- Screenvision To Be Included In Strata Local Media Systems
MediaDailyNews, Wayne Friedman - Thursday, July 20, 2017
In-theater ads in Screenvision's pre-show, called "Front + Center," will be includ ...
- Those Lazy, Hazy, Crazy Days Of Summer
Television News Daily, Gary Holmes - Thursday, July 20, 2017
When people look back and romanticize the summers of their youth, th ...
- Nielsen To Include VOD Ratings In Key Media Planning Tool
Television News Daily, Wayne Friedman - Thursday, July 20, 2017
Nielsen wants to make it easier for media buyers looking to b ...
- Is A TV/Retail Company Merger Viable?
TV Watch, Wayne Friedman - Friday, July 21, 2017
Some believe the next big TV innovation might actually be Amazon ...
- O.J. Parole Telecast Had Suspense, Thrills And A Surprise Ending
TVBlog, Adam Buckman - Friday, July 21, 2017
Discussions of who aired what during live events such as O.J.'s paro ...
- NBC News Launches Snapchat Show
Around the Net In Digital, Gavin O'Malley - Wednesday, July 19, 2017
NBC News is launching a news show for Snapchat. Dubbed “Stay Tuned,&rdqu ...
- Study: 100% Now Use First-Party Data To Retarget
Digital News Daily, Philip Rosenstein - Thursday, July 20, 2017
The number of video/TV campaigns using first-party data more than doubled betwe ...
- Report: Discovery, Scripps Consider Merger
Television News Daily, Wayne Friedman - Wednesday, July 19, 2017
Media analysts suggest a possible deal could come in response to fast-movi ...
- 2 Major Cable TV Stocks Rise On Discovery/Scripps News
Television News Daily, Wayne Friedman - Wednesday, July 19, 2017
AMC Networks and Viacom witnessed higher stock pricing in mid-day Wednesday tradi ...
- Cable Networks Contemplate Major Merger - Does It Matter?
TV Watch, Wayne Friedman - Thursday, July 20, 2017
New, cheaper TV packages of networks -- the ones that cost $ ...
- Homeward Bound? Parole Hearing Puts O.J. Back In The TV Spotlight
TVBlog, Adam Buckman - Thursday, July 20, 2017
The summer's most unusual live TV show originates from a parole boa ...
- Traditional TV Viewing: Biggest Decline From Teens, Young Adults
Television News Daily, Wayne Friedman - Tuesday, July 18, 2017
Traditional TV program viewing plus three days of time-shifted viewing (L3) amo ...
- Strong TV Upfront Gains, Revenues Hit $19.7B
Television News Daily, Wayne Friedman - Tuesday, July 18, 2017
TV's upfront advertising market for prime time over-delivered -- for both broadca ...
- Is Ad-Supported TV Better Than Ad-Free TV?
TV Watch, Wayne Friedman - Wednesday, July 19, 2017
Can ad-supported TV programs offer any of the same evidence for grow ...
- World Doesn't End As Woman Gets Title Role In 'Doctor Who'
TVBlog, Adam Buckman - Wednesday, July 19, 2017
The BBC did a very 21st-century thing: They gave the title charact ...
- ABC News Bows 'The Briefing Room'
Around The Net In Television, Gavin O'Malley - Monday, July 17, 2017
ABC News this week is expected to debut "The Briefing Room," ...
- GroupM Shifts Target, NBCU Accounts To Essence
MAD, Steve McClellan - Monday, July 17, 2017
NBCUniversal will shift from sister agency Maxus, which is being merged in ...
- Netflix Stock Soars On Higher Subscriber Gains
Television News Daily, Wayne Friedman - Monday, July 17, 2017
Netflix added 5.2 million subscribers during the second-quarter reporting period -- n ...
- Internet-Based Content Has Mixed Record As TV Shows
TV Watch, Wayne Friedman - Tuesday, July 18, 2017
Virtually all of network TV has had trouble producing successful TV sho ...
- Fall Preview: 'Young Sheldon' -- Can A 'Big Bang' Strike Twice?
TVBlog, Adam Buckman - Tuesday, July 18, 2017
Of all the fall pilots the networks have provided for preview, t ...
- Roku Readying IPO At $1B Valuation
Around The Net In Television, Gavin O'Malley - Friday, July 14, 2017
Roku is reportedly readying its public offering. As such, “The Los Gato ...
- Netflix And Amazon Swimming In Emmy Nominations
Around The Net In Television, Gavin O'Malley - Friday, July 14, 2017
Axios credits streaming companies like Netflix and Amazon for racking up ...
- Kelley Blue Book Promotes Price Tool
Marketing Daily, Tanya Gazdik - Monday, July 17, 2017
Negotiating a fair purchase price remains one of the most frustrating par ...
- Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness Seen
MediaDailyNews, Joe Mandese - Monday, July 17, 2017
Driven by a surge in mobile consumption, the "online" video advertising marketpla ...
- TV Stations' Local News Viewership Continues Decline
Television News Daily, Wayne Friedman - Friday, July 14, 2017
All four main local TV newscasts sank in 2016 versus 2015, wh ...
- Traditional TV's Upfront Continues Winning Streak
TV Watch, Wayne Friedman - Monday, July 17, 2017
Analysts now say upfront revenue volume for the four major broadcast networ ...
- Who Got Emmy Nominations? Everybody, It Seemed Like
TVBlog, Adam Buckman - Monday, July 17, 2017
The Emmys are beginning to seem like a kids' sports event whe ...
- Could Advanced TV Advertising Be A $100B Business?
TV Watch, Wayne Friedman - Friday, July 14, 2017
For a long time, we have heard euphoric descriptions about the n ...
- In Pantheon Of Current TV Shows, 'Game of Thrones' Reigns Supreme
TVBlog, Adam Buckman - Friday, July 14, 2017
Is "Game of Thrones" the last great television show? Maybe. At a ...
- Performance Is New Programmatic In TV Advertising
Media Insider, Dave Morgan - Thursday, July 13, 2017
TV ads are about to undergo a huge shift in how th ...