- Home-Based Streaming Climbs, Multiple Device Ownership Grows
Television News Daily, Wayne Friedman - Wednesday, June 13, 2018
Per Nielsen, 34% of all persons ages two and older had ...
- SpotX Partners With Sharethrough On Outstream Video
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
The video advertising and monetization platform SpotX and the native supply-side platfo ...
- Tremor Video DSP Rolls Out Programmatic Video Brand Safety Plan
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
The brand-safety element will be backed by contextual intelligence tools, such ...
- Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
NBCU has new targets as it grows its ad business and h ...
- Video Use Is Growing In B2B Emails: Study
Email Marketing Daily, Ray Schultz - Wednesday, June 13, 2018
B2B marketers are increasingly using videos in various channels, starting with the ...
- Six-Second Video Ads Positioned For Success
Digital News Daily, Alex Weprin - Monday, June 11, 2018
Six-second ads "capture attention for a higher proportion of the ad seconds ...
- Reddit Introduces Native Video Ad On Mobile, Desktop
Digital News Daily, Laurie Sullivan - Tuesday, June 12, 2018
A handful of brands such as Audi, Nintendo, Olympic channel, Artemis Hot ...
- Moet & Chandon's 'Must Be' Celebrates Memorable Moments
Marketing Daily, Karlene Lukovitz - Monday, June 11, 2018
The new global campaign's centerpiece is a video directed by France's Ma ...
- Apple Teases Pay TV's Streaming Future
Video Insider, Alex Weprin - Tuesday, June 12, 2018
Apple's keynote presentation at the company's Worldwide Developer's Conference last week wa ...
- Connected TV Advertising Poised To 'Dramatically Increase'
Digital News Daily, Alex Weprin - Friday, June 8, 2018
SteelHouse's survey of marketers found that 78% plan to buy ad invento ...
- Samba TV Plans Cryptocurrency To Encourage Users To Share Data
Digital News Daily, Alex Weprin - Monday, June 11, 2018
Samba TV's plan, still in development, is to update its suite ...
- Amazon Inks Most Significant Sports Rights Deal Yet With Premier League Matches
Digital News Daily, Alex Weprin - Thursday, June 7, 2018
Amazon's deal is exclusive, meaning the 20 U.K. soccer matches it wi ...
- Navigating OTT: Marketers Aim For Balance
Digital News Daily, Alex Weprin - Thursday, June 7, 2018
The proliferation of streaming over-the-top video presents new opportunities for brands a ...
- Hannah Hart's Topsy-Turvy Video For Glad Press'n Seal
Out to Launch, Steve McClellan - Thursday, June 7, 2018
Glad Products has unveiled a zany new video done in collaboration wi ...
- Data-Driven Video Ads On The Rise
Digital News Daily, Alex Weprin - Thursday, June 7, 2018
The annual Global Video Benchmarks Study released by video marketing platform Innov ...
- Streaming Services Must Adapt To Survive
Digital News Daily, Alex Weprin - Wednesday, June 6, 2018
According to a new study from L.E.K. Consulting, the streaming market ...
- In-App Mobile Video Ads Drive Display Dollars
Mobile Insider, Gavin O'Malley - Thursday, June 7, 2018
The growth of in-app mobile video ads is the result of t ...
- ComScore Partners With PushSpring To Boost Mobile Executions
Digital News Daily, Alex Weprin - Tuesday, June 5, 2018
Marketers will now be able to programmatically target audiences based on mobi ...
- Ad Sales Veterans Launch Firm Targeting OTT, Podcasts
Digital News Daily, Alex Weprin - Wednesday, June 6, 2018
Crossover Media Group Sales, a new ad sales firm, is hoping ...
- Verve Buys Video Ad Platform Receptiv
Digital News Daily, Alex Weprin - Monday, June 4, 2018
Ari Brandt, Receptiv's co-founder and CEO, will stay on with the combin ...
- Marketers Suing Facebook Over Video Metrics Can Seek Court-Ordered Audits
Digital News Daily, Wendy Davis - Monday, June 4, 2018
The court battle stems from revelations that Facebook misreported two metrics relat ...
- Giant Media Releases Pre-Buy Brand Suitability Tool For YouTube
Digital News Daily, Alex Weprin - Monday, June 4, 2018
The tool, VuePlanner, provides "an analysis of the brand suitability and contextu ...
- With PGA Tour Deal, Discovery's OTT Ambitions Take Shape
Video Insider, Alex Weprin - Tuesday, June 5, 2018
The deal, which starts next year and runs through 2030, will featu ...
- Cheddar Buys MTV Networks On Campus, Launches CheddarU
Digital News Daily, Alex Weprin - Friday, June 1, 2018
CheddarU will be shown in public spaces like gyms and cafeterias, a ...
- Hulu's Chief Content Officer Out As Company Reorganizes
Digital News Daily, Alex Weprin - Friday, June 1, 2018
Chief Content Officer Joel Stillerman, who joined Hulu less than a ye ...
- Mobile Is Driving Video Growth
Around the Net In MAD London, Sean Hargrave - Friday, June 1, 2018
Mobile is driving video viewing figures, "Mobile Marketing" reports. According to t ...
- SeaChange Launches Suite Of Video Ad-Tech Tools
Digital News Daily, Alex Weprin - Thursday, May 31, 2018
SeaChange International's new tools are designed to help traditional video providers, over-the-t ...
- Hulu's Live TV Offering Passes 800K-Subscriber Mark
Digital News Daily, Alex Weprin - Thursday, May 31, 2018
Subscribers to Hulu with Live TV, the company's "skinny bundle" product, al ...
- Conviva Taps New CEO In Executive Reshuffling
Digital News Daily, Alex Weprin - Thursday, May 31, 2018
Bill Demas, will become CEO as Hui Zhang, Conviva's co-founder and CE ...
- Clinch, Tapad Partner To Boost Scalable Video Personalization
Digital News Daily, Alex Weprin - Wednesday, May 30, 2018
Marketers will be able to combine the identity-driven data of the Tap ...