- Mark Your Calendars, #ChooseWOMEN Wednesday Is Coming Up Quick
MAD, Larissa Faw - Monday, November 18, 2019
It's a commercial event, like Black Friday, but one designed to celebra ...
- 'Vogue' International Editor Sam Rogers Heads To Bustle UK
Publishers Daily, Sara Guaglione - Friday, November 15, 2019
Effective January 6, Rogers will oversee Bustle UK's editorial operations, which launch ...
- Weleda Takes Aim At The Moving Target -- And Scores
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
After performing a "reverse segmentation," the brand began to layer audiences unt ...
- 'Financial Times' Names Roula Khalaf First Female EIC
Publishers Daily, Sara Guaglione - Wednesday, November 13, 2019
Khalaf has served as 'FT' deputy editor since 2016. She has be ...
- How Women's Representation Became The Unofficial Theme Of Advertising Week
MediaDailyNews, Erin Allsman - Monday, November 4, 2019
The fight for women's representation in the industry joined ranks with cal ...
- Panel Of All-Women Moderators Stirs Debate
TVBlog, Adam Buckman - Friday, October 25, 2019
NBC News announced this week that the four moderators in the ne ...
- IPG Adds Former IBM Executive Sanford To Its Board
MAD, Steve McClellan - Thursday, October 17, 2019
Linda Sanford's appointment expands IPG's board to 12 directors,11 of whom a ...
- 'National Geographic' Publishes First Issue Written, Photographed By Women
Publishers Daily, Sara Guaglione - Thursday, October 17, 2019
The magazine marks the launch of a "yearlong, enterprise-wide project exploring women ...
- Group Nine Acquires 'PopSugar,' Greatly Expands Millennial Reach
Publishers Daily, Melynda Fuller - Tuesday, October 8, 2019
Marketing partners at Group Nine can take advantage of PopSugar's Sparkle a ...
- Meredith Corp Debuts 'NSFW(ish),' Millennial Sex And Relationship Newsletter
Publishers Daily, Melynda Fuller - Tuesday, October 8, 2019
The weekly NSFW(ish) email includes content from various Meredith magazines, such ...
- Thinx Debuts First National TV Ad Campaign
Out to Launch, Larissa Faw - Thursday, October 3, 2019
The "MENstruation" campaign suggests people would be more comfortable talking about perio ...
- Why Women's Sports Are Now A Top Draw For TV Advertisers
MAD London, Marlene Grimm - Monday, September 30, 2019
A record-breaking FIFA Women's World Cup is prompting brands to reevaluate women ...
- DC Thomson Launches 'Platinum' Magazine For Women
Around the Net In MAD London, Sean Hargrave - Wednesday, September 25, 2019
DC Thomson has launched a magazine called "Platinum" for women over a ...
- 'Inc.' Cover Features First Pregnant CEO, While 'Forbes' Neglects Women Innovators
Publishing Insider, - Monday, September 23, 2019
Audrey Gelman, cofounder-CEO of The Wing, appears on Inc.'s October cover cradli ...
- 'Refinery29,' Eloquii Create Crowd-Sourced, Plus-Size Collection
Publishers Daily, Sara Guaglione - Thursday, September 19, 2019
The collection is based on insights from a survey of more th ...
- TV Industry Blasted For Lack Of Diversity
Around the Net In MAD London, Sean Hargrave - Thursday, September 19, 2019
An Ofcom report has criticised the television industry over a lack ...
- 'New York Times' Arms Critics With Bungled Kavanaugh Report
Publishing Insider, - Wednesday, September 18, 2019
The newspaper undermined a bombshell report about Supreme Court Justice Brett Kavanaugh ...
- Some Period-Tracking Apps Shared Sexual, Other Sensitive Info With Facebook
Social Media Insider, Gavin O'Malley - Wednesday, September 11, 2019
In response to Privacy International report, Facebook says its terms prohibit ap ...
- Land O'Lakes Highlights Women's Role In Farming
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Some of the videos the brand produced speak to differentiation. One ...
- Pilgrim's Just Bare Chicken Reaches Customers Where They Are
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
To reach the younger crowd, Pilgrim has developed an augmented reality less ...
- Land O'Lakes Raises Brand Perception By Telling Its Story
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
Perception after media coverage of its SXSW event went from 40% ...
- Mall Of America Doubles Visit Rate Percentage Benchmark
The MediaPost Cases, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution towa ...
- Female Empowerment Ads: Why Execution is More Important Than Theme
Marketing Insider, Rebecca Sandidge - Thursday, August 29, 2019
From media heavyweights like Nike and Kellogg's to lesser-known TV advertisers li ...
- Salary Survey Shows Editorial Pay Hit 4-Year High Amid Gender Gap
Publishing Insider, - Thursday, August 29, 2019
Male editors out-earned females who performed similar job duties. Women EICs earn ...
- Wild Sky Media Launches Mom.com, Focuses On Mobile Usage
Publishers Daily, Melynda Fuller - Monday, August 26, 2019
The platform will cull its content from more than 24,000 articles fr ...
- Is Trump 'Working Every Day To Empower And Promote Women'?
Mediapsssst, Richard Whitman - Monday, August 26, 2019
Well, that's what his proclamation on Women's Equality Day states. Does anyo ...
- Celebrating Women's Equality Day, HBO Style
Mediapsssst, Richard Whitman - Wednesday, August 21, 2019
HBO and Wieden + Kennedy NY have unveiled a new project th ...
- Is Advertising Becoming Too PC To Be Funny?
London Blog, Sean Hargrave - Wednesday, August 14, 2019
If you like your ads funny, you'd better get ready for m ...
- Gallery Media Group Builds Out PureWow, One37pm
Publishers Daily, Sara Guaglione - Friday, August 2, 2019
This Saturday, PureWow is hosting its third annual "#PureWowHamptons," its largest experienti ...
- The Retail Mystique: How 10 Brands Are Engaging Women With Email
Email Insider, Ray Schultz - Monday, July 29, 2019
Chico's is rated No. 1 for providing a good customer experience ...