- Yahoo Ups Mental Health Awareness, Launches Project To Destigmatize
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Seventy-six percent of Yahoo users say their mental health has been impact ...
- Second-Tier Streamers Report Mostly Mixed Monetization Models
Advanced TV Insider, Karlene Lukovitz - Friday, May 28, 2021
Most apps include advertising, but nearly as many also sell subscriptions ...
- The Downside Of The Upside
RTBlog, Joe Mandese - Friday, May 28, 2021
It's been a while since I've written something truly upside down. ...
- Microsoft Reports Another Hack, Threat To Future Of Email Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft today reported yet another large-scale email system hack. This attack com ...
- Royal Philips Taps Omnicom For Global Integrated Agency Assignment
MAD, Steve McClellan - Tuesday, May 25, 2021
The remit includes creative, media, PR, branding and other services. The clie ...
- Frank Resigns As Geopath President, 'Coup By Anna' Cited
MediaDailyNews, Joe Mandese - Wednesday, May 26, 2021
Following a series of unusually aggressive actions by what would be expect ...
- It's The News Brand, Not Its Content, Stupid
Red, White & Blog, Joe Mandese - Wednesday, May 26, 2021
There's a fascinating new study from the Knight Foundation indicating that t ...
- Do The Upfronts Still Matter?
Research Intelligencer, Steve Sternberg - Wednesday, May 26, 2021
For insiders at media agencies, networks, and advertisers (as well as ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant Newsletters
Email Insider, Ray Schultz - Tuesday, May 25, 2021
Readers in the younger age groups will subscribe to newsletters if th ...
- The Profitability Of Trust
Media Insider, Gord Hotchkiss - Tuesday, May 25, 2021
Given the potential conflict between trust and profit, is trusting a corporati ...
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
After reaching an all-time high of 77% when it released its la ...
- Pixalate Debuts CTV-Mobile 'Trust Index'
Television News Daily, Wayne Friedman - Monday, May 24, 2021
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly Half
Video Insider, Karlene Lukovitz - Tuesday, May 25, 2021
The U.S. -- the world's largest AVOD market by ad revenues ...
- Zenith: Global Alcohol Ad Spend Will Rise 5.3% In 2021
MAD, Larissa Faw - Monday, May 24, 2021
Alcohol advertising will grow roughly in line with the general ad mark ...
- Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
Performance Marketing Insider, Laurie Sullivan - Monday, May 24, 2021
Yelp SVP/head of national sales Tom Foran has more than 20 yea ...
- Why Public Safety Should Be The Next Big KPI For Media
RTBlog, Joe Mandese - Monday, May 24, 2021
It's time Madison Avenue developed a new set of KPIs -- publ ...
- What's Right - And Wrong - With AVODs
Advanced TV Insider, Karlene Lukovitz - Friday, May 21, 2021
Consumers are quite open to ad-supported streaming services -- even if mode ...
- Pay TV Business Slightly Trims Net Loss In Subscribers
Television News Daily, Wayne Friedman - Thursday, May 20, 2021
An estimated 1.90 million subscribers cut the cord in the first thr ...
- ShopRite's Paperbird Soars
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
When Wakefern Food Corp. set out to redefine their Own Brands, th ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- U.S. Ad Recovery Continues To Soar, Surges 52% In April
MediaDailyNews, Joe Mandese - Thursday, May 20, 2021
In the second month to report an explicit year-over-year comparison impacted ...
- GroupM: In A 'Transformed World,' Ecommerce Approaches 20% Of All Retail Sales
MediaDailyNews, Joe Mandese - Wednesday, May 19, 2021
Thanks largely to the acceleration of digital transformation and the need ...
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
MediaDailyNews, Tony Jarvis - Tuesday, May 18, 2021
The OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-establish ...
- Cancel 'Red, White & Blog,' Please!
Red, White & Blog, Joe Mandese - Wednesday, May 19, 2021
I only ask because I'm growing weary of the harangue of F ...
- OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor Ads
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The guidelines are based on consumers having an "opportunity-to-see" ads, which com ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers ...
- Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The Year
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
During Hall's more than 12 years at Microsoft, the company has w ...
- WarnerMedia-Discovery Merger Analysis: Streaming ls Crucial, Linear TV Counts Too
Television News Daily, Wayne Friedman - Monday, May 17, 2021
A merger will "instantly become the largest home of linear impressions, sourci ...
- U.S. Pay-TV Revenues To Plunge By $23B By 2026
Digital News Daily, Karlene Lukovitz - Monday, May 17, 2021
The U.S. share of global pay-TV revenues will decline from 52% ...
- Millennials Most Likely To Spend Big On Travel, Per TripAdvisor, Accenture
Marketing Daily, Tanya Gazdik - Sunday, May 16, 2021
Over half (54%) of all U.S. respondents earning more than $50,000 a ...