- Does Pre-Season Buzz Really Matter?
Research Intelligencer, Steve Sternberg - Monday, May 10, 2021
Prior to the 2020-21 TV season, I released an annual report examini ...
- The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
RTBlog, Joe Mandese - Monday, May 10, 2021
By at least one important measure -- their plans to attend in-pers ...
- The Mother Of All Performance Metrics
Performance Marketing Insider, Joe Mandese - Friday, May 7, 2021
Heading into Mother's Day weekend, Ipsos has released some revealing data abo ...
- Study Finds Consumer Disconnect With Brands, Only Half Would Share Their Data
Research Intelligencer, Joe Mandese - Friday, May 7, 2021
Asked whom they would prefer to share their personal data with ...
- Roku's Ad Business Up Sharply, 2.4M Active Accounts Added To Total 53.6M
Television News Daily, Wayne Friedman - Friday, May 7, 2021
"Ad spending by major agency holding companies with Roku more than double ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2021
In what may be the most compelling argument yet to finally e ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Search & Performance Marketing Daily, Joe Mandese - Thursday, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier th ...
- Consumers Plan To Spend As Much Or More Time Watching Live, SVOD And AVOD In Next 6 Months
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
Fully 86% of consumers plan to watch live TV at the sa ...
- Americans Grow More Divided On Permanently Banning Trump Social Media Access
MediaDailyNews, Joe Mandese - Wednesday, May 5, 2021
On the eve of Facebook's board's decision on whether to permanently b ...
- Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'
MediaDailyNews, Joe Mandese - Wednesday, May 5, 2021
Jed Myer will oversee media products, while Susan Lauinger will oversee advertis ...
- Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empath ...
- Consumers Will Pay A Premium For Privacy, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 4, 2021
Those in the 25-34 age group and Android buyers are willing ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This Year
Video Insider, Karlene Lukovitz - Tuesday, May 4, 2021
This year, video buyers say they will spend 56% of their tot ...
- COVID-19 Changes Vehicle Usage, Relationship
Drive Time, Tanya Gazdik - Monday, May 3, 2021
Nine percent of respondents hid in their car from people in the ...
- Play It Again With Retargeting: Brands Cite Channels And Challenges
Email Insider, Ray Schultz - Monday, May 3, 2021
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Googl ...
- Enhanced BAV Becomes WPP's Primary Brand Research Platform
MAD, Steve McClellan - Friday, April 30, 2021
Developed at Y&R years ago, WPP is combining BAV with several oth ...
- 'Trump' Post-Presidency Brand Value Plummets In Every Category
Marketing Politics Weekly, Joe Mandese - Monday, May 3, 2021
The "Donald Trump" brand's value has fallen since the former president w ...
- From 'Mind-Numbing' To 'Bored To Death,' Digital Media Has An Image Problem
RTBlog, Joe Mandese - Monday, May 3, 2021
On the heels of the Association of National Advertisers' announcement that ...
- Streaming's 'Staggering' Disruption Since 2019 Drove Netflix U.S. Share Down Nearly 20 Points
Advanced TV Insider, Karlene Lukovitz - Friday, April 30, 2021
With the last two major SVOD launches in the game as ...
- Biden Ratings Lowest In Modern Presidential History
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
President Joe Biden's televised address to the joint session of Congress Wednesd ...
- Back To (Brick-And-Mortar) School -- Time To Rethink Strategies
Performance Marketing Insider, Laurie Sullivan - Friday, April 30, 2021
It's been a difficult year to socialize and interact -- especially f ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
Research Intelligencer, Joe Mandese - Friday, April 30, 2021
A Standard Media Index analysis of national TV ad spending by ty ...
- Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 29, 2021
BrightEdge, Microsoft and others have seen a renewed focus across healthcare custome ...
- Guess What Marketers Are Searching For (You Guessed It - 'Search')
MediaDailyNews, Michael McLaren - Thursday, April 29, 2021
It's hard to imagine, but search is becoming even more important, ...
- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic ...
- Q1 Streaming Ads Grew As Global Streaming, Social Surged
Digital News Daily, Karlene Lukovitz - Wednesday, April 28, 2021
Global streaming ad impressions rose 13%. Viewing time jumped 36%, with triple-dig ...
- Kantar CEO Nasard Steps Down After 4 Months
MAD, Steve McClellan - Tuesday, April 27, 2021
Nasard and the Kantar board mutually concluded that the role was n ...
- General Motors, NBA Among 100 Most Influential Companies Ranked By 'Time'
Marketing Daily, Tanya Gazdik - Tuesday, April 27, 2021
The most recently founded company on the list is Clubhouse, created ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2021
By one important measure -- the premium advertisers pay to buy short-te ...
- Yelp, Zillow Analyze Digital Nomads
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Ye ...