- The COVID Bump
RTBlog, Joe Mandese - Monday, March 15, 2021
If you want to understand what institutions people truly trust, pose ...
- Cost Still Perceived As Key Impediment For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 12, 2021
While some marketers say greater engagement as a result of less ...
- Toyota, Mercedes-Benz Tops In 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Wednesday, March 10, 2021
Mercedes-Benz is also the top brand for those earning over $150,000, whi ...
- Roku/Nielsen: CTV Battleground Moves To Linear TV
Media Insider, Dave Morgan - Thursday, March 11, 2021
Is Roku now poised to be the Comcast, Charter and DirecTV ...
- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To Board
MediaDailyNews, Joe Mandese - Thursday, March 11, 2021
Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attenti ...
- OMD Top-Ranked Global Network In Latest RECMA Diagnostics Report
MAD, Steve McClellan - Tuesday, March 9, 2021
Carat, which was tied with UM in the number-two spot, had be ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Dentsu Study Reveals Performance Metrics When Ad Choosers Choose Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 10, 2021
As "ad choosers" -- those open to online advertising on their ter ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Backed by new consumer research showing seven in ten people feel t ...
- Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
With the digital ad industry poised to discuss and debate changing consum ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consum ...
- EU Viewers Prefer Streaming To Broadcast, Use AVOD About As Much As SVOD
Advanced TV Insider, Karlene Lukovitz - Friday, March 5, 2021
Across the EU5 countries, weekly SVOD usage rates average 68%, while AV ...
- DirecTV Subs Plunged By 3M In 2020 Amid Record 5.1M Pay-TV Loss
Digital News Daily, Karlene Lukovitz - Friday, March 5, 2021
AT&T had a net loss of about 3.26 million subscribers across i ...
- Consumers Frustrated With The Online Shopping Experience, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 5, 2021
Email teams have to deal with challenges of the online service ga ...
- U.S. Ranks 23 For Ad-Block Software Download Queries
Research Intelligencer, Joe Mandese - Friday, March 5, 2021
European nations such as France, Sweden, Denmark, and Canada in North Ameri ...
- Nielsen Gets Higher Rating, On Wall Street
MediaDailyNews, Joe Mandese - Thursday, March 4, 2021
Citing "a renewed focus on measurement" in the wake of Google's decisi ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Performance Marketing Insider, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, whi ...
- Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
The ad industry had mixed reactions Wednesday to news that Google wi ...
- Agency Strategists Deserve Better Research Tech, Accessible Data
MAD, Mario Carrasco - Monday, March 1, 2021
How can the data and insights industry help the lone data advoca ...
- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick ...
- Omnicom Integrates Comscore Ecommerce, Behavioral Data
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The data will enhance the Omni marketing operating system's ability to provi ...
- Twitter Remodels The House
Performance Marketing Insider, Laurie Sullivan - Monday, March 1, 2021
Wall Street analysts have a favorable view of the Twitter features announc ...
- Mask On, Mask Off And Other Thoughts On The New TV Season
Research Intelligencer, Steve Sternberg - Monday, March 1, 2021
There is apparently no standard for how prime-time series handle the Coronavir ...
- Pandemic Paradox: Consumer Spending On Media Soars In 2020
RTBlog, Joe Mandese - Monday, March 1, 2021
2020 was a banner year for consumer spending despite -- or perha ...
- 2020 TV Ad Spending Falls 9%, Local Rises
Television News Daily, Wayne Friedman - Friday, February 26, 2021
In the wake of a pandemic-disrupted year and declining ad business, ju ...
- TikTok, Facebook Are America's Least-Trusted Platforms, 61% Want Tech Giants Regulated
Digital News Daily, Karlene Lukovitz - Friday, February 26, 2021
Google and Amazon are ranked most trustworthy by U.S. adults, although near ...
- Five Steps Forward, One Step Back: U.S. Ad Economy Recedes 4.6% In January
MediaDailyNews, Joe Mandese - Friday, February 26, 2021
After rebounding from the recession in August and expanding for the remaini ...
- Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of Earthquake
MediaDailyNews, Joe Mandese - Friday, February 26, 2021
Japan, the third-largest ad economy in the world, fell 11.2% in 20 ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income Gains
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
For the full 2020 year, Nielsen lost 3.2% in revenues to $6 ...