- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2021
CTV has been a major beneficiary of the COVID-19 pandemic, and ...
- Mobile Was The Main Beneficiary Of COVID Lockdowns, Approaches Two-Thirds Of Global Brand Traffic
Research Intelligencer, Joe Mandese - Wednesday, April 14, 2021
It may seem counterintuitive that in a year when many consumers we ...
- Few Older Americans Trust Social Media Advertising
Social Media Insider, Larissa Faw - Wednesday, April 14, 2021
Older Americans 50+ are nearly four times more likely to say th ...
- Would Biden's Infrastructure-Broadband Plan Impact A DirecTV/Dish Merger?
Television News Daily, Wayne Friedman - Tuesday, April 13, 2021
Total U.S. pay TV subscriber homes dropped 7.3% in Q4 2020 ...
- GroupM: China Now Accounts For 5% Of World's Biggest Marketers, But Tensions Abound
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
As trade tensions with China continue, a new report from GroupM's Busine ...
- Rising D2C Video Businesses To Push Faster Broadband Subscriptions
Television News Daily, Wayne Friedman - Monday, April 12, 2021
UBS estimates total cable and telco-based services will grow 3.6% in 2 ...
- Disgust And Positive Sentiments Both Drive Video Ad Sharing: Groundbreaking Study
Video Insider, Karlene Lukovitz - Tuesday, April 13, 2021
In the first large-scale study of facial expressions used to study emotion ...
- U.S. Now Has More Streaming Subscriptions Than People: Report
Digital News Daily, Karlene Lukovitz - Monday, April 12, 2021
Ampere Analysis puts SVOD subs at 340 million, versus U.S. population ...
- Brand Bonding: Most Consumers Remain Loyal During The Pandemic
Email Insider, Ray Schultz - Monday, April 12, 2021
Upper-income households are more likely to trust brands with their personal dat ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
Decades after Madison Avenue began utilizing interactive ads on the assumption th ...
- Has COVID-19 Changed Brand Loyalty?
RTBlog, Joe Mandese - Monday, April 12, 2021
The good news is nine out of ten Americans are loyal ...
- Facebook, LinkedIn Job Ad Algorithms Studied For Gender Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
The USC research, conducted on Facebook and LinkedIn, found that one platform ...
- Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
MediaDailyNews, Joe Mandese - Friday, April 9, 2021
CTV ad demand continues to surge, according to an analysis published tod ...
- Marketing/Media M&As Begin Bouncing Back
MediaDailyNews, Joe Mandese - Friday, April 9, 2021
Media and marketing industry merger and acquisition deals crashed in both de ...
- Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Facebook on Thursday released a dataset for AI researchers that includes ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
As field agents servicing Nielsen's TV panel stopped entering homes, the V ...
- Smart TVs Now In 70% Of U.S. TV Homes
Digital News Daily, Karlene Lukovitz - Wednesday, April 7, 2021
A critical mass of households now don't need other devices to strea ...
- Pew: YouTube Dominates Social Media Reach, TikTok Now Rivals Snapchat, Twitter
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
In its debut in a highly regarded study of Americans' social med ...
- Why Amazon Continues To Take Google Share
Performance Marketing Insider, Laurie Sullivan - Thursday, April 8, 2021
Amazon expanded into search to bring silos of data together across a ...
- SMBs Ready To Restart 2021 Ad Budgets, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Local traditional media may see strong benefits. Several marketers at small and-medi ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV Ratings
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Roughly eight to nine episodes have aired among the top 20 prime-ti ...
- Amazon Share Of U.S. Digital Advertising Tops 10%
Digital News Daily, Karlene Lukovitz - Tuesday, April 6, 2021
Amazon's share of the U.S. digital advertising market rose from 7.8% ...
- Institute For Advertising Ethics President Says Industry Needs Standards, Guidelines
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 5, 2021
Advertisers today face many ethical issues beyond truth in advertising. Top bra ...
- When Is Sharing A Log-In For Streaming A Good Thing?
TV Watch, Wayne Friedman - Tuesday, April 6, 2021
Netflix loses $6 billion a year in password sharing -- if projectio ...
- Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer
Video Insider, Karlene Lukovitz - Tuesday, April 6, 2021
Pluto TV and other free, ad-supported streaming services will face greater competiti ...
- Edelman: Trust In All Forms Of Media Falls To All-Time Low
Research Intelligencer, Joe Mandese - Monday, April 5, 2021
While trust in most institutions has fallen following a year of t ...
- Trust Belt: Why We're Losing Confidence In Technology
RTBlog, Joe Mandese - Monday, April 5, 2021
As consumers and industry pros become more reliant on technology than eve ...
- To Integrate Measurement -- Or Not To Integrate Measurement?
Media Insider, Maarten Albarda - Friday, April 2, 2021
In my home country, The Netherlands, Kantar and Ipsos will now deliv ...
- Time Viewed On Cable Nets Rose In 2020, Ad Concerns Remain
Television News Daily, Wayne Friedman - Thursday, April 1, 2021
In 2020, live cable TV viewing grew 20% among all cable network ...
- B2B Myopia: Brands And Visitors Disagree On What Works On Websites
Email Insider, Ray Schultz - Thursday, April 1, 2021
In one surprising finding, prospects are more positive about gated content th ...