- Bulletproof Brews Up A Rebrand
Out to Launch, Fern Siegel - Friday, June 13, 2025
The Seattle-based brand has a following among keto enthusiasts and biohackers. ...
- Atlanta Agency Frederick Swanston Rebrands As Bosun
MAD, Fern Siegel - Thursday, May 29, 2025
Naval history is the genesis for the new brand. ...
- X Works Toward 'Video First' Approach With More Exclusive Content
MediaDailyNews, Colin Kirkland - Thursday, May 29, 2025
Part of the company's move toward exclusive in-app programming, "X Originals" includ ...
- It's Official: GroupM Is Rebranded To WPP Media
MAD, Steve McClellan - Wednesday, May 28, 2025
The move, which was announced internally earlier in the month, is t ...
- Here's Why GroupM Is Now WPP Media
MediaDailyNews, Joe Mandese - Wednesday, May 28, 2025
Or so says a sizzle reel attached to a press release announci ...
- Iris Rebrands Image, Champions Creative Commitment
MAD, Fern Siegel - Friday, May 23, 2025
The changes include a simplified strategic framework and a new label: "glob ...
- Charter, Cox To Merge In $35B Cable, Broadband, Mobile Deal
Television News Daily, Wayne Friedman - Friday, May 16, 2025
The corporate name will change to Cox Communications. Charter CEO/President Chris Winfr ...
- HBO Max Rebranding Was Upfront Week's Best Story
TVBlog, Adam Buckman - Friday, May 16, 2025
It is as if streaming management at Warner Bros. Discovery suddenly slapp ...
- WBD's Streamer 'Max' Rebrands Back To 'HBO Max'
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
WBD's Max will be rebranded back to "HBO Max" starting this summ ...
- Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
Performance Marketing Insider, Laurie Sullivan - Monday, May 12, 2025
Since launching the Wire Program in 2024, advertisers have seen 130% high ...
- Comcast Brands Cable TV Spinoff: Versant
Television News Daily, Wayne Friedman - Tuesday, May 6, 2025
The name is said to represent the "versatility" of the company, b ...
- Popsycle Rebrands As Tara Media, Underscores Tech-Enabled Marketing
MAD, Fern Siegel - Thursday, April 17, 2025
The rebrand reflects the agency's growth and efforts to optimize advertising f ...
- Apple Rebrands Advertising Business To Apple Ads
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
Apple dropped "Search" from Search Ads and rebranded its ad business ...
- Manischewitz Debuts Rebranding With Deli On Wheels
MAD, Fern Siegel - Monday, March 24, 2025
Backed by a digital and social campaign, the year-round food truck includ ...
- Young Jerks Rebrands Seattle Chocolate As Maeve
MAD, Fern Siegel - Friday, March 7, 2025
The name is new, but the mission to empower women and suppo ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2025
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- 'Future Of Medicine' Campaign Promotes Hospital Group Rebranding
MAD, Steve McClellan - Tuesday, February 25, 2025
Hospital Group Lifespan and has rebranded to Brown University Health. Nail Communicatio ...
- PayPal Strengthens Focus On Global Commerce
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The plan is to expand on the PayPal Everywhere ad campaign f ...
- Verb Rebrands, Repositions As 'Vibes-First' Brand Agency
MAD, Fern Siegel - Monday, February 3, 2025
The new identity includes an updated website, LinkedIn and Instagram pages. ...
- Georgia Aquarium Leveraging Super Bowl To Help Promote Rebrand
MAD, Steve McClellan - Thursday, January 30, 2025
Titled "Where Wonder Lives," from agency Doe-Anderson the new brand campaign includ ...
- WSS Selects Industry As Creative Agency, Strengthens Connection To Latino Community
MAD, Fern Siegel - Friday, November 29, 2024
The brand consultancy is charged with rebranding and strategic repositioning. ...
- Salient Global Rebrands, Pivots To 'Experience' Agency
MAD, Steve McClellan - Thursday, November 14, 2024
Now simply Salient, the agency, formed in Chicago in 2021, has add ...
- Microsoft Leaves Signs It Could Rebrand AI Copilot To Windows Intelligence
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Like Apple, which uses "intelligence" to describe its AI tools, Microsoft cou ...
- Luxury Publisher Serendipity Rebrands, Unites With Retailer Abigail Fox
Publishers Daily, Ray Schultz - Tuesday, October 1, 2024
The retail operation and editorial will merge in a new entity. ...
- Starr Agency Rebrands As TSC, Invests In AI
MAD, Fern Siegel - Friday, September 27, 2024
Known for its work with top tech companies, TSC also named Ashl ...
- Deutsch Drops LA From Name, Champions Independent Spirit
MAD, Fern Siegel - Thursday, September 26, 2024
"We are a company that has a history of reinventing itself," sa ...
- Management Team Buys Agency HZ, Rebrands To Notorious111
MAD, Steve McClellan - Wednesday, September 18, 2024
The Washington-area firm, founded in 1987, was acquired by WPP's Burson Co ...
- Tavern Rebrands Sizzler, Nostalgic Elements Update The Sizzle
Out to Launch, Fern Siegel - Friday, September 6, 2024
The sizzlin' ZZ's from the logo were repurposed. A 1950s cow masc ...
- BVK Rebrands University of Toledo/UToledo Health With One Identity
Out to Launch, Fern Siegel - Wednesday, September 4, 2024
Shot on location, spots feature actual students and teachers. ...
- Insurer FM Gets Brand Makeover, Launches First TV Ad Campaign
MAD, Steve McClellan - Thursday, August 29, 2024
The new advertising will premier August 29th as part of FM's tit ...