- Murdoch: Ad-Supported And Ad-Free Hulu Options 'Empower The Customer'
Digital News Daily, Alex Weprin - Wednesday, May 30, 2018
Murdoch argued that giving consumers the chance to choose whether or n ...
- Streaming Video, OTT Driving Value For Tech And Entertainment Firms
Digital News Daily, Alex Weprin - Tuesday, May 29, 2018
Streaming and over-the-top video is forcing legacy providers to shift their vid ...
- Streamers Dominant In Customer Satisfaction
Digital News Daily, Alex Weprin - Friday, May 25, 2018
Streamers such as Netflix and Hulu averaged 75 points out of 10 ...
- ESPN+ Gets Into Esports With 'League Of Legends' Deal
Digital News Daily, Alex Weprin - Friday, May 25, 2018
The first competition to be streamed on the service will be t ...
- As Netflix Becomes Most Valuable Media Company, Will Ads Follow?
Video Insider, Alex Weprin - Tuesday, May 29, 2018
The company's staggering growth suggests that its model is working-without ads. La ...
- Vevo To 'Phase Out' Owned And Operated Platforms
Digital News Daily, Alex Weprin - Thursday, May 24, 2018
The music video hosting service Vevo says it will instead focus ...
- Oath's RYOT Studio Rolls Out Branded Video Content Programs
Digital News Daily, Alex Weprin - Thursday, May 24, 2018
RYOT Studio, the branded content studio launched by Oath late last yea ...
- Magazine Media Audiences On Mobile Web And Video At Six-Month High
Publishers Daily, Sara Guaglione - Thursday, May 24, 2018
This is the seventh month in a row for mobile web audien ...
- VAB Launches Ad Campaign Promoting TV Commercials For Digital Startups
Digital News Daily, Alex Weprin - Wednesday, May 23, 2018
While the ad campaign is meant to promote TV advertising (the tagli ...
- Turner's Boomerang Reboots Some Cartoon Icons
Digital News Daily, Alex Weprin - Wednesday, May 23, 2018
New shows on Boomerang, the cartoon-focused subscription streaming video service owned ...
- Pixability Taps New COO, CRO
Digital News Daily, Alex Weprin - Wednesday, May 23, 2018
The video advertising platform Pixability has reworked its executive ranks, promoting Nan ...
- Tremor Video DSP To Launch Geo-Behavioral Targeting Solution For OTT
Digital News Daily, Alex Weprin - Tuesday, May 22, 2018
The new solution is geared toward content on TV screens, which a ...
- Nielsen Digital Content Ratings To Incorporate Xumo Viewership
Digital News Daily, Alex Weprin - Tuesday, May 22, 2018
Xumo, which is primarily available through smart TVs manufactured by companies li ...
- Nielsen Adds YouTube TV To Local Ratings
Digital News Daily, Alex Weprin - Tuesday, May 22, 2018
YouTube TV had been added to Nielsen's national audience ratings through t ...
- Dierks Bentley Joins Pepsi's Generations Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2018
The country star is promoting the revived Pepsi Stuff loyalty program, wi ...
- Six-Second Video Ads Explode In Popularity
Digital News Daily, Alex Weprin - Tuesday, May 22, 2018
The number of vendors running this ad format is up 300% compar ...
- Hyundai Uses Branded Content To Launch Kona; Offers Volcano Relief
Marketing Daily, Tanya Gazdik - Monday, May 21, 2018
To help those affected by the eruption of the Kilauea volcano, Hyund ...
- Streaming Services Sneak Onto Upfront Stages
Video Insider, Alex Weprin - Tuesday, May 22, 2018
While there was the usual celebration of linear TV, and the ...
- Success Of Streaming Bundles Suggests Cord-Switching, Not Cord-Cutting, Is Growing
Digital News Daily, Alex Weprin - Friday, May 18, 2018
On the surface, the numbers look stark. The number of households subscrib ...
- Amazon Dominant In DTC Video Subscription Space
Digital News Daily, Alex Weprin - Friday, May 18, 2018
More than half of HBO's direct-to-consumer subscribers bought the service through Amaz ...
- YouTube To Launch Music Subscription And Premium Video Service
Digital News Daily, Alex Weprin - Thursday, May 17, 2018
The two new services will replace the company's YouTube Red subscription servic ...
- Former YouTube Exec Raises $50M To Fund Content Creators
Digital News Daily, Alex Weprin - Thursday, May 17, 2018
Initially the firm will focus on the North America and Asia-Pacific region ...
- Apple Music Passes 50 Million Subscribers
Digital News Daily, Alex Weprin - Wednesday, May 16, 2018
In April, Apple said the service had 40 million paying subscribers a ...
- Wibbitz Opens AI Video-Creation Platform To Brands And Agencies
Digital News Daily, Alex Weprin - Wednesday, May 16, 2018
Wibbitz has, until this point, primarily served as a tool for publishe ...
- Turner President: 'It's Time To Retire Nielsen Television Metric'
Television News Daily, Alex Weprin - Wednesday, May 16, 2018
"The time is now-this upfront-for advertisers to change how they think abo ...
- Digital Publisher Minute Media Secures $17M Funding Round
Digital News Daily, Alex Weprin - Tuesday, May 15, 2018
The company plans to use the funding to expand the mobile-first technolo ...
- Telaria Rolls Out Integrated Video Management Platform
Digital News Daily, Alex Weprin - Tuesday, May 15, 2018
The brings together ad serving and analytics, with three application suites tackli ...
- ESPN President: Direct-To-Consumer Start Of 'Brand-New Era'
Digital News Daily, Alex Weprin - Tuesday, May 15, 2018
The future of the company seems pinned to ESPN+, the premium subscripti ...
- Cable TV Sees Rise In VOD Ad Usage
Television News Daily, Wayne Friedman - Tuesday, May 15, 2018
Canoe Ventures says its dynamic ad-insertion technology, which allows advertisers to targ ...
- Video Conferencing Startup Fuze Gets $150M
Around the Net In Digital, Gavin O'Malley - Monday, May 14, 2018
Messaging and video conferencing startup Fuze just raised another $150 million fr ...