- Automakers' National TV Spending Drops 41%
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2022
Without the Olympics, NBA Finals and Stanley Cup, spending was down f ...
- National TV Ad Spending Slips 1% In Q2
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
National TV ad spend for Q2 was down 1%, with cable ...
- Media Profanity: Don't Call My Business 'Cable'-Like
TV Watch, Wayne Friedman - Wednesday, August 10, 2022
Some analysts are saying that FAST networks -- free, ad-supported television ...
- Peering Into Netflix's Ad-Supported Future: So Many Questions
TVBlog, Adam Buckman - Wednesday, August 10, 2022
One question is: How does Netflix quantify its viewership? Minutes spent watchin ...
- Consumers Scrutinize TV Costs, Consider Over-The-Air Option
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 8, 2022
Many younger Americans who grew up with cable TV and streaming don&rsquo ...
- FuboTV Strikes Content, Network Deal With Reynolds' Maximum Effort Productions
Television News Daily, Wayne Friedman - Monday, August 8, 2022
The deal includes a first-look deal for unscripted TV content and ...
- VAB Finds 85% Of TV Networks Using New Measurement
Television News Daily, Wayne Friedman - Monday, August 8, 2022
Eighty-five percent of TV networks are using new measurement currencies and too ...
- HBO Max Ad Option One Year In: Slow Growth, Estimated At 1.9M Subs
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
HBO Max is showing only slow gains in subscribers for its ad-support ...
- Stream This: As One Longtime Network Soap Leaves Linear TV, What Remains?
TV Watch, Wayne Friedman - Tuesday, August 9, 2022
If you had any doubts that streaming would not dramatically change line ...
- Games Adults Play: ABC's 'Final Straw' Defines Our Era of Immaturity
TVBlog, Adam Buckman - Tuesday, August 9, 2022
The game show is similar to Jenga, and also to the pili ...
- Streaming Satisfaction: Netflix Drops, HBO Max Is Tops -- Including In Ad-Supported Ranking
Video Insider, Karlene Lukovitz - Tuesday, August 9, 2022
Netflix has dropped from first to fourth in overall satisfaction. Among ad-support ...
- U.S. TV Leads Surge In Global Media Costs
Digital News Daily, Karlene Lukovitz - Monday, August 8, 2022
U.S. TV CPMs are up nearly 40% from 2019 pre-pandemic levels, accordi ...
- Why GroupM Is Still Bullish, Why More Marketers Need To Be Contrarians
RTBlog, Joe Mandese - Monday, August 8, 2022
We're in a Golden Age of agency business intelligence and GroupM's "Th ...
- NFL Appeals Watson's 6-Game Suspension: Do TV Marketers Hang In The Balance?
TV Watch, Wayne Friedman - Monday, August 8, 2022
Will the patina of the NFL -- the leading TV franchise ...
- Creator Of Hulu Show 'This Fool' Is No Fool
TVBlog, Adam Buckman - Monday, August 8, 2022
Unlike so many other so-called comedies on TV and streaming these day ...
- Will FASTs Drive A Boom In Branded-Content Channels?
Advanced TV Insider, Karlene Lukovitz - Friday, August 5, 2022
In theory, this rapidly expanding platform lends itself perfectly to branded channel ...
- Warner Bros. Discovery Plans Summer 2023 HBO Max - Discovery+ Merger, Followed By FAST Launch
Digital News Daily, Karlene Lukovitz - Friday, August 5, 2022
Q2 subscriptions across all WBD streamers rose by 1.7 million vs. Q ...
- Paramount+ Adds 3.7M Subs In Q2, Overall D2C Revenue Up 56%
Digital News Daily, Karlene Lukovitz - Thursday, August 4, 2022
But stalled revenue growth in the TV business resulted in operating prof ...
- 'Cancel Netflix' Searches Soar On News That 'First Kill' Is Dead
Digital News Daily, Karlene Lukovitz - Thursday, August 4, 2022
Producing teen shows that meet performance thresholds has proved tough for maj ...
- Warner Bros. Discovery Scraps $90M 'Batgirl' Flick, Rumors Fly About Impending Strategic Revelations
Digital News Daily, Karlene Lukovitz - Wednesday, August 3, 2022
WBD also shelved a $40M Scooby-Doo movie. Cost-cutting and strategic refocus appe ...
- Linear TV Down In Major Markets, On-Demand To Surpass Linear In U.S. This Year
Digital News Daily, Karlene Lukovitz - Tuesday, August 2, 2022
Long-form and social media viewing time increased. ...
- Connected TV Looks To Maintain 'Shiny New Thing' Status
TV Watch, Wayne Friedman - Tuesday, August 2, 2022
Want some hope in an otherwise questionable TV marketplace with a probab ...
- CTV Fraud Found 83% Lower With Fully On-Screen Delivery Than When 'TV Off' Is Uncontrolled
Video Insider, Karlene Lukovitz - Tuesday, August 2, 2022
Eliminating delivery to TVs that are actually turned off also improves engagemen ...
- Many Big Brands Are Missing The Boat On Ad-Supported Kids' CTV: Analysis
Digital News Daily, Karlene Lukovitz - Monday, August 1, 2022
Media-buying silos are limiting uptake of cost-efficient ad-supported kids' content on AVO ...
- Charter Loses Broadband Customers, Ad Revenues 12% Higher
Television News Daily, Wayne Friedman - Friday, July 29, 2022
Charter followed Comcast the day before with a second quarter of close ...
- Trump Duffs For LIV Golf, But Where's The TV Coverage?
TV Watch, Wayne Friedman - Monday, August 1, 2022
LIV Golf is backed by the Saudi Arabian Public Investment Fund, whi ...
- Their Lives As Rolling Stones: Band Members Have Their Say
TVBlog, Adam Buckman - Monday, August 1, 2022
Four members of the Rolling Stones each have their say in t ...
- Peacock's Subscriber Stall: Another 'Streaming Recession' Indicator?
Advanced TV Insider, Karlene Lukovitz - Thursday, July 28, 2022
Peacock is the latest major streamer to see subscriber growth fizzle. Growi ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- NBCU Q2 Ad Revenue Slips, Estimates $2.5B Loss For Peacock For 2022
Television News Daily, Wayne Friedman - Thursday, July 28, 2022
NBCU says its ad revenue dropped 1.3% due to a decline ...