- Starbucks' Reorg Includes New Marketing Approaches, Leadership
Marketing Daily, Karlene Lukovitz - Wednesday, November 14, 2018
Amid a new round of 350 corporate layoffs, changes in digital marketi ...
- The Colonel And Mrs. Butterworth Do 'Dirty Dancing' Proud
Marketing Daily, Karlene Lukovitz - Sunday, November 11, 2018
Clever takeoff ad promotes new Kentucky Friend Chicken & Waffles -- a ...
- Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The robots made their way into the homes of Bravolebs like Jo ...
- Wingstop Sees High Response, ROI, Sales In 4/20 Campaign
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
On Hulu, they ran four 15-second units across a program, each o ...
- Starbucks Says It's Leaning In, Responding To Customers' Feedback
Marketing Daily - Top of the News, Thom Forbes - Friday, November 2, 2018
The chain aims for a more "festive environment" with new holiday cup ...
- Panera Launches Video Series, Adds Bread Disclosure Info
Marketing Daily, Karlene Lukovitz - Thursday, October 25, 2018
The 'Food Interrupted' series and whole-grain content bread disclosures continue the company ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
To be relevant again, the brand had to get back to wh ...
- Isobel Wins Caffe Nero
Around the Net In MAD London, Sean Hargrave - Monday, October 22, 2018
Caffe Nero has handed its creative account to Isobel after a summer-lo ...
- Chipotle Sells Out Of Scratch-and-Sniff Giphy Stickers
Marketing Daily, Karlene Lukovitz - Thursday, October 11, 2018
The brand is rushing to have more of the scented versions ...
- Chevy, Panera, Hungry Howie's Contribute To Breast Cancer Awareness, Research
Marketing Daily, Tanya Gazdik - Sunday, October 7, 2018
Chevrolet's continued support for breast cancer awareness underpins the brand's community-focused marketi ...
- Burger King Spoofs AI's Creative Limits With Nonsensical TV Spots
Marketing Daily, Karlene Lukovitz - Friday, September 28, 2018
Four new ads from David Miami disrupt the usual fast-food close-ups wi ...
- Chipotle Takes Another Tack On 'Real' Food Message
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2018
With new CEO and CMO on board, latest creative takes more serio ...
- El Pollo Loco Print Campaign Celebrates Hispanic Heritage Month
Marketing Daily, Karlene Lukovitz - Friday, September 21, 2018
'L.A. Times' ad series underscores the contributions of Hispanics and all immigran ...
- KFC's Colonel Turns Honey Bear For New Menu Item
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2018
The talking honey-bear bottle is starring in TV spots and social med ...
- Melvin Brewing Plays The Name Game And Wins
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 6, 2018
What's in a name? Everything, according to Melvin Brewing founder Jeremy Toft ...
- Pizza Hut Rolls Out Its First NFL Sponsorship Season Blitz
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2018
In addition to ads featuring Steelers' Antonio Brown and JuJu Smith-Schuster, t ...
- Carl's Jr., Hardee's Woos Young Adults With Froot Loops Donuts
Marketing Daily, Karlene Lukovitz - Friday, August 31, 2018
The QSR brands and Kellogg's both stand to gain from a n ...
- Coca-Cola Splashes Out GBP3.9bn On Costa Coffee
Around the Net In MAD London, Sean Hargrave - Friday, August 31, 2018
"The Drum" is among the many UK publications breaking the news th ...
- Buffalo Wild Wings Partners With DraftKings
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
Creative features a refreshed logo with a softer, more neutral color palet ...
- Voice Assistants Can Get You Coffee And Buy Your Concert Tickets. Sorta
Marketing Daily, P.J. Bednarski - Wednesday, August 29, 2018
Samsung Galaxy Note 9's Bixby partners with Ticketmaster, while Alexa is n ...
- U.S. Ad Market Expands 10% In July, Digital Continues To Be The Beneficiary
Research Intelligencer, Joe Mandese - Monday, August 27, 2018
The national U.S. ad marketplace expanded 10% in July, thanks largely ...
- California Votes To Bar Soda As Default Drink With Kids' Meals
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2018
Bill making water and milk the defaults comes two months after bevera ...
- Taco Bell Spices Up Menu With Rattlesnake Fries
Around the Net In Brand Marketing, Phyllis Fine - Sunday, August 19, 2018
Taco Bell is launching two French-fry variations: Rattlesnake Fries and "Reaper Ran ...
- Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 16, 2018
Some 5% of local businesses don't have listings on any of t ...
- Sonic Vs. Shake Shack: Which Does Better Email?
Around the Net in Email, Ray Schultz - Thursday, August 16, 2018
Sonic and Shake Shack both have robust email marketing programs. How ...
- Hackers Use Chipotle Ad To Spread Malware
Digital News Daily, Laurie Sullivan - Tuesday, August 14, 2018
Confiant identified what its researchers call the "single worst malware redirect attac ...
- QSR Breakfast Consumers Are A Complicated Bunch
Marketing Daily, Karlene Lukovitz - Friday, August 10, 2018
New study defines five target groups based on emotional needs, as we ...
- Marketing Today: Pizza Hut's Zipporah Allen
Marketing Daily, Alan Hart - Wednesday, August 8, 2018
Before Pizza Hut, Allen was at McDonald's for eight years. Perhaps mo ...
- TripAdvisor Business Listings Gain Years Of Review Data Through Uberall Partnership
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 7, 2018
Uberall, which focuses on nearby listings, announced on Tuesday a partnership wi ...