- Most U.S. Marketers Wanted To Quit At Least Once Last Year: Study
Email Marketing Daily, Ray Schultz - Thursday, April 1, 2021
And they found the year the most challenging time of their career ...
- The Mobile-First Mindset And Creating New Search Marketing Experiences
Search & Performance Marketing Daily, Jim Yu - Thursday, April 1, 2021
The mobile-first mantra has taken over where mobile-friendly left off. What do ...
- Google Play Apps Still Unlawfully Collect Children's Data, Advocates Tell FTC
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google continues to mislead parents by representing that apps on the Pl ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online da ...
- Pandemic's Surge In TV Viewing Shows No Sign Of Abating
Research Intelligencer, Joe Mandese - Tuesday, March 30, 2021
It's no surprise that TV has been a big media beneficiary ...
- Microsoft Taps Suzy For Real-Time Consumer Research, Survey Finds Preference For Minimalism
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 26, 2021
The latest report focuses on behavior and trends in various subjects, includi ...
- Future Midsize TV Biz Model: Swap Higher Linear TV Affiliate Revenues For Streaming Subs
TV Watch, Wayne Friedman - Friday, March 26, 2021
There is more potential long-term gain from distribution, subscription and ad revenu ...
- Brands, Agencies Lay Out Addressable TV Priorities, Challenges
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
Half of 500-plus brand and agency media buying decision-makers surveyed by Forrest ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Some 86% of senior marketers worldwide believe lack of leadership and capabiliti ...
- Gen Z Hit Hardest By Digital Fraud One Year After COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Fraudsters were more likely to go after Gen Z, at 44%, a ...
- Fox Remains Dominant Right-Wing Political News Source, But Newsmax, OAN Gaining
Marketing Politics Weekly, Joe Mandese - Tuesday, March 23, 2021
While Fox News Channel remains the dominant source for political news amo ...
- U.S. Ad Economy Contracts 7.3% In February
MediaDailyNews, Joe Mandese - Monday, March 22, 2021
The U.S. ad economy contracted for the second consecutive month in Februar ...
- Out Of Love With Cooking, America Re-Embraces Restaurants
QSR Insider, Sarah Mahoney - Tuesday, March 23, 2021
Remember all that bread-baking last spring? Americans are over it and reconsideri ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
Research Intelligencer, Joe Mandese - Tuesday, March 23, 2021
Advertisers are generally more negative about their ad budgets than their agen ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends t ...
- Disney's ESPN, ABC Are Big Winners In NFL Deal
Television News Daily, Wayne Friedman - Monday, March 22, 2021
Disney gained in the number of actual games, including two Super Bowl ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. T ...
- Digital's Big 3 Now Capture Majority Of U.S. Ad Spending
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The pandemic drove advertisers to invest even more in the "Triopoly," confir ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
The Association of National Advertisers' Center for Brand Purpose this morning releas ...
- Zenith: After Falling Nearly 9% In 2020, Telecom Ad Spending Poised To Expand Through 2023
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
Fueled by demand for new smartphones, as well as the rollout ...
- How Amazon's NFL Deal Could Redefine 'Prime' Time
RTBlog, Joe Mandese - Monday, March 22, 2021
"It's Amazon's world, and other rights holders are living in it," Grou ...
- Robinhood Names CPO, Former Google Tech Assistant To Sundar Pichai
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
Robinhood, known for its stock trading app that made a splash duri ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
What happens when Apple users encounter that pop-up after privacy regulations ta ...
- Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
The NewtonX Graph uses APIs to interface with private databases from partne ...
- Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
MediaDailyNews, Joe Mandese - Thursday, March 18, 2021
The MRC found there is no single standard for measuring outcomes a ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exis ...
- Netflix, ESPN Racked Up Most New TikTok Followers In 2020
Digital News Daily, Karlene Lukovitz - Tuesday, March 16, 2021
The 900 TikTok accounts tracked for 12 months by Conviva amassed ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SV ...
- GM, Ford Tops In Loyalty
Drive Time, Tanya Gazdik - Monday, March 15, 2021
GM's impressive 69% retention of its customers is attributed to its popul ...