- Charles Schwab Debuts Digital Platform
Out to Launch, Amy Corr - Wednesday, May 6, 2015
Charles Schwab launched an ad campaign to promote its new digital platfor ...
- Finding Those Solid Ad Revenue Stories -- Amid A Possible History-Making Upfront
TV Watch, Wayne Friedman - Wednesday, May 6, 2015
Look closely. Two independent TV network groups are preening a bit: A ...
- Trans-Parent: Kardashians Want A Piece Of Jenner's Transgender Story
TVBlog, Adam Buckman - Wednesday, May 6, 2015
The savvy Kardashian clan has finally figured out a way to capitali ...
- CBS Says Its Viewers Are Bigger Consumers Than Rivals
MediaDailyNews, Wayne Friedman - Monday, May 4, 2015
Heading into the upfront marketplace, CBS now claims No. 1 status acro ...
- NBC TV Revs Drop, Films And Theme Parks Rise
MediaDailyNews, Wayne Friedman - Monday, May 4, 2015
Overall revenue for NBCUniversal sank 4.0% to $6.6 billion. Excluding any spor ...
- Major Radio Broadcasters Record Fallen Revs
MediaDailyNews, Erik Sass - Monday, May 4, 2015
The first quarter of the year was not kind to the rad ...
- NEW! Cox Commications Is The Unofficial Sponsor Of Binge-Watching
Out to Launch, Amy Corr - Monday, May 4, 2015
Cox Communications has anointed itself the "official sponsor of binge-watching," given i ...
- Netflix Warns Of Threat Posed By AT&T-DirecTV Merger
PolicyBlog, Wendy Davis - Tuesday, May 5, 2015
Days after Comcast called off its $46 billion merger with Time Warn ...
- Big Pay-Per-View Events Can Rack Up Millions In Revenue. Any More Takers?
TV Watch, Wayne Friedman - Tuesday, May 5, 2015
Have you forgotten what revenue the seemingly nostalgic pay-per-view platform can provid ...
- Big Question For NBC's 'Manson' Plan: Is It Good Enough To Binge-Watch?
TVBlog, Adam Buckman - Tuesday, May 5, 2015
NBC's plan to make its upcoming Charles Manson miniseries available for streami ...
- Ram Back As Official Truck Of The Kentucky Derby
Marketing Daily, Karl Greenberg - Friday, May 1, 2015
One of the two spots for the Fiat Chrysler Automobile U.S. tru ...
- Chobani Launches Lifestyle-Themed Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
The ads, which will run on television during prime time through t ...
- Supercuts Tackles Selfie Phenomenon
Marketing Daily, Aaron Baar - Sunday, May 3, 2015
In this era of selfies, it's important to look your best ...
- Video Tech Kick-Starts More TV Viewing
MediaDailyNews, Wayne Friedman - Friday, May 1, 2015
New video technology is yielding more overall TV-video viewing and more gro ...
- Mayweather vs. Pacquiao Won On Twitter, If Nowhere Else
The Social Graf, Erik Sass - Monday, May 4, 2015
It may well have been the most boring boxing match in histor ...
- NBC Tries Binge-Viewing -- And That Ain't All Bad
TV Watch, Wayne Friedman - Monday, May 4, 2015
Like any good TV network, NBC, in closely reading the tea-leaves abo ...
- 'Traditional' Upfront Season Gives Way To Anything-Goes 'Content' Bazaar
TVBlog, Adam Buckman - Monday, May 4, 2015
When the upfront presentations finally conclude on May 14, they will ha ...
- Moneyball 2.0
Audience Buying Insider, Justin Evans - Friday, May 1, 2015
Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressi ...
- NBCUniversal's 'The Blacklist' Drives Mustang GT In Custom Campaign
Marketing Daily, Karl Greenberg - Thursday, April 30, 2015
The ads will also run on May 7 and the May ...
- Cablevision To Launch Data Tool To Optimize TV Campaigns
MediaDailyNews, Wayne Friedman - Thursday, April 30, 2015
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp ...
- Time Inc. Bows New Shows, Adds Video Partners
MediaDailyNews, Erik Sass - Thursday, April 30, 2015
In the digital media era, magazine publishers are also video networks, a ...
- NEW! Subaru BRZ Lets Regular Folks Drive Like The Super Rich
Out to Launch, Amy Corr - Thursday, April 30, 2015
The Subaru BRZ is a sexy, affordable sportscar that will trick t ...
- Movie Studios May Experiment More With Shortening Digital Windows
TV Watch, Wayne Friedman - Friday, May 1, 2015
A big theatrical movie season seems to be upon us -- wi ...
- From 'Mad Men' To 'Happyish,' TV Portrays The Evolution Of Advertising
TVBlog, Adam Buckman - Friday, May 1, 2015
Would Don Draper recognize the advertising business in the era of Th ...
- NBC To Binge Stream New Detective Series On Network Site, App
Around the Net In Media, Gavin O'Malley - Thursday, April 30, 2015
NBCk will be streaming all 13 episodes of its new David Duchov ...
- Study: Viewers Engage More With TV Ads Than Video Ads
MediaDailyNews, Wayne Friedman - Wednesday, April 29, 2015
A new biometric survey shows that traditional TV commercials are four tim ...
- The Modernish Blackish Family
MediaDailyNews, Gary Holmes - Wednesday, April 29, 2015
The introduction of two African-American shows in one year may seem li ...
- Viacom Rolls Out Data-Driven Advertising Service
MediaDailyNews, Wayne Friedman - Wednesday, April 29, 2015
Viacom continues to add its data-driven offerings for advertisers, as it rol ...
- Hulu Now Simplified Brand-Wise -- But Is It Netflix Competitor?
TV Watch, Wayne Friedman - Thursday, April 30, 2015
Subscription video service Hulu Plus will take on a more easily digestib ...
- NBC's Brian Williams Mess Gets Even Messier
TVBlog, Adam Buckman - Thursday, April 30, 2015
Earlier this month, Brian Williams' return was thrown into doubt as t ...