- IPG's Magna Strikes Targeted Ad Deal With Roku
Television News Daily, Wayne Friedman - Wednesday, January 25, 2017
Advertising clients of Magna, which develops intelligence, investment and innovation strategies, wi ...
- Extreme Reach Kicks Off Campaign To Stream TV Ads Cross-Platform
Television News Daily, Laurie Sullivan - Wednesday, January 25, 2017
Extreme Reach has launched a marketing campaign for a new cloud-based vid ...
- ABC Pulls In Google For TGIT Lineup, Personalizes Cross-Channel Campaign
Television News Daily, Laurie Sullivan - Wednesday, January 25, 2017
ABC has been working closely with Google to develop a cross-channel campai ...
- Comcast Adds More Cable Subscribers, Profits Improve
Television News Daily, Wayne Friedman - Thursday, January 26, 2017
Comcast says it has recorded "the best video customer results in ...
- Mixed Results For 4Q TV Station Ad Revs
TV Watch, Wayne Friedman - Thursday, January 26, 2017
Even despite the somewhat lower-than-expected political advertising revenues, some TV station grou ...
- A Feminist Icon? To Millions Of Us, She Was Just Our Mary
TVBlog, Adam Buckman - Thursday, January 26, 2017
In the wake of Mary Tyler Moore's death, much has been sa ...
- T-Mobile Gives Former AT&T Free Year Of Hulu
Around the Net in Mobile, Gavin O'Malley - Wednesday, January 25, 2017
In December, T-Mobile ran a promotion which offered customers switching from AT& ...
- Humpty Dumpty To Star In Super Bowl Ad For TurboTax
MAD, Amy Corr - Tuesday, January 24, 2017
In "Humpty Fall," created by Wieden+Kennedy Portland and directed by Ivan Zachari ...
- U.S. Media Spend Up 7% In 2016, Digital Best Performer
MediaDailyNews, Wayne Friedman - Tuesday, January 24, 2017
Digital media was again the star performer among all media categories ...
- Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2017
Sight, sound and motion have long been the Holy Trinity of Madis ...
- NEW! This Half House Has Faster Internet Than You
Out to Launch, Amy Corr - Tuesday, January 24, 2017
It's okay to cry over spilled Canadian milk. Follow the "Lady ...
- A Trip To Israel Is More Than A Vacation
Out to Launch, Amy Corr - Wednesday, January 25, 2017
The Woo launched a TV campaign in India for the Israel Minist ...
- VideoAmp, Grapeshot Partner To Enhance Keyword Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, January 25, 2017
VideoAmp and Grapeshot announced on Wednesday a partnership integrating Grapeshot's Live Audien ...
- Super Bowl Ads Get Mixed Signals From 'Cautious Consumerism'
SearchBlog, Laurie Sullivan - Wednesday, January 25, 2017
Consumer confidence rose in December 2016 and dipped 2% in January 201 ...
- TV Oscar Spend Hits Nearly $125M
Television News Daily, Wayne Friedman - Tuesday, January 24, 2017
Nine movies nominated for the Oscar Best Picture award on Tuesday ha ...
- TV Promos: Missing The Boat?
TV Everywhere, Steve Sternberg - Wednesday, January 25, 2017
As I've written on several previous occasions, not being able to promo ...
- High Prices Mean Fewer Unscripted TV Shows On Cable Networks
TV Watch, Wayne Friedman - Wednesday, January 25, 2017
In recent years, it has been original programming of all kinds th ...
- In A World Where All Young Viewers Hate Trump, 'SNL' Plays It Safe
TVBlog, Adam Buckman - Wednesday, January 25, 2017
So maybe not all young people hate Trump. But the ones w ...
- Celebrities Tapped For Super Bowl Spots
Around The Net In Television, Gavin O'Malley - Tuesday, January 24, 2017
Drinks company Bai Brands announced last week that pop star Justin Timberlak ...
- Bud Light Unveils First 'Famous Among Friends' Ad
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2017
The first Bud Light ad in the new, long-term creative platform end ...
- Duracell Trusts In Its Power
Marketing Daily, Aaron Baar - Tuesday, January 24, 2017
In a fortuitous (and strategic) bit of timing, the well-known battery bra ...
- Pro-Sessions TV Ad Pushes AG Confirmation
Marketing Politics Daily, Philip Rosenstein - Tuesday, January 24, 2017
A pro-Trump super PAC is running an ad for U.S. Attorney Gener ...
- What's Working -- And Not -- In TV Measurement? Q&A With Lotame's Ryan Reed
MediaDailyNews, Charlene Weisler - Monday, January 23, 2017
Ryan Reed, director of television and video solutions at Lotame, started h ...
- For Every Stupid Ad Cliche In the Super Bowl This Brand Will Donate Thousands to Boys and Girls Clubs of Southern California
Mediapsssst, Richard Whitman - Monday, January 23, 2017
Rather than contribute to this annual rite of stupidity, Secret Weapon Marketi ...
- Tapad, WideOrbit Partner To Provide Cross-Screen Programmatic TV Buying
Real-Time Daily, Philip Rosenstein - Tuesday, January 24, 2017
Tapad and WideOrbit have partnered to develop a programmatic TV-buying platform power ...
- Fox News Tops Rivals For Inaugural Viewers
Television News Daily, Wayne Friedman - Monday, January 23, 2017
Fox News Channel pulled in the best viewing numbers for the presidenti ...
- Weak Ad Gains For Basic Cable, Higher Growth Forecast
Television News Daily, Wayne Friedman - Monday, January 23, 2017
Advertising gains will rise because of new metrics, according to a n ...
- Trump Inauguration Media Data -- TV, Digital -- Does It Matter?
TV Watch, Wayne Friedman - Tuesday, January 24, 2017
White House press secretary Sean Spicer keeps insisting that if you a ...
- Sad Archie And His Angst-Ridden Friends Populate New 'Riverdale'
TVBlog, Adam Buckman - Tuesday, January 24, 2017
It's a sign of the times when a network makes a live-acti ...
- FTC Extends Privacy Principles To Cross-Device
Daily Online Examiner, Wendy Davis - Monday, January 23, 2017
Ad-tech companies that track consumers across their smartphones, laptops and other devic ...