- How Advertisers Might Benefit From Google Modernizing Mobile Search
Performance Marketing Insider, Laurie Sullivan - Thursday, October 14, 2021
Google's mobile search now offers a continuous scroll feature. The company's calli ...
- DoorDash Ad Business Grabs Brands With Search, Self-Service Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
DoorDash wants to increase its ad offerings to better compete with Instaca ...
- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
The group will provide an extensive portfolio of omnichannel advertising services design ...
- Microsoft To Remove 'Social' Part Of LinkedIn In China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Microsoft will shut down its current version of LinkedIn in China ...
- Google Countersues Epic Games For Allegedly Violating Developer Agreement
Digital News Daily, Wendy Davis - Tuesday, October 12, 2021
Google claims the "Fortnite" game developer attempted to bypass Google Play sto ...
- Holiday Shopping Is Early, Mobile And Revengeful
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating th ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awarenes ...
- Consumers Abandon Brands After Frustration Over Identity Authentication, CMO Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Consumers prefer to do business with companies that make authentication safe a ...
- Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Mobley comes to Zeta with more than 26 years of experience ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency arou ...
- Google Offers AppSheet Automations In Gmail
Around the Net in Email, Ray Schultz - Tuesday, October 12, 2021
Google is offering a new service to developers: A feature that wi ...
- What's Next In Attention
Digital News Daily, Keith Brewer - Friday, October 8, 2021
Global organizations across the industry are continuing the journey to future-proof technolo ...
- E-Marketing Pre-K: Ecommerce Brands Fail Basic Tests On Their Sites
Email Insider, Ray Schultz - Tuesday, October 12, 2021
Almost 80% of ecommerce brands have no personalization on their sites a ...
- Yelp Looks To Help Service Businesses Stand Out On Its Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 12, 2021
New features for businesses include custom search filters, a new review flo ...
- Ex-Google Cloud Exec Becomes Reddit's First CPO As It Digs Deeper Into Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Pali Bhat, former Google Cloud VP of product and design, will beco ...
- 1-800-Flowers.com Gifting Program Generates Leads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
1-800-Flowers.com launched a gifting site and platform that allows companies to gi ...
- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
A Google TV update will make Google's TV platform more useful f ...
- Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence
Data & Programmatic Insider, Laurie Sullivan - Monday, October 11, 2021
The Weather Company is relying on artificial intelligence to augment the da ...
- FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms
Digital News Daily, Wendy Davis - Friday, October 8, 2021
"The need to protect young people from privacy threats online is mo ...
- GoodRx Finding Ways Other Than Advertising To Drive Revenue
Performance Marketing Insider, Laurie Sullivan - Monday, October 11, 2021
GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creati ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichann ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Wee ...
- Judge Sides With Google In Battle Over 'Passive' Android Data Transfers
Digital News Daily, Wendy Davis - Thursday, October 7, 2021
Google has defeated a lawsuit by Android users who claimed the compa ...
- Fancy Bear Phishing Effort Targets Gmail Users: Report
Email Marketing Daily, Ray Schultz - Friday, October 8, 2021
The phishing emails were blocked and marked as spam. But Google ...
- Slew Of Apps In Addition To Instagram Being Analyzed Amidst Child Safety Concerns
Performance Marketing Insider, Laurie Sullivan - Friday, October 8, 2021
The delay of Instagram's app for kids highlights a need for tight ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holid ...
- Google Moves AdSense To First-Price Auction Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Google will move AdSense for content, video, and games to a first-pri ...
- How Brands Can Best Navigate The Cookie-less Future
Search & Performance Marketing Daily, Josh Perlstein - Friday, October 8, 2021
The elimination of third-party cookies plus other universal identifiers alters the marketi ...
- Google To Settle Long-Running Privacy Battle Over Data Leakage
Digital News Daily, Wendy Davis - Wednesday, October 6, 2021
Google has agreed to settle an 11-year-old privacy battle over allegations th ...