- HBO/HBO Max Top All Networks, Streamers With 38 Emmys, 'White Lotus' Wins Big
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
HBO/HBO Max topped all networks and streamers with 38 wins for t ...
- GM Becomes First Partner For NBCUnified Platform To Match Consumer Data For Insights
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
The deal allows for integration of GM's data on its consumer automoti ...
- Will Disney's 'Hard' Bundle Be Hard To Come By?
TV Watch, Wayne Friedman - Tuesday, September 13, 2022
Premium streamers will soon need to make tough choices: Continue to spe ...
- Brand Extensions Are All The Rage In Fall Network Lineups
TVBlog, Adam Buckman - Tuesday, September 13, 2022
Legacy networks are relying more and more on brand extensions of sho ...
- Streaming: Big-Screen Device Competition Heats Up In Q2
Digital News Daily, Karlene Lukovitz - Monday, September 12, 2022
While Roku is still by far No. 1, several smaller competitors gain ...
- Disney+, TikTok and Pfizer Shake Up Loyalty Landscape
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 12, 2022
Brand Keys' new ranking shows how the fading pandemic is reshaping t ...
- Comscore Strikes 'Advanced Audiences' Deal With Fox TV Stations
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Fox says the Comscore deal means it can now use significantly larg ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic Service
Television News Daily, Wayne Friedman - Monday, September 12, 2022
The service will give advertisers across its TV homes the ability ...
- NFL TV Advertising Won't Save National TV Ad Revenue In Recessionary Economy
TV Watch, Wayne Friedman - Monday, September 12, 2022
While national TV advertising will recover somewhat in Q4 thanks to continu ...
- State Farm Embraces Start Of Football With Ads To Break In NFL Season Opener
Marketing Daily, Todd Wasserman - Thursday, September 8, 2022
State Farm is embracing the football season with new ads featuring N ...
- Queen Elizabeth II's Relationship With Media Technology
Performance Marketing Insider, Laurie Sullivan - Friday, September 9, 2022
Queen Elizabeth II realized the connection that technology and the internet cou ...
- Iger: Linear TV Near A 'Great Precipice,' Tough Future For Streamers
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Not all big media-based streamers will make it, said Bob Iger, form ...
- Still Making Cash Registers Ring, 'Top Gun Maverick' Will Have To Wait For Paramount+ Streaming
TV Watch, Wayne Friedman - Thursday, September 8, 2022
Old-school theatrical release thinking has returned for major movie and TV stud ...
- Thrill Is Gone As Audiences Dwindle For Emmys, Other Awards Shows
TVBlog, Adam Buckman - Friday, September 9, 2022
Few annual events on TV symbolize the flattening and fractionalization of o ...
- 67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point
Advanced TV Insider, Karlene Lukovitz - Thursday, September 8, 2022
Nearly half of of teams responsible for addressable TV advertising cover bo ...
- It's Official: Cineworld Group Files For Bankruptcy In U.S.
Digital News Daily, Karlene Lukovitz - Thursday, September 8, 2022
The world's second-largest movie-chain company has secured $1.94 billion in debtor-in-possession financi ...
- Intuit Mailchimp Markets Email Services Based On Precise Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Intuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...
- ESPN's 'College GameDay' Adds Sponsors DoorDash, Old Dominion To Returning Ad Partners
Television News Daily, Wayne Friedman - Wednesday, September 7, 2022
All brand sponsors will appear throughout the show for the entire 2022-20 ...
- Super Bowl 95% Sold, Many Spots Topping $7M
Television News Daily, Wayne Friedman - Wednesday, September 7, 2022
The Super Bowl in Feb. 2023 will see 30-second commercial time toppi ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Crossover This: TV Pushes Fall Season Launches, Streamers Gain Ground
TV Watch, Wayne Friedman - Thursday, September 8, 2022
The fall TV season is coming -- whatever that means these day ...
- Fox Hopes For Chart-Topping Hit With Country Music Drama
TVBlog, Adam Buckman - Thursday, September 8, 2022
"Monarch," starring Susan Sarandon and Trace Adkins, premieres this Sunday night aft ...
- LG Will Feature NFTs On Its Smart TVs
Digital News Daily, Colin Kirkland - Tuesday, September 6, 2022
The LG Art Lab is a new NFT marketplace where users c ...
- FreeWheel Names First Chief Strategy Officer
Digital News Daily, Karlene Lukovitz - Wednesday, September 7, 2022
Soo Jin Oh will focus on developing strategic plans and enhancing operatio ...
- Sandy Hook Promise PSA Wins Commercial Emmy
MAD, Steve McClellan - Tuesday, September 6, 2022
The PSA featured real victims of mass shootings that altered their liv ...
- Automotive National TV Spending Down 19% In August
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 6, 2022
One of the biggest differences year-over-year in August is that Toyota's spe ...
- TV, AVOD Ad-Spending Growth To Slow To 4.3% This Year
Television News Daily, Wayne Friedman - Tuesday, September 6, 2022
Growth for this year's traditional TV and AVOD ad revenue is project ...
- Too Many Political Ads This Season? It Could Mean TV Stations Cashing In
TV Watch, Wayne Friedman - Wednesday, September 7, 2022
Too many TV ads on TV? That depends on your side ...
- Hulu Series 'Wedding Season' Takes The Cake
TVBlog, Adam Buckman - Wednesday, September 7, 2022
The onset of September is an appropriate time of the year f ...
- TV Station Ad Revenues Forecast To Rise 18% To $24.15B In 2022: S&P Kagan
Television News Daily, Wayne Friedman - Friday, September 2, 2022
S&P Kagan estimates 2023 will sink back 10% to around $22 billi ...