- Nielsen Research Chief: Field Force Not Impacted By COVID, Touts 'Proximity Visits'
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
Nielsen, which recently reported $100 million in temporary cost savings related ...
- Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema Outlook
RTBlog, Joe Mandese - Monday, May 17, 2021
The cinema ad industry is preparing for a strong -- if n ...
- Average U.S. Viewer Now Uses Nearly 6 Different TV Sources
Advanced TV Insider, Karlene Lukovitz - Friday, May 14, 2021
The number using any streaming service is 79%, versus 60% using ...
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
In preparation for more sophisticated forms of linear TV advertising sales, syndicat ...
- Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
MediaDailyNews, Joe Mandese - Friday, May 14, 2021
The major Anglo markets -- and the U.S. in particular -- appe ...
- Tubular Labs Appoints Kantar's DiMarco As Chief Strategy Officer
Television News Daily, Wayne Friedman - Thursday, May 13, 2021
DiMarco will help steer the company into greater adoption of measurement th ...
- WarnerMedia's Kilar On Movies: Serving 'Convenience' (Streaming), 'Experience' (Theatrical)
Television News Daily, Wayne Friedman - Thursday, May 13, 2021
WarnerMedia's movie release schedule in the near term will cater to bo ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
Performance Marketing Insider, Joe Mandese - Thursday, May 13, 2021
Blogs are among the top nontraditional retail media channels used or consider ...
- Linear Addressable TV Revenues To Climb 33%, But Homes To Decline
Television News Daily, Wayne Friedman - Wednesday, May 12, 2021
The media research company estimates this year will see a 4.7% decli ...
- Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
TV Watch, Wayne Friedman - Thursday, May 13, 2021
TV stations must strike out on their own to bolster new sourc ...
- IAB: Podcast Advertising To Surpass $1B This Year
Digital News Daily, Karlene Lukovitz - Wednesday, May 12, 2021
With a 45% share of podcast ad revenue in 2020, brand advertisi ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
MediaDailyNews, Tony Jarvis - Wednesday, May 12, 2021
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leade ...
- Nextdoor Data Identifies Changes In Consumers' Habits
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 12, 2021
Data from the Nextdoor app has become a valuable tool for markete ...
- Marketing, Sales Teams Least Data-Driven Departments
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 11, 2021
Some 36% of execs working with data base decisions on instinct, abo ...
- Live/Same Day Q2 Viewing Is Losing Ground
Television News Daily, Wayne Friedman - Monday, May 10, 2021
Total 18-49 prime-time and kids 2-11 viewing is down 31% so fa ...
- MRC: Nielsen 'Understated' COVID TV Usage
Television News Daily, Wayne Friedman - Monday, May 10, 2021
The VAB says 1 percentage point of "under-counting" Nielsen TV audiences cou ...
- SVOD Subscriptions To Increase 65%, To Nearly 1.5B, By 2026
Video Insider, Karlene Lukovitz - Tuesday, May 11, 2021
The average subscriber will pay for 2.14 SVOD services, according to ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, May 7, 2021
The Out-of-Home Advertising Association of America this morning released a comprehensive gui ...
- What Agencies Say About The Job Market
Performance Marketing Insider, Laurie Sullivan - Monday, May 10, 2021
Ad agencies say there are many openings for the ideal candidate. Public ...
- Does Pre-Season Buzz Really Matter?
Research Intelligencer, Steve Sternberg - Monday, May 10, 2021
Prior to the 2020-21 TV season, I released an annual report examini ...
- The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
RTBlog, Joe Mandese - Monday, May 10, 2021
By at least one important measure -- their plans to attend in-pers ...
- The Mother Of All Performance Metrics
Performance Marketing Insider, Joe Mandese - Friday, May 7, 2021
Heading into Mother's Day weekend, Ipsos has released some revealing data abo ...
- Study Finds Consumer Disconnect With Brands, Only Half Would Share Their Data
Research Intelligencer, Joe Mandese - Friday, May 7, 2021
Asked whom they would prefer to share their personal data with ...
- Roku's Ad Business Up Sharply, 2.4M Active Accounts Added To Total 53.6M
Television News Daily, Wayne Friedman - Friday, May 7, 2021
"Ad spending by major agency holding companies with Roku more than double ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2021
In what may be the most compelling argument yet to finally e ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Search & Performance Marketing Daily, Joe Mandese - Thursday, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier th ...
- Consumers Plan To Spend As Much Or More Time Watching Live, SVOD And AVOD In Next 6 Months
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
Fully 86% of consumers plan to watch live TV at the sa ...
- Americans Grow More Divided On Permanently Banning Trump Social Media Access
MediaDailyNews, Joe Mandese - Wednesday, May 5, 2021
On the eve of Facebook's board's decision on whether to permanently b ...
- Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'
MediaDailyNews, Joe Mandese - Wednesday, May 5, 2021
Jed Myer will oversee media products, while Susan Lauinger will oversee advertis ...
- Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empath ...