- Nordstrom Teams With Rent The Runway
Marketing Daily, Sarah Mahoney - Friday, July 5, 2019
Rent the Runway is installing drop-off boxes in four Nordstrom stores ...
- Homebase Hires Atomic
Around the Net In MAD London, Sean Hargrave - Friday, July 5, 2019
Homebase has appointed Atomic London to its creative account in a competiti ...
- Amazon Responsible For Defective Product Sold By Outside Vendor, Court Says
Digital News Daily, Wendy Davis - Thursday, July 4, 2019
"There are numerous cases in which neither Amazon nor the party injur ...
- Wish Urges NBA Star To Stay Put
Marketing Daily, Tanya Gazdik - Wednesday, July 3, 2019
Wish is running a series of billboards, mobile digital ads and pri ...
- Plow & Hearth Exec Explains Value Of Email
Around the Net in Email, Ray Schultz - Wednesday, July 3, 2019
Email is different from social media in several ways. Cindy White, seni ...
- Buying From The Heart: The Theory Behind Behavioral Economics
Email Insider, Ray Schultz - Wednesday, July 3, 2019
Consumers are more impulsive than you might think. That's why it pa ...
- Experience, Rather Than Price, Drives Customer Loyalty
Marketing Daily, Laurie Sullivan - Monday, July 1, 2019
The important of building relationships, followed by positive site experiences, is k ...
- Nike Sales Gain On 'Dream' Ads, Sharper Tech
Marketing Daily, Sarah Mahoney - Friday, June 28, 2019
Some analysts say the healthy results are evidence its "Dreaming crazier" strate ...
- Consumers Warm To Shopping Technologies
Connected Thinking, Chuck Martin - Friday, June 28, 2019
Consumers seem to be embracing shopping technologies. However, early steps in t ...
- Target Tackles Prime Day; Amazon Taps Rite Aid Counters
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2019
Target's move emphasizes its physical presence, especially its drive-up and order pick- ...
- Pride Events In NYC Attract Jaguar, Trojan, MassMutual
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2019
Macy's flagship store decorated its windows with a rainbow tribute. Digital billboar ...
- Target Launches Back-To-School - Yes, Already
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 27, 2019
Target is expanding its uniform selection with the Cat & Jack ki ...
- Nine Email Campaign Strategies For Retailers
Around the Net in Email, Ray Schultz - Thursday, June 27, 2019
Email produces conversion rates of up to 50% for retailers. Here a ...
- Trigger Reactions: What Types Of Email Pull Best
Email Insider, Ray Schultz - Thursday, June 27, 2019
Cart abandonment emails do best in several metrics, but not all, ...
- Lululemon Launches Sweat-Life Personal Care Line
Marketing Daily, Sarah Mahoney - Wednesday, June 26, 2019
The company introduced a line of self-care products designed just for athle ...
- Wayfair Staffers Organize Walkout, Protest Sales To Border Camp
Marketing Daily, Sarah Mahoney - Wednesday, June 26, 2019
The protest was organized after CEO Niraj Shah said Wayfair would n ...
- Automated Communications By Brands Frustrates Customers
Connected Thinking, Chuck Martin - Wednesday, June 26, 2019
While brands are moving to automated communications with customers, many of tho ...
- FTC Urged To Investigate Discrimination Based On Data
Digital News Daily, Wendy Davis - Tuesday, June 25, 2019
"Major American corporations, including online and retail businesses, employers and landlords, a ...
- The 'Retail Apocalypse' Is A Cover For High Customer Standards
Marketing Daily, Ben Weiss - Wednesday, June 26, 2019
The idea that online shopping has forced mass store closures is clickba ...
- Prime Day Provokes Excitement, Retailers Ride Amazon's Wave
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2019
The event's original intent was to drive Prime membership, but Prime D ...
- What Consumers Do Not Trust About Technology
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 26, 2019
Search marketers may need to rethink the use of bots and automat ...
- Shopping Rewards App Company Shopkick Sold Again
AI & IoT Daily, Chuck Martin - Tuesday, June 25, 2019
Shopkick, maker of the location-based, pioneering shopping rewards app, was acquired ...
- Kate Spade, Refinery 29 Discuss Film Initiative
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 25, 2019
A partnership between Kate Spade and Refinery 29 aims to give mo ...
- Walmart Deal With Ellen DeGeneres Shows How U.S. Has Changed
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 25, 2019
Walmart has struck a deal with TV show host and comedian Ell ...
- Nike, H&M, Schwinn Join 'Stranger Things' Frenzy
Marketing Daily, Sarah Mahoney - Monday, June 24, 2019
Various brands are hoping their merchandise survives the journey through the Upsi ...
- Youthful Uniqlo Makes A Natural Tie-in With TikTok
Marketing Daily, P.J. Bednarski - Monday, June 24, 2019
The campaign asks users to share their homemade videos wearing clothes fr ...
- Amazon Prime Day Spurs Search Ad, Media Buys
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 25, 2019
Amazon announced Tuesday it will hold Prime Day on July 15 a ...
- Using Email To Drive BOPIS And Increase Store Traffic
Around the Net in Email, Ray Schultz - Friday, June 21, 2019
Retailers are gaining traction with buy-online-pick-up-in-store service (BOPIS). Here’s a guide ...
- How Do You Rate? Email Performance Benchmarks By Industry
Email Insider, Ray Schultz - Friday, June 21, 2019
Campaign Monitor reports average open and click-through rates for several industries. ...
- Microsoft Advertising Editor Now Supports Price Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 19, 2019
Microsoft now allows marketers to manage Price Extensions in Microsoft Advertising Edito ...