- Alphabet Revenue Soars Based On Google Advertising Sales
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 27, 2021
Alphabet, the parent company of Google, reported first-quarter earnings that exceeded analyst ...
- Vaxxographics: New GfK Study Segments The Vaccinated From The Unvaccinated
MediaDailyNews, Joe Mandese - Tuesday, April 27, 2021
In what may well be described as vaxxographics, media and marketing resear ...
- U.S. TV Time Viewed In Q1 Down 9%, More Declines Expected
Television News Daily, Wayne Friedman - Monday, April 26, 2021
From March 15-April 18 of this year, average broadcast viewership had ...
- Consumers Say Digital Video, CTV Ads Influence Travel Decisions
Video Insider, Karlene Lukovitz - Tuesday, April 27, 2021
Professionally produced ads were found to be more effective in driving travel-relat ...
- FMCG Ad Spending Expanding, But Not So Fast
MediaDailyNews, Joe Mandese - Monday, April 26, 2021
After receding nearly 11% in 2020, so-called fast-moving consumer goods such ...
- Are You Ready For Some Inflation?
RTBlog, Joe Mandese - Monday, April 26, 2021
The good news is that coming out of a global pandemic, dema ...
- ABC Sees Slight Rise In Oscars Advertising, Viewing Down 58%
Television News Daily, Wayne Friedman - Tuesday, April 27, 2021
While ABC's "93rd Academy Awards" witnessed a slight lift overall in nation ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
Advanced TV Insider, Karlene Lukovitz - Friday, April 23, 2021
Media buyers surveyed by IAB at the end of Q1 now s ...
- Kantar To Acquire Chicago-Based Numerator For $1.5 Billion
MAD, Steve McClellan - Thursday, April 22, 2021
According to the companies, the combined data assets will provide insights in ...
- Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
MediaDailyNews, Joe Mandese - Friday, April 23, 2021
Major U.S. marketers appear to be streamlining their agency reviews, moving fr ...
- When It Comes To News Media, Millennials Are Not As Digital As You May Think
Research Intelligencer, Joe Mandese - Friday, April 23, 2021
Millennials are often characterized as digital-first media consumers by Madison Avenue, b ...
- Disabled Regularly Access Visual/Non-Visual Media, Utilize Assistive Tools To Compensate
Research Intelligencer, Joe Mandese - Friday, April 23, 2021
Persons with visual, hearing, speech and/or cognitive disabilities are active consumers ...
- Analyst Ends Decade-Long Recommendation For Interpublic, Downgrades To 'Market Perform'
MediaDailyNews, Joe Mandese - Thursday, April 22, 2021
A top Wall Street analyst has ended a decade-long "outperform" rating f ...
- IAB: Ad Budgets Being Reviewed Less Frequently, Confidence Soars
Research Intelligencer, Joe Mandese - Thursday, April 22, 2021
In a healthy leading indicator of the U.S. ad industry recovery, ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent t ...
- IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Social media is the most difficult medium overall for persons with disabiliti ...
- Netflix Dominates 'Demand Share' Of Streamers
Television News Daily, Wayne Friedman - Tuesday, April 20, 2021
Netflix accounted for the top seven of 10 most in-demand original ser ...
- HBO Max Dominates Q1 Subscription Adds, Total U.S. SVOD Subs Exceed 240M
Digital News Daily, Karlene Lukovitz - Tuesday, April 20, 2021
HBO Max's gains were driven by its debuting movies in sync wi ...
- U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
The U.S. ad market expanded nearly 25% in March vs. the sa ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem ...
- Disney To Outperform TV Marketplace, Given Sports Content
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Much of this comes via ESPN and ABC -- the latter n ...
- 60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
But when it comes to music, 45% of consumers overall -- a ...
- Amazon Grows Total Video-Music Spend To $11 Billion
MediaDailyNews, Wayne Friedman - Friday, April 16, 2021
Amazon's total video and music video spend for TV, movies, and oth ...
- IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020
Research Intelligencer, Joe Mandese - Monday, April 19, 2021
The share of desktop video ad impressions deemed risky soared 22% duri ...
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
RTBlog, Joe Mandese - Monday, April 19, 2021
By at least one important quality measure -- so-called "viewability" -- connect ...
- Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
Scott Brown, the head of Nielsen's audience measurement product, is leaving ...
- The VAB And Nielsen: War Of Words Continues
Television News Daily, Wayne Friedman - Friday, April 16, 2021
In response to the VAB's letter, Nielsen said in a statement la ...
- Bespoke CX: The Main Hurdles To Pursuing An Effective Strategy
Email Insider, Ray Schultz - Thursday, April 15, 2021
Most marketers say they are effective in delivering a pleasing customer experienc ...
- Ecommerce Feeding Off Growth During Pandemic Year, Salesforce Data Shows
Performance Marketing Insider, Laurie Sullivan - Thursday, April 15, 2021
The Salesforce survey of more than 1 billion shoppers from 40 countri ...
- Netflix Boasts Best Monthly Churn Rate, Disney+ Comes In Second
Television News Daily, Wayne Friedman - Wednesday, April 14, 2021
Netflix's percentage of existing subscribers leaving the service was a low 2. ...