- Merry Mailchimp: Updates Tools For The Holidays, Shopify Integration
Email Insider, Ray Schultz - Tuesday, October 14, 2025
The Mailchimp platform is offering enhanced Shopify integration and SMS capabilities ...
- Holding Customers Tight: Retailers Are Offered A New Loyalty Tool
Email Insider, Ray Schultz - Thursday, September 25, 2025
The alliance between Listrak and Rivo is designed to drive personalized ema ...
- Email Tackle: Personalization And AI Tools For Merchants
Email Insider, Ray Schultz - Tuesday, September 23, 2025
Omnisend is offering new solutions as part of a product upgrade. ...
- SMB Email Haze: They Say It's Effective, But Many Can't Prove The Value
Email Insider, Ray Schultz - Wednesday, September 3, 2025
SMBs see email as their top channel despite difficulty getting people ...
- Tariffs, Beware: Consumers Have Already Seen Price Increases
Email Insider, Ray Schultz - Monday, August 11, 2025
The average consumer now pays $47 more per month thanks to tariff ...
- Losing Links: Are Marketers Ready For Google's FDL Shutdown?
Email Insider, Ray Schultz - Monday, June 30, 2025
App developers have until August 25 to implement a replacement, URLgenius poin ...
- Multichannel Depot: Email, Push, WhatsApp Campaigns From One Location
Email Insider, Ray Schultz - Tuesday, June 24, 2025
Klaviyo is unveiling cross-channel capabilities, with some still in beta. ...
- How Gannett LocaliQ Took AI Voice Agent Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 24, 2025
LocaliQ GM Bill Scanlon believes AI-driven customer engagement is the future ...
- Pairing Up SMS And AI: Study Shows Growth In Both
Email Insider, Ray Schultz - Tuesday, May 27, 2025
Almost two thirds of marketers plan to increase their SMS budget, Decisi ...
- SMS ASAP: People Who Don't Spend Much Like To Get Quick Discounts Via Text
Email Insider, Ray Schultz - Monday, March 24, 2025
High spenders are less likely to favor SMS, but it can ser ...
- Popups Crop Up: Mailchimp Overhauls Its Opt-In Forms For Mobile Use
Email Insider, Ray Schultz - Thursday, February 27, 2025
The revamp is powered by Amped, a recent Mailchimp acquisition. ...
- Tech Teammates: Firms Line Up To Drive Global Personalization
Email Insider, Ray Schultz - Thursday, February 6, 2025
Movable Ink and Braze say they are supporting personalization in WhatsApp a ...
- Court Strikes Down FCC Lead-Gen Restrictions
MediaDailyNews, Wendy Davis - Tuesday, January 28, 2025
The FCC order aimed to close the "lead generator loophole," which allo ...
- The Text Tide: Consumers Say They Want More SMS Messages
Email Insider, Ray Schultz - Tuesday, January 14, 2025
But they want incentives, exclusive content and brand news, Vibes reports. ...
- A Basketful Of Analytics: New Tools Can Assist Email Marketing
Email Insider, Ray Schultz - Friday, January 10, 2025
Klaviyo has added several capabilities to its AI-driven analytics arsenal. ...
- Touchstone Central: New Tool Allows Email, SMS And Push Measurement
Email Insider, Ray Schultz - Tuesday, December 10, 2024
Omnisend is launching a beta version of a cross-channel reporting platform. ...
- The Email Power Elite: The 3 Levels Of Marketing Sophistication
Email Insider, Ray Schultz - Wednesday, November 13, 2024
Is your firm a baseline marketer, a performance-obsessed marketer or a reven ...
- Why You Should Care About The Racist Text Messaging Campaign
Planning & Buying Insider, Laurie Sullivan - Tuesday, November 12, 2024
Racist text messages targeted at Black men, women and students raised alar ...
- Email Reigns: It's The Most Popular Channel Worldwide
Email Insider, Ray Schultz - Monday, October 21, 2024
Consumers are more likely to trust the brand if it displays ...
- Wordies: This Is How AI Reimagines 1:1 Messaging
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 9, 2024
Braze co-founder and CTO Jon Hyman believes everyone will have their o ...
- On The Radar: How Retailers Can Use Geo-Tracking For Targeting
Email Insider, Ray Schultz - Thursday, September 19, 2024
The new service allows marketers to send emails, texts and notifications ...
- Subtext Partners With News Revenue Hub To Help Newsrooms Use SMS
Publishers Daily, Ray Schultz - Monday, August 26, 2024
Under the partnership, News Revenue Hub - which helps organizations without ...
- Analytics Tie-Up: MessageGears Leverages Google Cloud Tool
Email Insider, Ray Schultz - Thursday, August 8, 2024
Google's BigQuery analytics platform helps brands create email campaigns and build CDP ...
- GenAI For Super-Size Brands: MessageGears Links Up With Snowflake
Email Insider, Ray Schultz - Tuesday, July 16, 2024
The integration with Snowflake Cortex AI will enable users to auto-generate cust ...
- Vendor Contender: Firm Offers AI-Driven Email And SMS
Email Insider, Ray Schultz - Thursday, June 20, 2024
Backstroke, a new company devoted to generative AI, has a large da ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage Prospects
Email Insider, Ray Schultz - Tuesday, May 21, 2024
CallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...
- Phishing, Smishing, Taxes: Scam Artists Are Active As April 15 Approaches
Email Insider, Ray Schultz - Tuesday, April 2, 2024
Email and SMS are being utilized for ever more nefarious schemes, t ...
- Metrics Flatland: Email Senders Saw Tepid Growth In Some Areas Last Year
Email Insider, Ray Schultz - Wednesday, March 20, 2024
Although 2023 was a flat year in terms of retail email metric ...
- Form Follows Function: A Tool For Building Email, SMS Lists
Email Insider, Ray Schultz - Monday, March 11, 2024
Easy user interfaces are needed for onboarding new customers. Sendlane has add ...