- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This Year
Video Insider, Karlene Lukovitz - Tuesday, May 4, 2021
This year, video buyers say they will spend 56% of their tot ...
- COVID-19 Changes Vehicle Usage, Relationship
Drive Time, Tanya Gazdik - Monday, May 3, 2021
Nine percent of respondents hid in their car from people in the ...
- Play It Again With Retargeting: Brands Cite Channels And Challenges
Email Insider, Ray Schultz - Monday, May 3, 2021
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Googl ...
- Enhanced BAV Becomes WPP's Primary Brand Research Platform
MAD, Steve McClellan - Friday, April 30, 2021
Developed at Y&R years ago, WPP is combining BAV with several oth ...
- 'Trump' Post-Presidency Brand Value Plummets In Every Category
Marketing Politics Weekly, Joe Mandese - Monday, May 3, 2021
The "Donald Trump" brand's value has fallen since the former president w ...
- From 'Mind-Numbing' To 'Bored To Death,' Digital Media Has An Image Problem
RTBlog, Joe Mandese - Monday, May 3, 2021
On the heels of the Association of National Advertisers' announcement that ...
- Streaming's 'Staggering' Disruption Since 2019 Drove Netflix U.S. Share Down Nearly 20 Points
Advanced TV Insider, Karlene Lukovitz - Friday, April 30, 2021
With the last two major SVOD launches in the game as ...
- Biden Ratings Lowest In Modern Presidential History
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
President Joe Biden's televised address to the joint session of Congress Wednesd ...
- Back To (Brick-And-Mortar) School -- Time To Rethink Strategies
Performance Marketing Insider, Laurie Sullivan - Friday, April 30, 2021
It's been a difficult year to socialize and interact -- especially f ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
Research Intelligencer, Joe Mandese - Friday, April 30, 2021
A Standard Media Index analysis of national TV ad spending by ty ...
- Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 29, 2021
BrightEdge, Microsoft and others have seen a renewed focus across healthcare custome ...
- Guess What Marketers Are Searching For (You Guessed It - 'Search')
MediaDailyNews, Michael McLaren - Thursday, April 29, 2021
It's hard to imagine, but search is becoming even more important, ...
- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic ...
- Q1 Streaming Ads Grew As Global Streaming, Social Surged
Digital News Daily, Karlene Lukovitz - Wednesday, April 28, 2021
Global streaming ad impressions rose 13%. Viewing time jumped 36%, with triple-dig ...
- Kantar CEO Nasard Steps Down After 4 Months
MAD, Steve McClellan - Tuesday, April 27, 2021
Nasard and the Kantar board mutually concluded that the role was n ...
- General Motors, NBA Among 100 Most Influential Companies Ranked By 'Time'
Marketing Daily, Tanya Gazdik - Tuesday, April 27, 2021
The most recently founded company on the list is Clubhouse, created ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2021
By one important measure -- the premium advertisers pay to buy short-te ...
- Yelp, Zillow Analyze Digital Nomads
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Ye ...
- Alphabet Revenue Soars Based On Google Advertising Sales
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 27, 2021
Alphabet, the parent company of Google, reported first-quarter earnings that exceeded analyst ...
- Vaxxographics: New GfK Study Segments The Vaccinated From The Unvaccinated
MediaDailyNews, Joe Mandese - Tuesday, April 27, 2021
In what may well be described as vaxxographics, media and marketing resear ...
- U.S. TV Time Viewed In Q1 Down 9%, More Declines Expected
Television News Daily, Wayne Friedman - Monday, April 26, 2021
From March 15-April 18 of this year, average broadcast viewership had ...
- Consumers Say Digital Video, CTV Ads Influence Travel Decisions
Video Insider, Karlene Lukovitz - Tuesday, April 27, 2021
Professionally produced ads were found to be more effective in driving travel-relat ...
- FMCG Ad Spending Expanding, But Not So Fast
MediaDailyNews, Joe Mandese - Monday, April 26, 2021
After receding nearly 11% in 2020, so-called fast-moving consumer goods such ...
- Are You Ready For Some Inflation?
RTBlog, Joe Mandese - Monday, April 26, 2021
The good news is that coming out of a global pandemic, dema ...
- ABC Sees Slight Rise In Oscars Advertising, Viewing Down 58%
Television News Daily, Wayne Friedman - Tuesday, April 27, 2021
While ABC's "93rd Academy Awards" witnessed a slight lift overall in nation ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
Advanced TV Insider, Karlene Lukovitz - Friday, April 23, 2021
Media buyers surveyed by IAB at the end of Q1 now s ...
- Kantar To Acquire Chicago-Based Numerator For $1.5 Billion
MAD, Steve McClellan - Thursday, April 22, 2021
According to the companies, the combined data assets will provide insights in ...
- Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
MediaDailyNews, Joe Mandese - Friday, April 23, 2021
Major U.S. marketers appear to be streamlining their agency reviews, moving fr ...
- When It Comes To News Media, Millennials Are Not As Digital As You May Think
Research Intelligencer, Joe Mandese - Friday, April 23, 2021
Millennials are often characterized as digital-first media consumers by Madison Avenue, b ...
- Disabled Regularly Access Visual/Non-Visual Media, Utilize Assistive Tools To Compensate
Research Intelligencer, Joe Mandese - Friday, April 23, 2021
Persons with visual, hearing, speech and/or cognitive disabilities are active consumers ...