- Popsycle Rebrands As Tara Media, Underscores Tech-Enabled Marketing
MAD, Fern Siegel - Thursday, April 17, 2025
The rebrand reflects the agency's growth and efforts to optimize advertising f ...
- Apple Rebrands Advertising Business To Apple Ads
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
Apple dropped "Search" from Search Ads and rebranded its ad business ...
- Manischewitz Debuts Rebranding With Deli On Wheels
MAD, Fern Siegel - Monday, March 24, 2025
Backed by a digital and social campaign, the year-round food truck includ ...
- Young Jerks Rebrands Seattle Chocolate As Maeve
MAD, Fern Siegel - Friday, March 7, 2025
The name is new, but the mission to empower women and suppo ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2025
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- 'Future Of Medicine' Campaign Promotes Hospital Group Rebranding
MAD, Steve McClellan - Tuesday, February 25, 2025
Hospital Group Lifespan and has rebranded to Brown University Health. Nail Communicatio ...
- PayPal Strengthens Focus On Global Commerce
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The plan is to expand on the PayPal Everywhere ad campaign f ...
- Verb Rebrands, Repositions As 'Vibes-First' Brand Agency
MAD, Fern Siegel - Monday, February 3, 2025
The new identity includes an updated website, LinkedIn and Instagram pages. ...
- Georgia Aquarium Leveraging Super Bowl To Help Promote Rebrand
MAD, Steve McClellan - Thursday, January 30, 2025
Titled "Where Wonder Lives," from agency Doe-Anderson the new brand campaign includ ...
- WSS Selects Industry As Creative Agency, Strengthens Connection To Latino Community
MAD, Fern Siegel - Friday, November 29, 2024
The brand consultancy is charged with rebranding and strategic repositioning. ...
- Salient Global Rebrands, Pivots To 'Experience' Agency
MAD, Steve McClellan - Thursday, November 14, 2024
Now simply Salient, the agency, formed in Chicago in 2021, has add ...
- Microsoft Leaves Signs It Could Rebrand AI Copilot To Windows Intelligence
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Like Apple, which uses "intelligence" to describe its AI tools, Microsoft cou ...
- Luxury Publisher Serendipity Rebrands, Unites With Retailer Abigail Fox
Publishers Daily, Ray Schultz - Tuesday, October 1, 2024
The retail operation and editorial will merge in a new entity. ...
- Starr Agency Rebrands As TSC, Invests In AI
MAD, Fern Siegel - Friday, September 27, 2024
Known for its work with top tech companies, TSC also named Ashl ...
- Deutsch Drops LA From Name, Champions Independent Spirit
MAD, Fern Siegel - Thursday, September 26, 2024
"We are a company that has a history of reinventing itself," sa ...
- Management Team Buys Agency HZ, Rebrands To Notorious111
MAD, Steve McClellan - Wednesday, September 18, 2024
The Washington-area firm, founded in 1987, was acquired by WPP's Burson Co ...
- Tavern Rebrands Sizzler, Nostalgic Elements Update The Sizzle
Out to Launch, Fern Siegel - Friday, September 6, 2024
The sizzlin' ZZ's from the logo were repurposed. A 1950s cow masc ...
- BVK Rebrands University of Toledo/UToledo Health With One Identity
Out to Launch, Fern Siegel - Wednesday, September 4, 2024
Shot on location, spots feature actual students and teachers. ...
- Insurer FM Gets Brand Makeover, Launches First TV Ad Campaign
MAD, Steve McClellan - Thursday, August 29, 2024
The new advertising will premier August 29th as part of FM's tit ...
- Bulletproof's New Platform Favors Creative Disruption
MAD, Fern Siegel - Thursday, August 15, 2024
The 25-year-old indie brand agency refocuses strategy to defy convention. ...
- Verizon's Straight Talk Wireless Strikes Sponsorship Agreement With NASCAR
Marketing Daily, Danielle Oster - Thursday, July 25, 2024
Straight Talk Wireless will also be the official partner of the Homestead-Mia ...
- Spotify Invests In Ad Business Through Rebranded Ads Manager
MediaDailyNews, Colin Kirkland - Wednesday, July 24, 2024
The rebranded Spotify Ads Manager has been redesigned to simplify the navigati ...
- Think Before You Brand
Marketing Insider, Tommy Henvey - Friday, July 19, 2024
When rebranding legacy brands, don't deny your brand's history -- and maximi ...
- EchoStar Revamps Boost Brand Under Unified Boost Mobile
Marketing Daily, Danielle Oster - Monday, July 22, 2024
Boost Mobile is rebranding as it introduces a new 5G network a ...
- Just Call It Monks: S4 Capital's Media.Monks Gets A Major Overhaul
MAD, Steve McClellan - Friday, July 19, 2024
It's designed to simplify operations and includes a transition to two ma ...
- Hallmark Rebrands Streamer: 'Hallmark+' To Debut
Television News Daily, Wayne Friedman - Thursday, July 11, 2024
In addition to movie content, Hallmark says Hallmark Movies Now will inclu ...
- Media-Buying Management Platform Advocado Rebrands As Veil
MediaDailyNews, Joe Mandese - Tuesday, July 2, 2024
The name change leans into the patented VEIL (video encoded visible ligh ...
- Dentsu Rebrands For Future, Touts 'Innovating To Impact' Tagline
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
The global branding reboot draws on its 120-year heritage, but leverages i ...
- Code And Theory Leads ETS Global Rebranding Project
MAD, Steve McClellan - Friday, April 19, 2024
While some have criticized its approach, the 75-year-old company is doubling do ...
- Behind the Manischewitz Rebranding
CPG Insider, Danielle Oster - Friday, April 5, 2024
The effort attempts to broaden the 130-year-old company's appeal, as it al ...