- Samsung Makes A Case For 40% AVOD Budget Allocations
Video Insider, Karlene Lukovitz - Tuesday, July 13, 2021
A Samsung Ads analysis of data from its 45-million-plus U.S. smart T ...
- Marketing Science Institute Names Lynch Exec Director
MediaDailyNews, Joe Mandese - Friday, July 9, 2021
The Marketing Science Institute (MSI) has named John Lynch Jr. executive direct ...
- Brands Show Heightened Interest In Personalized Content, 'Opt-Out' Too
MediaDailyNews, Michael McLaren - Tuesday, July 6, 2021
In this week's analysis of Bombora's Company Surge data, "real-time personalization," "bra ...
- NCM Taps Long-Time Industry Research Vet Singh To Succeed Pulick
MediaDailyNews, Joe Mandese - Wednesday, July 7, 2021
Cinema advertising network National CineMedia (NCM) has named Manu Singh senior vi ...
- I'm Dreaming Of A Good TV Ad
TV Watch, Wayne Friedman - Tuesday, July 6, 2021
Molson Coors created a lighthearted commercial that viewers could "see" while sleep ...
- TTD: Cord-Cutters Set To Exceed Cable Users, 92% Of Advertisers Say CTV Is As Effective As Linear
Advanced TV Insider, Karlene Lukovitz - Friday, July 2, 2021
Consumer and advertiser surveys for The Trade Desk's latest 'Future of T ...
- Kantar Fills CEO Slot, Goes Outside The Industry
MediaDailyNews, Joe Mandese - Thursday, July 1, 2021
Marketing and media research giant Kantar has reached outside the industry f ...
- Captions Habit Bleeds From Mobile Video Into TV, Laptops
Mobile Insider, Karlene Lukovitz - Thursday, July 1, 2021
Captioned videos are more likely to be watched on TVs and computer ...
- Showtime, Starz, Paramount+ At Greatest Risk For Churn: UBS Survey
Digital News Daily, Karlene Lukovitz - Wednesday, June 30, 2021
Asked about intent to cancel, 39% cited Showtime, while HBO Max a ...
- Cruise, Airlines Ad Spending Lags Behind Customer Readiness
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2021
Cruise and airline spending is down 58% in 2021 compared to 201 ...
- Netflix Should Expand Consumer Products Biz, Explore Ad Option: Analyst
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
The streamer has long resisted a move to add an advertising opti ...
- Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing It
Marketing Politics Weekly, Joe Mandese - Tuesday, June 29, 2021
More than half of Americans have observed a rise in fake and/ ...
- ARF Teams With Vendors To Launch Device Sharing Study, Will Apply To MRC To Accredit It
MediaDailyNews, Joe Mandese - Monday, June 28, 2021
In what appears to be an industry first, the Advertising Research Foundati ...
- ARF Syndicated Study Is A First, And According To Research Chief, May Not Be Its Last
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
The ARF Monday unveiled its first commercial research product, an annual syndicat ...
- Mozilla, Killi Give Consumers Choices On Who Benefits From Their Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 28, 2021
Mozilla is taking a slightly different privacy approach from Apple, Google, a ...
- Still Slow Going For Most U.S. Theatrical Movies, TV Ad Spend
Television News Daily, Wayne Friedman - Monday, June 28, 2021
Key to future gains will be the return of expected big exclusi ...
- Tesla Model 3 Deemed Most-American, GM Takes The Most Spots
Drive Time, Tanya Gazdik - Monday, June 28, 2021
Almost three-quarters of shoppers consider a car's U.S. economic impact a significa ...
- How IBM Watson Advertising Plans To Use AI To Reduce Bias
Performance Marketing Insider, Laurie Sullivan - Monday, June 28, 2021
Developers often are unaware of the bias their models have, and m ...
- Why COVID Was The Real 'Disruption' Winner Of The Lions Festival
RTBlog, Joe Mandese - Monday, June 28, 2021
After spending last week covering the Cannes Lions awards, I can te ...
- Horizon Media's New HIT Squad
Mediapsssst, Richard Whitman - Thursday, June 24, 2021
The Human Intelligence Team, led by Steve Grant, will use insights abo ...
- Guess Which Institution Is The Only One Consumers Feel Is Both Ethical And Competent?
Red, White & Blog, Joe Mandese - Friday, June 25, 2021
This week's Lions festival demonstrates brands are taking on -- and ...
- Report Finds Mobile Benefited From Pandemic, Privacy Concerns Remain Chief Obstacle
Mobile Insider, Joe Mandese - Thursday, June 24, 2021
Two out of three marketers surveyed boosted mobile marketing budgets over t ...
- AI: Experts Voice Concerns Over Its Ethical Design And Focus On Profits, Social Control
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 23, 2021
Experts say there's a lot at stake, and are concerned that ...
- U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
The U.S. ad recovery continued in May, posting a 50.3% increase ov ...
- Pandemic Results In Older Autos On Road
Drive Time, Tanya Gazdik - Monday, June 21, 2021
The average age of light vehicles in operation in the United Stat ...
- Consumers Say Emotional Problems Are Aggravated By Social
Email Marketing Daily, Ray Schultz - Monday, June 21, 2021
Many consumers said social-media exacerbates their emotional issues, but many would gi ...
- GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
While Google and Facebook remain the world's biggest advertising behemoths, four ...
- A Young Media Person's Guide To Evaluating TV Pilots
Research Intelligencer, Steve Sternberg - Monday, June 21, 2021
This year, as the world is inching back to normal, COVID producti ...
- Why YouTube On TV May Be The New Family Viewing Experience
Research Intelligencer, Joe Mandese - Monday, June 21, 2021
Madison Avenue likes to wax nostalgic about a time when families gather ...
- Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially Online
RTBlog, Joe Mandese - Monday, June 21, 2021
Some startling new research from GroupM's Wavemaker unit reveals that the erosi ...