- Moneyball 2.0
Audience Buying Insider, Justin Evans - Friday, May 1, 2015
Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressi ...
- NBCUniversal's 'The Blacklist' Drives Mustang GT In Custom Campaign
Marketing Daily, Karl Greenberg - Thursday, April 30, 2015
The ads will also run on May 7 and the May ...
- Cablevision To Launch Data Tool To Optimize TV Campaigns
MediaDailyNews, Wayne Friedman - Thursday, April 30, 2015
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp ...
- Time Inc. Bows New Shows, Adds Video Partners
MediaDailyNews, Erik Sass - Thursday, April 30, 2015
In the digital media era, magazine publishers are also video networks, a ...
- NEW! Subaru BRZ Lets Regular Folks Drive Like The Super Rich
Out to Launch, Amy Corr - Thursday, April 30, 2015
The Subaru BRZ is a sexy, affordable sportscar that will trick t ...
- Movie Studios May Experiment More With Shortening Digital Windows
TV Watch, Wayne Friedman - Friday, May 1, 2015
A big theatrical movie season seems to be upon us -- wi ...
- From 'Mad Men' To 'Happyish,' TV Portrays The Evolution Of Advertising
TVBlog, Adam Buckman - Friday, May 1, 2015
Would Don Draper recognize the advertising business in the era of Th ...
- NBC To Binge Stream New Detective Series On Network Site, App
Around the Net In Media, Gavin O'Malley - Thursday, April 30, 2015
NBCk will be streaming all 13 episodes of its new David Duchov ...
- Study: Viewers Engage More With TV Ads Than Video Ads
MediaDailyNews, Wayne Friedman - Wednesday, April 29, 2015
A new biometric survey shows that traditional TV commercials are four tim ...
- The Modernish Blackish Family
MediaDailyNews, Gary Holmes - Wednesday, April 29, 2015
The introduction of two African-American shows in one year may seem li ...
- Viacom Rolls Out Data-Driven Advertising Service
MediaDailyNews, Wayne Friedman - Wednesday, April 29, 2015
Viacom continues to add its data-driven offerings for advertisers, as it rol ...
- Hulu Now Simplified Brand-Wise -- But Is It Netflix Competitor?
TV Watch, Wayne Friedman - Thursday, April 30, 2015
Subscription video service Hulu Plus will take on a more easily digestib ...
- NBC's Brian Williams Mess Gets Even Messier
TVBlog, Adam Buckman - Thursday, April 30, 2015
Earlier this month, Brian Williams' return was thrown into doubt as t ...
- Episode 711: Perverse Bloodlines, Raised Hairlines, & Reverse Story Lines
Mad Blog, - Tuesday, April 28, 2015
This brilliantly constructed but majorly foreboding episode is called "Time & Life ...
- Minute Maid Latest Brand To Empathize With 'Perfect' Parenting Pressures
Marketing Daily, Karlene Lukovitz - Tuesday, April 28, 2015
Minute Maid's creative, developed with Doner Detroit, takes a sort of "It ...
- At NewFront, Yahoo Pins Hopes On Network TV-Style Programs
MediaDailyNews, Adam Buckman - Tuesday, April 28, 2015
Yahoo sounded just like a regular TV network as it announced ...
- YouTube Funds 4 Stars To Create Original Content
MediaDailyNews, Laurie Sullivan - Tuesday, April 28, 2015
Google's YouTube is funding four content creators that the company believes ha ...
- TV Doldrums: Key Adult Audiences Drop In C3 Research
MediaDailyNews, Wayne Friedman - Tuesday, April 28, 2015
First-quarter 18-49 prime-time audiences sank 12% among the top four broadcast networ ...
- Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact'
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2015
In a move that industry execs say is tantamount to a g ...
- NEW! Humans Dress And Act Like Cats In German Volkswagen Ad
Out to Launch, Amy Corr - Tuesday, April 28, 2015
Dora explores in Geico ad. Bank creates unforgettable bank account for donatio ...
- NewFronts: Looking For Better Advertising Metrics
TV Watch, Wayne Friedman - Wednesday, April 29, 2015
In the old days, broadcast networks might count 300 upfront advertisers a ...
- USA Network Goes 'Edgy' With F-Word Ads For Upcoming Show
TVBlog, Adam Buckman - Wednesday, April 29, 2015
As far as I know, the f-word is still verboten on advertiser-support ...
- HBO Now App Popular With Apple Users
Around the Net in Mobile, Gavin O'Malley - Tuesday, April 28, 2015
Apple CEO Tim Cook says the HBO Now app has been "incredib ...
- Portals Step Up With Broadcasters To Meet Growing Online Video Ad Demand
London Blog, Sean Hargrave - Tuesday, April 28, 2015
The surprising news of the day is not that Yahoo is worki ...
- Citizens Bank Staff Are People Just Like Us
Marketing Daily, Aaron Baar - Monday, April 27, 2015
"This campaign is built on research into our customers and the nee ...
- ComScore, CIMM Unveil Cross-Measurement Results
MediaDailyNews, Erik Sass - Monday, April 27, 2015
A consortium of big media companies has joined forced with online measureme ...
- 68% of Agencies Plan to Increase Digital Video Spend In The Next Year
Mediapsssst, Richard Whitman - Monday, April 27, 2015
More than two-thirds, or 68%, of marketers and agency executives plan ...
- NEW! Dora The Explorer Stars In Latest Geico Ad
Out to Launch, Amy Corr - Monday, April 27, 2015
The latest star of Geico's "It's What You Do" campaign is Do ...
- The Living Room War: The New Art Of Socializing TV
Show Daily, Tanya Gazdik - Tuesday, April 28, 2015
The second screen effect continues to challenge marketers, according to panelists ...
- Supreme Court TV? Big Time, Less-Than-Pretty Arguments For Your Viewing Pleasure
TV Watch, Wayne Friedman - Tuesday, April 28, 2015
Television camera coverage has made appearances in city and state courtrooms f ...