- CGH, Yard NYC Rebrand New York Road Runners
MAD, Fern Siegel - Wednesday, January 28, 2026
It's the first new logo and brand platform in 15 years. ...
- FUSECreate, Jacknife Debut Britebound As 'Fit' Revamp For Students
MAD, Fern Siegel - Wednesday, January 28, 2026
The new name rebrands the former American Student Assistance. ...
- VaynerX Unveils Rebranded Social-First Agency ChukMedia
MAD, Steve McClellan - Wednesday, January 28, 2026
The agency, which initially targeted SMBs, is now going after larger so-call ...
- Publishers Seeing Outcome From Google's Rebrand Of Auction Floor Prices
Data & Programmatic Insider, Laurie Sullivan - Monday, January 26, 2026
Google quietly rebranded its "unified pricing rules" to "pricing rules" in ...
- SPCSHP Fails To Take Off, Returns To Big Spaceship
MAD, Fern Siegel - Thursday, January 22, 2026
Part of MSQ's global creative network, SPCSHP did not work across langua ...
- Fifty Thousand Feet Acquires Tangible, Expands Enterprise Capabilities
MAD, Fern Siegel - Wednesday, January 21, 2026
The agency sought Tangible's strategic and design expertise. ...
- Longtime Cable Nets: Will They Get Digital Spins?
TV Watch, Wayne Friedman - Thursday, January 8, 2026
Something's got to give - as seen with Versant Media Group, t ...
- Red Wing Shoes Pursues Global Media Campaign
Around the Net In Media, Ray Schultz - Friday, January 2, 2026
Red Wing Shoes is running a global ad campaign, ranging from “Ma ...
- Aging Cable First Steps: Rebrand, New Digital Businesses - Is That All?
TV Watch, Wayne Friedman - Friday, December 5, 2025
MS NOW will have a new direct-to-consumer offering next summer under t ...
- Hardin's Creek Bourbon Attracts New Generation With Fantasy Labels
MAD, Fern Siegel - Wednesday, November 19, 2025
Design Bridge artistry pays tribute to the Kentucky warehouses that store t ...
- How Artists&Outlaws CEO & President Is Daring To Disrupt
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 5, 2025
What does it take to reimagine a legacy brand while honoring i ...
- Bohan Agency Rebrands As Artists&Outlaws
MAD, Fern Siegel - Monday, November 3, 2025
The creative tension between business and artistry inspired the new moniker. ...
- Star One Credit Union Rebrands, Debuts Campaign
Out to Launch, Fern Siegel - Monday, October 6, 2025
The HUb agency created a new logo, site and all marketing materi ...
- Labelium Rebrands To Cosmo5
MAD, Steve McClellan - Thursday, October 2, 2025
Formed in 2001, the agency now has 30 offices in 18 countri ...
- From Rebrand to Real Time: Destination Canada's CMO on Driving Authentic and Agile Marketing
Brand Insider, Barbie Romero - Tuesday, September 30, 2025
Gloria Loree, SVP, Marketing Strategy & CMO also shares why the touri ...
- 'Newsweek' Debuts Redesign And New Brand Identity
Publishers Daily, Ray Schultz - Thursday, September 25, 2025
The redesign of "Newsweek" was developed with 2x4 design studio to establi ...
- Following Lawsuit, Aldi Makes Major Branding Move
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2025
The sweeping packaging change includes its first-ever namesake brand. ...
- DesignStudio Becomes Further, Expands Creative Options
MAD, Fern Siegel - Monday, September 22, 2025
The name change dovetails with senior promotions in the New York off ...
- In Defense Of NOT Rebranding War
Red, White & Blog, Joe Mandese - Friday, September 12, 2025
Newspeak messaging aside, rebranding America's military from "defense" to "war" isn't ju ...
- From Ravioli to Rebrand: Fazoli's VP of Marketing on Using Consumer Insights to Modernize
Brand Insider, Barbie Romero - Tuesday, September 9, 2025
Tisha Bartlett shares how Fazoli's is modernizing with AI-powered drive-thrus, a refresh ...
- Greenery: Blank Street Debuts New Brand Identity
MAD, Fern Siegel - Thursday, September 4, 2025
Wolff Olins's rebrand begins with an updated logo and symbol. ...
- Thirst Rebrands Whitstable Beer, Highlights Maritime Heritage
MAD, Fern Siegel - Tuesday, September 2, 2025
The new design is a push to connect with a new generati ...
- Cracker Barrel Retreats On Redesign Plans
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, August 27, 2025
The company faced criticism from social media users and even President Tru ...
- Beardwood&Co. Refreshes Yankee Candle Visuals
Out to Launch, Fern Siegel - Thursday, August 21, 2025
The agency used elevated design language to reach multiple generations. ...
- MSNBC Rebranding To MS NOW Is Head-Scratcher Of The Week
TVBlog, Adam Buckman - Wednesday, August 20, 2025
If MSNBC's rebranding to MS NOW is any example, then renaming stu ...
- MSNBC's Name Change: Will There Be Regrets?
TV Watch, Wayne Friedman - Tuesday, August 19, 2025
MS NOW stands for My Source New Opinion World. Will the n ...
- MSNBC To Become 'MS NOW' Under Versant
Television News Daily, Wayne Friedman - Monday, August 18, 2025
The new brand name will be MS NOW (My Source News Opini ...
- Dotdash Meredith Is Rebranded As People Inc.
Publishers Daily, Ray Schultz - Thursday, July 31, 2025
The company knew the combined name '"wasn't the most elegant or meaningful ...
- Redscout Rebrands Seattle Reign, Debuts New Platform
MAD, Fern Siegel - Monday, July 21, 2025
The high-energy look is designed to keep the fanbase happy. ...
- MLB 'Sunday Night Baseball' Suitors: NBC, Apple, ESPN
Television News Daily, Wayne Friedman - Thursday, July 17, 2025
MLB Commissioner Rob Manfred told CNBC he plans to make a decisi ...