- GDMA, IPG Find Consumers Becoming Data 'Capitalists,' Willing To Trade Personal Info
MediaDailyNews, Joe Mandese - Tuesday, March 15, 2022
"The vast majority of consumers across markets agree that their data ...
- Streaming Platforms' Volatility: Consumer 'Retention' And 'Churn' Grow
Television News Daily, Wayne Friedman - Tuesday, March 15, 2022
The premium video streaming world continues to be volatile -- with subscribe ...
- Creating A Compelling Discovery, HBO Super App Could Be Tricky
Video Insider, Karlene Lukovitz - Tuesday, March 15, 2022
Can a combined app offer benefits sufficient to attract enough new subscribe ...
- Nielsen Sues TVSquared For Patent Infringement
Digital News Daily, Karlene Lukovitz - Monday, March 14, 2022
The action claims TVSquared, just acquired by Innovid, infringed Nielsen's patented techniq ...
- Baseball Season Saved, But Viewing Challenges Remain
Television News Daily, Wayne Friedman - Friday, March 11, 2022
MLB has averted a major disruption -- if not cancellation -- ...
- Consolidation Coming To Smart TV OS World - Is That What Advertisers Want?
TV Watch, Wayne Friedman - Monday, March 14, 2022
"I think it's inevitable that there's going to be consolidation around ...
- Lower-Priced, Ad-Supported Tiers Drew 32% Of SVODs' Total Sign-Ups In 2021
Advanced TV Insider, Karlene Lukovitz - Friday, March 11, 2022
Premium SVODs saw 42 million-plus sign-ups for lower-cost tiers in 2021, vers ...
- Movie Theatres' Future 'Surge' Pricing: Lessons For Premium Streamers?
TV Watch, Wayne Friedman - Friday, March 11, 2022
High-demand periods on the back of big movie-studio releases could mean highe ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?
MediaDailyNews, Andrew Ransom - Thursday, March 10, 2022
Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- Verizon Tries To Work Its Way Into The TV, Media Ecosystem - Again
TV Watch, Wayne Friedman - Thursday, March 10, 2022
Can Verizon do something with +play -- which it describes as ...
- Apple TV+ Bags MLB Friday Night Streaming Rights
Digital News Daily, Karlene Lukovitz - Wednesday, March 9, 2022
Apple will stream MLB doubleheaders in the U.S. and seven other countri ...
- Netflix CFO On Ad-Supported Tier: 'Never Say Never'
Digital News Daily, Karlene Lukovitz - Wednesday, March 9, 2022
While an ad-supported tier still isn't in Netflix's plans, Spence Neumann acknowledg ...
- Disney+ Will Be 'Careful' With Ad Messaging For Its Ad-Supported Tier, CFO Says
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
Christine McCarthy, senior EVP/CFO, Walt Disney, said the company will be caref ...
- Is Apple Seeking Sports Content To Step Up Apple TV+?
TV Watch, Wayne Friedman - Wednesday, March 9, 2022
Apple is aggressively pursuing NFL Sunday Ticket, the NFL's out-of-market package ...
- Netflix Doc Is Definitive Biography Of Warhol And His World
TVBlog, Adam Buckman - Wednesday, March 9, 2022
It should be obvious to anyone working in any visual media tod ...
- HBO Max Launches In 15 Additional European Countries
Digital News Daily, Karlene Lukovitz - Tuesday, March 8, 2022
HBO Max is now available in 61 territories in Europe and t ...
- Gen Z Watches Nearly As Much TV As Short-Form Video
Video Insider, Karlene Lukovitz - Tuesday, March 8, 2022
Share of time averages 54% for short-form video and 46% for ...
- TikTok, Netflix Join Major News Networks In Russian Withdrawal
Digital News Daily, Karlene Lukovitz - Monday, March 7, 2022
CNN, CBS, ABC, Bloomberg, BBC among news operations suspended after Russian parliame ...
- It's Official: NBCU Ends Key Content Deal With Hulu
Digital News Daily, Karlene Lukovitz - Monday, March 7, 2022
The move is another example of media companies clawing back content f ...
- 'The Batman' Still Batty: $128.5M Warner Bros. Exclusive Opening, No Russia Start
MediaDailyNews, Wayne Friedman - Sunday, March 6, 2022
"The Batman" had the biggest film opening this year and the second-bigge ...
- Disney+'s Cheaper Ad Option Could Mean Less Usage, Subscriber Loss To Competitors: Analyst
Television News Daily, Wayne Friedman - Friday, March 4, 2022
"Disney needs to focus first and foremost on delivering more must-watch, buz ...
- Netflix Suspends Service In Russia Following Halt In Content Production
Television News Daily, Wayne Friedman - Monday, March 7, 2022
Netflix also recently refused to carry 20 Russian free-to-air propaganda channels ...
- For New Streaming Shows, Are TV Producers' Changes Coming With Ads?
TV Watch, Wayne Friedman - Monday, March 7, 2022
Who has the leverage in this competitive digital, connected TV world? T ...
- The Top 5 AVODs Are Duking It Out For A Handful Of Ad Categories
Advanced TV Insider, Karlene Lukovitz - Friday, March 4, 2022
And now a Disney+ AVOD is on the way. ...
- Update: Disney To Launch Ad-Supported Disney+ Tier In U.S This Year, Expand Globally In 2023
Digital News Daily, Karlene Lukovitz - Friday, March 4, 2022
Disney+'s growth rate has slowed, and Disney is intent on achieving ...
- Datonics, Atedra Release New CTV Data Offering
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
Michael Benedek, Datonics CEO, said "the reach is more granular via comprehensi ...
- Comcast Shows Peak Internet Traffic Continued Growth In 2021, Providing More Opportunities To Reach Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
Increased traffic both upstream and downstream for advertisers means greater opportunities ...
- CNN+ To Launch At $2.99, Rise To $5.99, Ad-Supported Version And HBO Max Bundle In Wings
Digital News Daily, Karlene Lukovitz - Thursday, March 3, 2022
WarnerMedia had already made it clear that CNN+ will not be ...
- Disney Signs Horizon Media For Its 'Clean Room' Data Service
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Disney Advertising has signed on Horizon Media as its first partner ...
- CNN+ Plans App, Sets Subscriber Price, With 4-Week Launch Promo
Television News Daily, Wayne Friedman - Thursday, March 3, 2022
CNN also has plans for a CNN app available to subscribers ...