- SMS ASAP: People Who Don't Spend Much Like To Get Quick Discounts Via Text
Email Insider, Ray Schultz - Monday, March 24, 2025
High spenders are less likely to favor SMS, but it can ser ...
- Popups Crop Up: Mailchimp Overhauls Its Opt-In Forms For Mobile Use
Email Insider, Ray Schultz - Thursday, February 27, 2025
The revamp is powered by Amped, a recent Mailchimp acquisition. ...
- Tech Teammates: Firms Line Up To Drive Global Personalization
Email Insider, Ray Schultz - Thursday, February 6, 2025
Movable Ink and Braze say they are supporting personalization in WhatsApp a ...
- Court Strikes Down FCC Lead-Gen Restrictions
MediaDailyNews, Wendy Davis - Tuesday, January 28, 2025
The FCC order aimed to close the "lead generator loophole," which allo ...
- The Text Tide: Consumers Say They Want More SMS Messages
Email Insider, Ray Schultz - Tuesday, January 14, 2025
But they want incentives, exclusive content and brand news, Vibes reports. ...
- A Basketful Of Analytics: New Tools Can Assist Email Marketing
Email Insider, Ray Schultz - Friday, January 10, 2025
Klaviyo has added several capabilities to its AI-driven analytics arsenal. ...
- Touchstone Central: New Tool Allows Email, SMS And Push Measurement
Email Insider, Ray Schultz - Tuesday, December 10, 2024
Omnisend is launching a beta version of a cross-channel reporting platform. ...
- The Email Power Elite: The 3 Levels Of Marketing Sophistication
Email Insider, Ray Schultz - Wednesday, November 13, 2024
Is your firm a baseline marketer, a performance-obsessed marketer or a reven ...
- Why You Should Care About The Racist Text Messaging Campaign
Planning & Buying Insider, Laurie Sullivan - Tuesday, November 12, 2024
Racist text messages targeted at Black men, women and students raised alar ...
- Email Reigns: It's The Most Popular Channel Worldwide
Email Insider, Ray Schultz - Monday, October 21, 2024
Consumers are more likely to trust the brand if it displays ...
- Wordies: This Is How AI Reimagines 1:1 Messaging
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 9, 2024
Braze co-founder and CTO Jon Hyman believes everyone will have their o ...
- On The Radar: How Retailers Can Use Geo-Tracking For Targeting
Email Insider, Ray Schultz - Thursday, September 19, 2024
The new service allows marketers to send emails, texts and notifications ...
- Subtext Partners With News Revenue Hub To Help Newsrooms Use SMS
Publishers Daily, Ray Schultz - Monday, August 26, 2024
Under the partnership, News Revenue Hub - which helps organizations without ...
- Analytics Tie-Up: MessageGears Leverages Google Cloud Tool
Email Insider, Ray Schultz - Thursday, August 8, 2024
Google's BigQuery analytics platform helps brands create email campaigns and build CDP ...
- GenAI For Super-Size Brands: MessageGears Links Up With Snowflake
Email Insider, Ray Schultz - Tuesday, July 16, 2024
The integration with Snowflake Cortex AI will enable users to auto-generate cust ...
- Vendor Contender: Firm Offers AI-Driven Email And SMS
Email Insider, Ray Schultz - Thursday, June 20, 2024
Backstroke, a new company devoted to generative AI, has a large da ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage Prospects
Email Insider, Ray Schultz - Tuesday, May 21, 2024
CallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...
- Phishing, Smishing, Taxes: Scam Artists Are Active As April 15 Approaches
Email Insider, Ray Schultz - Tuesday, April 2, 2024
Email and SMS are being utilized for ever more nefarious schemes, t ...
- Metrics Flatland: Email Senders Saw Tepid Growth In Some Areas Last Year
Email Insider, Ray Schultz - Wednesday, March 20, 2024
Although 2023 was a flat year in terms of retail email metric ...
- Form Follows Function: A Tool For Building Email, SMS Lists
Email Insider, Ray Schultz - Monday, March 11, 2024
Easy user interfaces are needed for onboarding new customers. Sendlane has add ...
- Everywhere All At Once: How Franchise Brands Can Send Localized Email
Email Insider, Ray Schultz - Friday, February 16, 2024
A new tool from ActiveCampaign brings marketing from multiple locations under o ...
- Google Tells Apple Green Bubbles Cost iPhone Users Love
MediaDailyNews, Laurie Sullivan - Wednesday, February 14, 2024
Google launched a video Wednesday to celebrate Valentine's Day. The theme ...
- Spurning Cupid: Brands Are Ignoring Valentine's Day
Email Insider, Ray Schultz - Monday, February 12, 2024
Most ecommerce brands did not send email or SMS messages in 202 ...
- Hitching A Ride: Fraudsters Use Mobile Number Input Fields To Send SMS Messages
Email Insider, Ray Schultz - Tuesday, December 12, 2023
Of all SMS traffic, 1.1% now falls into the category of S ...
- Email Tide: Usage Booms, Especially When Combined With Other Channels
Email Insider, Ray Schultz - Wednesday, December 6, 2023
Monday is the most popular day for sending emails, Customer.io reports. The ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- Black Ink Friday: Getting Your Email Ready For The Big Weekend
Email Insider, Ray Schultz - Tuesday, October 31, 2023
Email is by far the most popular channel with consumers for communicatio ...
- Apple, Get The Message?
Performance Marketing Insider, Laurie Sullivan - Friday, September 22, 2023
Google created a fake video ad for an "iPager" to mock App ...
- Walgreens Aims For More Honest 'Customer-Centricity'
Retail Insider, Sarah Mahoney - Wednesday, August 23, 2023
For the giant drug retailer, using tech to build loyalty means balanci ...