Real-time TV measurement firm iQ Media named Kevin Kohn as its new ...
- Real-Time Platform Tickr Acquires Market.Space, Competitive Intelligence Provider
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Tickr, a real-time performance management platform said it would acquire Market.Space, a ...
- How Neuroscience Measures Ad Recall
RTBlog, Tobi Elkin - Monday, March 13, 2017
Marketers searching for the secret sauce of how to "engage" with consumers ...
- SITO Mobile Bows Location-Data-Harnessing Product
Real-Time Daily, Philip Rosenstein - Thursday, March 9, 2017
Mobile marketing platform SITO Mobile on Thursday launched SITO LABS, which enables ...
- Vint Cerf's Vision: Moving Data Back And Forth Among Clouds
SearchBlog, Laurie Sullivan - Thursday, March 9, 2017
Companies will want to run "cloudlets" that interact with major cloud systems, ...
- Facebook Launches 'Advanced Measurement' Ad Effectiveness Tool
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 8, 2017
Facebook rolled out a new tool called "Advanced Measurement" that's designed to ...
- Content Discovery Platform Makes A Mobile Attribution Play
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Content discovery platform Taboola launched a tool to enable mobile app advertisers ...
- Real-Time Ad Platform Bows Inventory Discovery For Mobile Advertisers
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Real-time ad platform Smaato launched a new feature that it said aims ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine Learning
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Cross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot to ...