- Sprite Releases Its First Music Video, New TV Spot
Marketing Daily, Karlene Lukovitz - Saturday, June 24, 2017
The seasonal campaign, part of the brand's "Wanna Sprite" umbrella campaign, ...
- CFOs Favor 'WSJ,' 'The Economist' As News Consumers
Publishers Daily, Sara Guaglione - Friday, June 23, 2017
Every quarter, the report, called "CFO Signals" tracks the thinking and actio ...
- AI: The Future Of Digital Marketing (And Everything Else)
RTBlog, Philip Rosenstein - Monday, June 26, 2017
The idea of artificial intelligence (AI) has been around for decades, a ...
- Hulu Live Could Pull In $500 Million In Yearly Revenues
Television News Daily, Wayne Friedman - Friday, June 23, 2017
Hulu's new live package of linear TV networks could add major ...
- Gross Profits Decline For Cable, Diversification Adds Revenue Sources
Television News Daily, Wayne Friedman - Friday, June 23, 2017
Traditional cable TV operators' continued loss of video subscribers will translate in ...
- TV Now Has Shorter Seasons, But Will We See 10-Minute Episodes?
TV Watch, Wayne Friedman - Monday, June 26, 2017
For years, media critics have grumbled about the number of episodes p ...
- Mike Myers Is A Cheeky Monkey As Host Of New 'Gong Show'
TVBlog, Adam Buckman - Monday, June 26, 2017
As the news that Maitland is really Myers is making the round ...
- Nielsen Extends Measurement Deal For The YouTube Mobile App
Digital News Daily, Wayne Friedman - Thursday, June 22, 2017
Nielsen says its Digital Ad Ratings will now provide cross-device measurement ...
- Audience Is King And Other Musings From Sorrell-Howard-Kraft Cannes Talk
MediaPost Live, Larissa Faw - Friday, June 23, 2017
Director Ron Howard joined NFL Patriots owner Robert Kraft and WPP C ...
- Mediaocean To Incorporate comScore Demo Data Into TV Systems
Television News Daily, Wayne Friedman - Thursday, June 22, 2017
Data integration is available starting this week for Mediaocean's Spectra OX a ...
- Promotional Malpractice Will Cause Some New Shows To Fail
Television News Daily, Steve Sternberg - Thursday, June 22, 2017
Cable networks long ago realized the best way to grow their audien ...
- Next Generation Of Cable TV Networks Could Be Skinny Bundles
TV Watch, Wayne Friedman - Friday, June 23, 2017
New types of cable-like TV networks for OTT services are coming fr ...
- No Place To Hide When Terror Comes To A Tiny House
TVBlog, Adam Buckman - Friday, June 23, 2017
It was inevitable that the people who make women-in-peril movies at Lifeti ...
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity Networks
Digital News Daily, Philip Rosenstein - Thursday, June 22, 2017
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships wi ...
- U.S. Ad Spend Rises In May, Digital Up 16%
MediaDailyNews, Wayne Friedman - Wednesday, June 21, 2017
National TV improved 2%, with broadcast up 1% and cable adding 2 ...
- Winter Has Come: HBO Hijacks Summer Solstice For 'Game Of Thrones' Campaign
MediaDailyNews, Joe Mandese - Wednesday, June 21, 2017
Beginning at noon today, HBO kicks off a social media campaign "winterizin ...
- Snap Is Getting Desperate
Mobile Insider, Gavin O'Malley - Thursday, June 22, 2017
Snap just announced a two-year content-development deal with Time Warner, yet analys ...
- OTT Hits 51 Million U.S. Homes, Streaming Rises In Popularity
Television News Daily, Wayne Friedman - Wednesday, June 21, 2017
OTT now has 51 million TV viewing households -- and 3.1 milli ...
- In The Race for Local Ad Dollars, Are Big Tech Plans Enough?
TV Watch, Wayne Friedman - Thursday, June 22, 2017
That is what the new proposed ATSC 3.0 standard is about. ...
- At Last, Nightmare Of Awful 'Fargo' Season Ends On FX
TVBlog, Adam Buckman - Thursday, June 22, 2017
Well, that was disappointing -- surprising too because I had held o ...
- Democratic Senators Warn Against AT&T-Time Warner Merger
Digital News Daily, Wendy Davis - Wednesday, June 21, 2017
AT&T's planned $85 billion merger with Time Warner will lead to "high ...
- Fake News Hacks Fare Poorly On TV
Publishing Insider, Erik Sass - Wednesday, June 21, 2017
Between Breitbar'ts Alex Marlow appearance on HBO's 'Real Time' and Alex Jon ...
- Fox Commits To 6-Second Spots On YouTube
Television News Daily, Wayne Friedman - Tuesday, June 20, 2017
The companies say the commercials are non-skippable video ads, which will al ...
- Internet-Connected TV Viewing Higher, Overall TV Usage Drops
Television News Daily, Wayne Friedman - Tuesday, June 20, 2017
Viewing on Internet-connected TV devices is now up more than 50% vers ...
- Vice Media Ramps Up Millennial-Focused Media Effort
TV Watch, Wayne Friedman - Wednesday, June 21, 2017
Currently, two of Vice Media's highest-profile media assets are its basic cab ...
- CBS Daytime Time Warp: If It Still Works, Why Fix It?
TVBlog, Adam Buckman - Wednesday, June 21, 2017
Flying in the face of those who would disrupt daytime television, C ...
- YouTube Gives Kids Access To LGBTQ Video
Around the Net In Digital, Gavin O'Malley - Tuesday, June 20, 2017
YouTube has decided to make all PG-rated LGBTQ-related video accessible in Restrict ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17
Digital News Daily, Tobi Elkin - Tuesday, June 20, 2017
The findings of a new report revealed that mobile video click fra ...
- Snap, Time Warner Team To Develop Snapchat Shows
Digital News Daily, Gavin O'Malley - Monday, June 19, 2017
Given young consumers' obsession with Snapchat, creating content for the platform ...
- Charter Urges Judge To Throw Out NY's Suit Over Slow Web Connections
Digital News Daily, Wendy Davis - Tuesday, June 20, 2017
Cable company Charter is asking a judge to dismiss a lawsuit ...